Strategic business and communications executive with 17 years of experience leading strategic, innovative results-driven business programs for multimillion- and billion-dollar organizations. Specializes in health care and higher education, with experience in a variety of other industries. Skilled at identifying and solving problems in a collaborative way to increase efficiency, expand markets and enhance organizational success. Personal achievements include beating cancer and supporting the fight against it, helping start a new medical school, running a half marathon, producing a music video, and most importantly, raising two amazing children.
Skills
Project Management and Leadership
Flexible and Adaptable
Self-Motivated
Team Building
Excellent Communication
Strategic Planning and Corporate Strategy
Work History
08/2019 to Current
Director of Business DevelopmentEmj Construction – Irving, TX,
First to serve in new role leading strategic business development efforts and partnership efforts for university
Serve as part of Health Professions Division Executive Team, overseeing multi-disciplinary team focused on university-wide strategic business development and recruitment initiatives
Identify and pursue valuable business opportunities to generate new company revenue and improve bottom line profit.
Identify clinical and non-clinical business opportunities with health care partners and other educational institutions and develop and maintain partner relationships
Develop strategies to support new programs and redesign programs in need of support
Successfully re-engineered Master of Biomedical Sciences program to develop pipelines for underserved students to pursue health careers
Developed program to increase enrollment in public sector programs, resulting in more than 50% growth
Implemented programs to dramatically transform student recruitment in key academic programs, resulting in multi-million dollar increases in revenue
Direct strategy development, instituting measurable goals and objectives, program implementation, and evaluation
Establish and maintain effective working relationships with clients, government officials, and business executives, and leverage these relationships to develop new business opportunities
Identify business opportunities, determine best way to communicate and engage audiences to elicit desired outcomes, and develop and implement business development plan
Participate in Health Professions Division Dean’s Council and Board of Governors meetings
Manage business development budget
09/2022 to Current
InstructorAmerican Red Cross – Statewide, CO,
Teach medical and biomedical sciences students on topics such as advocacy and business
01/2018 to Current
DirectorPerficient – Houston, TX,
Serve as Director of Executive Leadership Council (advisory and philanthropic board) for Dr. Kiran C. Patel College of Allopathic Medicine, managing strategic planning, advocacy and community outreach efforts for medical school and serving as senior adviser to Dean on strategic initiatives.
01/2017 to 04/2019
Director of PR and Marketing CommunicationsAimbridge Hospitality – Stafford, VA,
Part of original leadership team that established new Doctor of Medicine (M.D.) degree-granting program/college (one of approximately 150 M.D. Programs in U.S., eight in Florida and only one in Broward County)
Served as Chief Communications Officer and lead spokesperson, leading creation and implementation of college's Strategic Communications Plan
Advised Dean on all communications matters and served as active member of college leadership team
Helped secure Liaison Committee on Medical Education preliminary accreditation in 2017 and actively supported recruitment efforts for competitive 53-student charter class that matriculated in July 2018
Led development of college’s distinct brand, managing external agency and internal team; including national award-winning website that is being used as template for advancing university’s web presence: md.nova.edu
Managed NSU MD’s first strategic planning process, disaster and emergency preparedness plan, facilities improvement
08/2013 to 01/2017
Associate Director of Public RelationsMilwaukee Bucks – Milwaukee, WI,
Led strategic public relations for NSU Health Professions Division and its eight colleges [Allopathic Medicine (MD), Osteopathic Medicine (DO), Dental Medicine, Health Care Sciences, Medical Sciences, Nursing, Optometry and Pharmacy] and Division of Translational Research and Economic Development to build brand and reputation with various constituencies
Developed and implemented strategic communications plans for each college and advised deans and key faculty on best practices
Served as lead communications representative for $100 million, 215,000 square foot Center for Collaborative Research, which opened in 2016
Selected by NSU Vice President of Public Relations & Marketing Communications to lead team charged by the President to enhance visibility of research endeavors and support business objectives
Integral in securing and implementing key partnerships, including 2015 JCC Maccabi Games and ArtsFest and eMerge Americas
Successfully translated complex medical and research information into consumer-friendly explanatory and persuasive language to further business and branding goals
05/2010 to 08/2013
Associate Director of Public RelationsMiami (Nicklaus) Children’s Hospital Foundation – City, STATE,
Oversaw brand and development communications for multimillion-dollar organization. Responsible for development, coordination and oversight of comprehensive public relations, advertising, and marketing program to enhance organization’s image and fundraising capabilities among key publics.
