Innovative executive and marketing professional experienced in high-volume, multi-unit, fine wine retail and business operations. Always focused on delivering consistently dynamic and effective educational training seminars in the artisan spirits, craft beer & fine wine industry. Desires a high-level position in a professional corporate environment.
Oversaw all tastings and trainings along with large scale on and off premise events. Developed the comprehensive multi platform beer, wine and spirits training program for 20 locations. Successfully implemented an on-line training interface as well as incorporated a face to face sampling and training session to coincide with all training modules. Procured all fine wine for all 20 locations. Developed the first educational based beer, wine and spirits video blog in Indianapolis. This program helped develop our social media presence and significantly increased followers on Facebook, Twitter and Crown Liquor's website. Those videos have been viewed thousands of times and helped create brand awareness along with increased sales of all items featured.
Managed 10 sales associates for the largest and most diversified artisan spirits, craft beer and fine wine selection in Indiana. Oversaw all day to day operations for all deliveries, floor sales and out of state wine shipments. Lead a 4 person team devoted to all marketing strategies and implementation. Directed all spirits purchasing, pricing and sales for all three locations. Lead the most knowledgeable and highly respected liquor retail sales force in Indiana during the 2 year period. The flagship location was consistently rated as the top liquor store in Indianapolis by Ratebeer.com, Beeradvocate.com & NUVO News.
Managed a fine wine sales territory with over 80 accounts that included a combination of premier on and off premise locations. Provided insightful and educational training seminars to all relevant accounts. Assisted in developing fine wine lists for major high profile restaurants in downtown Indianapolis. Coordinated weekly orders and deliveries for all current accounts along with adding and developing relationships with new potential accounts. Top performer in sales all three years in the division.
Managed an inventory of over 1000 beers, which generated $1 million in revenue per year. Hosted a weekly beer tasting that featured world class brewers from around the country. First craft beer retail employee in Indiana to complete the BJCP program and pass the exam at the National level in 2005.
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