Highly qualified sales and admissions professional with almost fourteen years experience as the Director and lead sales team member for admissions and resident recruitment. Recognized as a high impact sales and admissions professional that exhibits a high and continually-increasing knowledge of lead management strategies, data analysis and creative marketing to create high impact results and goals. Possesses management and implementation responsibilities with a forward thinking approach that thrives on working in a highly charged, collaborative environment to translate a vision into strategy. Known to employ creative, strategic and marketing innovation to stay ahead of others in the market. Recognized for outstanding relationship building techniques that translates into sales and successful admissions while maintaining a results oriented attitude with enthusiasm. Actively seeking an opportunity that will allow me to utilize my extensive experience to help build new client relationships and contracts and increase organizational growth.
Managed the admissions and sales activities of the organization, leading to direct or indirect sales and increased sales by 15% over two-year period. Established monthly planning and reporting, quota setting and management, sales process optimization, sales training, administration, and recruitment and selection of sales force talent. Established plans and efforts for marketing, advertising, and promotions. Responsible for business development and sales and marketing of the organization with a multi-million dollar revenue target. Oversight of the all marketing campaigns with objective of achieving sales goals and profitability. Solicit new business through strategic program and lead generating activities. Resolve and manage client relationships to provide and maintain exceptional customer service. Conduct organizational analysis to identify and address sales objectives and obstacles.
Managed and directed marketing and sales efforts for 360 units for the continuing care retirement community (IL) and 136 unit assisted living (AL) and memory support (MS) community. Kick-started the sales program for the assisted living community and developed the highest occupancy since the inception of the community. Responsibilities included maintaining occupancy goals and revenue as well as implementing all marketing and sales efforts to create and maintain community awareness, generating sales and revenue. Responsible for a 76K lead data base and sales campaigns. Oversight of the distribution and management of leads, client relations, appointments, contracts and contractual obligations.Coordinates sales forecasting, planning, and budgeting processes. Pro-activley maintained high levels of quality, accuracy, and process consistency. Assists sales management in understanding process bottlenecks and inconsistencies.
Managed and directed all the sales and marketing efforts for one of Connecticut's premier CCRC's with a total of 218 units and various expansions. Highly experienced in project management and executive processes for development and implementation of the sales program, community outreach and brand awareness initiatives. Additionally managed all the in-direct sales efforts for fitness and wellness programming as well as the Performing Arts/Theatre, Nelson Hall. The primary focus and accountability was to sustain and promote maximum occupancy in the independent living community consisting of 218 luxury apartments and an additional 40 units under construction, as well as maintaining excellent community awareness and resident satisfaction.
Account Management, Budgeting, Business Development, CRM Systems, Client Relations, Cold Calling and Call Center Management, Computer Proficient, Creative Problem Solving, Sales, Marketing, Strategic Planning, Advertising, Hospitality, Health Care, CCRC'S, Assisted Living, Community Relations, Corporate Communications, , Excellent Customer Service, Marketing Collateral, Public Relations, Real Estate, Recruitment, Relationship Management
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