Director Of Corporate Events Resume Example Franchise Services, Inc

DIRECTOR OF CORPORATE EVENTS

Summary

Accomplished marketing, event planning and management professional with high-level and diversified experience executing a wide spectrum of marketing projects and events. Proven skills and track record in all aspects of meeting, conference and trade show management, including attendee generation marketing. Extensive strength and experience in management, problem-solving, sales and sponsor development, strategic planning, marketing, contract negotiations and communication/presentation skills.

Highlights

Event planning
Sponsorship and partner development
Budget management
Pre-event and onsite execution
Contract negotiations
Marketing strategies and development
Vendor and customer relations

Self-directed
Proficient in PC and Mac and all software applications
Excellent written and verbal communicator
Management experience
Project and account management

Accomplishments

Increased event sales and reduced logistical expenditures resulting in a consistent net profit margin of 20+% annually.
Negotiated contracts with price reductions, concessions, discounts and rebates resulting in an annual 10-20% savings.
Increased event attendance year over year using marketing strategies.

Experience

Corporate Events ManagerMar 2014 to Current
Franchise Services, Inc - Mission Viejo, CA

Planned and managed budgets in excess of $1 million.
Management of all planning, contracting and on-site operations of annual trade show/convention, owners summits, board meetings and corporate events.
Facilitate conference educational development, site selection and venue contract negotiations.
Contract and manage vendor/suppliers including catering, decorator, entertainment, F&B, A/V, transportation, security, registration and multiple large off-site events and receptions.
Ensure all events are executed 100% on time and on budget.

Trade Show Account ManagerMay 2012 to Mar 2014
DisplayWorks - Irvine, CA

Management of events, trade show programs and marketing projects for multiple clients, to include budgeting, planning and implementation from production brief to on-site execution.
Assumed responsibility for client satisfaction and day-to-day management of event participation, design and fabrication of exhibit properties from initial project schedule to completion.
Specialized in large corporate and retail clients.
Handle all aspects of event logistics: equipment and labor, vendor coordination, shipping and drayage, signage, collateral and F&B.

Special Event ManagerDec 2011 to May 2012
Flying Bull, Inc. - Irvine, CA

Managed event logistics from planning to on-site execution of special events at the Orange County Great Park, including music, food and film festivals, fairs and community education events.
Facilitated coordination with city departments, personnel and outside contractors including facility services, parking, security, crowd control and decorators.
Conducted site visits and event planning meetings for outside clients.

Director, Trade Shows, Events and Corporate Relations Mar 2007 to Aug 2011
Medical Insight, Inc. - Aliso Viejo, CA

Direct responsibility for the planning, budget management, sales development and operational execution of annual convention and trade show, regional conferences, educational training workshops and special events.
Oversaw marketing and event strategy to attendees and sponsors/exhibitors and coordinated design and implementation of campaigns.
Responsible for speaker and program content development and continuing education credits and presentation management.
Managed production schedule, educational program content development, speaker recruiting and onsite brand management.

Account ExecutiveFeb 2004 to Mar 2007
Fairchild Sports - Tustin, CA

Marketing and Brand Development Successfully designed and implemented interactive event marketing plan and campaigns resulting in increased brand awareness and sales of new line of women's motorcycle apparel.
Coordinated customer focus groups, trade show participation, retail sales events and charity events from inception to on-site execution.
Created and oversaw production of marketing materials for sales product launch, catalog, press releases and newsletters for retail brand.

Education

General Education StudiesSaddleback College - Mission Viejo, CA

Business AdministrationCalifornia State University - Fullerton, CA

Sales and Strategic Planning WorkshopsEmerge Strategies, LLC

Human Resource CertificateChapman University and SHRM - Irvine, CA

Professional Memberships and Education

IAEE - International Association of Exhibitions and Events Managers

Expo! Expo! Annual Meeting Advisory Committee Member

2009 - 2012

Responsibilities: Work with association staff to enhance value for exhibitors and attendees and to recommend strategies to significantly increase attendance of qualified buyers. Participate as judge for exhibitor booth awards at meeting.

Skills

brand development, budget development and analysis, conferences, educational content development, contract negotiations, event production, event planning, marketing, meetings, press releases, project management, sales development, strategic planning, trade shows, vendor management.

Resume Overview

Companies Worked For:

Franchise Services, Inc
DisplayWorks
Flying Bull, Inc.
Medical Insight, Inc.
Fairchild Sports

School Attended

Saddleback College
California State University
Emerge Strategies, LLC
Chapman University and SHRM

Job Titles Held:

Corporate Events Manager
Trade Show Account Manager
Special Event Manager
Director, Trade Shows, Events and Corporate Relations
Account Executive

Degrees

General Education Studies
Business Administration
Sales and Strategic Planning Workshops
Human Resource Certificate

Director of Corporate Events Resume Example

Resume Score: 90%

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