Created, managed and legally protected Bald, Brave, Beautiful® campaign to raise funds and awareness to help find cure and provide hope to pediatric cancer patients; produced Gloria Gaynor I Will Survive music video, Miami Marlins head shaving, secured national media coverage including Parade, Better Show (syndicated in 96 markets), Huff Post Live, AOL.com, USA Weekend and New York Live (NBC New York) resulting in more than 100 million impressions
Personally raised more than $1 million in cash and gift-in-kind donations since beginning with organization; supported numerous programs and events that raised significant additional funds to support hospital
Developed and implemented plan to incorporate hospital’s strategic service lines into special events through testimonials resulting in measurable outcomes
Supervised E-Philanthropy & Social Media Coordinator and Senior Graphic Designer and managed MCH Foundation website, event websites and online fundraising and social media accounts to ensure brand consistency and messaging to secure maximum online donations and awareness
Promoted twice during my tenure
04/2009 to 05/2010
Marketing CoordinatorMednax – City, STATE,
Assisted with publicly traded national medical group's rebranding efforts to ensure identity standards were developed and adhered to enhance company’s reputation as leading specialized health care provider
Conducted demographic research, referring physician comparisons and market analyses to assist regional leadership and practices in determining areas to expand or increase services.
05/2005 to 04/2009
Account ExecutiveO’Connell & Goldberg Public Relations – City, STATE,
Responsible for developing, coordinating, and supervising creative public relations campaigns to increase awareness and positive reputation of clients via media outreach, event coordination and community partnerships.
Clients included Miami Children’s Hospital Foundation, Tenet Healthcare Corporation (South Florida), Anthony’s Coal Fired Pizza, Anthony’s Runway 84, Continental Group, Darrell Gwynn Foundation, PurigeN98, Orange Bowl Committee, Dolphins Enterprises (Dolphin Stadium), Nat Moore Foundation, Sprint Nextel, Williams Island, Macy’s Florida Department Stores, CondoMax USA and Jefferson Pilot Communications.
Promoted twice during my tenure.
Education & Certification
Expected in 12/2012
MBA: Management Nova Southeastern University - Fort Lauderdale, FL, GPA:
Expected in 05/2005
Bachelor of Arts: Political Science University of Florida - Gainesville, FL, GPA:
cum laude graduate
UF Hall of Fame Inductee
Florida Blue Key
Outstanding Male Graduate
Expected in 05/2005
Bachelor of Science: Public Relations University of Florida - Gainesville, FL, GPA:
summa cum laude graduate
Expected in 2014
Accredited in Public Relations: Universal Accreditation Board - New York, NY, GPA:
Awards
South Florida Business Journal 40 Under 40 (2021)
South Florida Business & Wealth Excellence in Healthcare Awards (Rising Star - 2021)
South Florida Business & Wealth Up and Comers Awards (Education - 2016)
Association of American Medical Colleges Group on Institutional Advancement Silver Award for Excellence (External Website – NSU MD Website) and Honorable Mention – Shoestring Budget – NSU MD Acceptance Video 2019)
PRSA Greater Fort Lauderdale Chapter “PR Wizard” Awards Communicator of the Year (2018)
PRSA Sunshine District Radiance Award Winner (2018 Best External Website, 2018 and 2017 Awards of Commendation)
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