Responsible for broadcast, digital and live entertainment revenue growth for the Cumulus Media Automotive category for five local radio stations.
Supervise/coach/mentor multimedia account executives in specific product areas (broadcast, video content/native, SEM & social media, Premium inventory and sponsorships.
Develop new sales opportunities and partnerships for implementation in the automotive verticle.
Manage local account executives with goal of meeting/exceeding station revenue, prospecting and new business targets.
Develop, communicate and implement a sales/digital strategy and action plans for the region.
Expand the digital acumen and digital marketing expertise of local sales staff through on-going training and consistent review.
Oversight of digital sales inventory, pricing, activation and reporting.
Director of Automotive position is responsible for building strong business relationships while offering expertise in developing and executing branded communications and cultivating media outreach strategy. Researches and prepares engaging and impactful content that aligns with organizational goals and mission. Experienced in applying marketing concepts and prioritizing and managing compelling and diverse portfolio of projects.
Enthusiastic and eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of marketing and digital strategies. Motivated to learn, grow and excel in life/career.
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