Business Development Dir. ((6+ years) Experienced business development, sales and marketing associate based in New York with hands-on expertise in market research, analysis and evaluating growth strategies. Adept at networking with decision makers, conducting business introductions, and growing a customer base. Excellent communications and presentation skills with proficiency in CRM and MS Office. Recognised for consistent performance and achieving targets. Possess a proven track record of accomplishment in managing content and product
marketing strategy; designing, planning, and executing effective marketing campaigns; and creating a solid network of strategic
partnerships coupled with applied experience across social media and analytics tools such as Google and Adobe Analytics.
- Marketing Communications Strategy
- Marketing Content Development
- Project Life-Cycle Management
- Marketing Technology Management
- Digital Analytics / Digital Insight
- Website/Product Management
- Marketing Effectiveness / Analytics
- Client Relationship Management
- Problem Solving & Mediation
- Brand Management / Development
- Market Research & Analysis
- Active Listening & Empathy
- Creative Brand Marketing & Analysis
- Media & Marketing Technology
- Event Planning / Execution
- Stakeholder Engagements
- Performance Marketing
- Strategic Planning & Analysis
- Social Media Management
- Leadership & Motivation
- Integrated Marketing
- Vendor management
- New/ Global Market Penetration
- Market Positioning
- Product development
- P&L Management
- www.linkedin.com/in/Jessica-vazquez
Develop and oversee marketing strategy, branding, positioning, and creative marketing including storytelling activities to
promote customer acquisition and retention, increase revenue and profits to achieve short & long-term business objectives
Deliver strategic business marketing recommendations to senior leaders based on competitive insights, along with
cultivating a differentiated brand proposition to achieve market share and accelerate company expansion
Verifiable success in managing social media platforms as well as optimizing media across paid and organic digital marketing
channels, coupled with an advanced analytics capability and an aptitude for quantitative analysis
Showcase deep expertise in digital marketing technology, providing a data-driven approach across the marketing value
chain, and in fast-paced work environments to deliver optimal user experience and performance marketing results
Deliver impactful recommendations to formulate winning marketing and branding strategies, while using results-focused
insights and analytical skills to cultivate goal-oriented solutions that meet target needs, while optimizing budgets
Demonstrate strategic, storytelling, and operational acumen, combining insights with product knowledge to create
provocative marketing as well as address customer needs and achieve organizational business goals
Leading and developing high-performing teams on an international basis, while devising progressive business, marketing,
and talent strategies to inspire and enable team performance throughout a range of scenarios and industries
Palm Springs, CA, 02/2019 - 02/2020
Craft & Root is a brand and design agency with offices in New York and Tel Aviv.
- Leveraged industry trends and competitive analysis to improve customer relationship building
- Functioned across digital and branding value chain, while managing all aspects of integrated brand marketing; paid,
owned, and earned media including search & display; digital marketing strategy; and content marketing - Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors
- Consistently exceeded quotas through penetration of new accounts
- Negotiated, prepared and signed contracts with clients
- Coordinated globally with B2C and B2B businesses, while working on brand blueprints, audience segmentation, customer
journey mapping, content strategy and measurement, and critical business problem solving - Consistently exceeded quotas through penetration of new accounts.
Buena Park, CA, 12/2017 - 01/2019
Royal Stays is a luxury hotel listings and rentals agency.
- Optimized digital channels to improve service& marketing effectiveness, and the user experience, while analyzing digital
analytics, competitive and market trends, and content marketing opportunities for improved profit growth - Developed and executed plans to monitor standard process adherence
- Compiled product, market and customer data to forecast accurate sales and profit projections
- Developed innovative and targeted collateral to support overall branding objectives
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations
- Analyzing media coverage
City, STATE, 06/2015 - 11/2017
LUXE Design is a upscale full build and design, residential and commercial firm.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Created strategic service roadmaps for new initiatives.
- Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
- Drove company branding efforts to increase market presence and brand recognition.
- Boosted website traffic by 45% by creating integrated social media strategy.
- Developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans.
- Collaborated with supply vendors and distributors to purchase supplies in bulk with favorable discounts.
- Negotiated agreements between employees to clarify misunderstood directions and resolve conflicts affecting performance.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
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School Attended
- Florida International University
Job Titles Held:
- Director of Business Development
- Director of Business Development
- Vice President of Marketing & Business Development
Degrees
- BBA
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