• Dashboard
  • Resumes
  • Cover Letters
  • Resumes
    • Resumes
    • Resume Builder
    • Resume Examples
      • Resume Examples
      • Nursing
      • Customer Service
      • Education
      • Sales
      • Manager
      • View All
    • Resume Search
    • Resume Templates
      • Resume Templates
      • Microsoft Word
      • Professional
      • Modern
      • Traditional
      • Creative
      • View All
    • Resume Services
    • Resume Formats
      • Resume Formats
      • Chronological
      • Functional
      • Combination
    • Resume Review
    • How to Write a Resume
      • How to Write a Resume
      • Summary
      • Experience
      • Education
      • Skills
        • Skills
        • Hard Skills
        • Soft Skills
    • Resume Objectives
  • CV
    • CV
    • CV Examples
    • CV Formats
    • CV Templates
    • How to Write a CV
  • Cover Letters
    • Cover Letters
    • Cover Letter Builder
    • Cover Letter Examples
      • Cover Letter Examples
      • Customer Service
      • Marketing
      • Sales
      • Education
      • Accounting
      • View All
    • Cover Letter Services
    • Cover Letter Templates
    • Cover Letter Formats
    • How to Write a Cover Letter
  • Questions
  • Resources
  • About
    • About
    • Reviews
  • Contact
  • jane
    • Settings
    • Help & Support
    • Sign Out
  • Sign In
Member Login
  • LiveCareer
  • Resume Search
  • Director, Global Analytics
Please provide a type of job or location to search!
SEARCH

Director, Global Analytics Resume Example

Love this resume?Build Your Own Now
DIRECTOR, GLOBAL ANALYTICS
Professional Summary
Experienced market strategy and analytics professional with 26 years working for Procter and Gamble in variety of Marketing and R&D roles. Solutions-focused with a bias for action, excels at translating data to consumer and marketing insights in fast-paced business environment to drive strategy and results.  Proven leader in development and application of wide range of research capabilities including segmentation/targeting, data analytics & reporting, text mining, volume forecasting, market mix modeling, communications testing, digital analytics, neuroscience, Bayesian drivers modeling, conjoint analysis.
Skills
  • Data analysis; expert in Excel, JMP; experience in R, KNIME
  • Marketing fundamentals - brand health, consumer value, consumer buying behavior, product innovation
  • Translating data to business insights/action for brand growth
  • Solutions-focused
  • Organization leadership
  • Coaching/managing individuals
  • Technical and organizational development training
Work History
Coty Inc.Director, Global Analytics | City , STATE | October 2016 - Current

Oversaw transition of global business analytics for Coty's $5.5B Consumer Beauty Division:

  • Worked with Procurement to ensure that data purchases secured for 50+ category/country combinations.
  • In first two weeks, created & delivered new corporate reporting process to provide monthly in-market performance assessments to company leadership, consolidating performance across categories & countries​.
  • Worked across Coty divisions to develop plan for improved reporting process, including data harmonization, report automation and visualization platform.
Procter & GambleSenior Manager, Global Color Cosmetics | City , STATE | February 2016 - September 2016

Led business analytics program to enable global Color Cosmetics business leaders with effective/efficient process for market measurement data and analysis:

  • Transitioned business reporting from supplier model to internal marketing team, enabling the organization with tools and training to drive self-sufficiency.
  • Developed business reporting for Western Europe brands to make timely market measurement data visible to leadership team for improved actionability.
  • Enabled Coty transition via leadership data needs/landscape analyses, data purchase decisions for new Coty and preparing reporting tools for new data systems.
Procter & GambleSenior Manager, Corporate Insights/Analytics | City , STATE | January 2009 - January 2016

Led analytics innovation program to develop next generation analytics tools for consumer and business insights to grow sales, share and profit:

  • Leveraged text analytics and modeling to deliver system of tools for using consumer generated data to understand brand health and identify opportunities for brand growth, including social media, ratings & reviews, Google and YouTube analytics.
  • Developed new real time brand health measurement system that was implemented across all P&G categories and markets; system included industry-leading analytics that made it more predictive of in market brand performance, reduced brand tracking time from weeks to days and resulted in $9M+ in savings.  Tracking system also included a rule-based triggering system to detect short and long term trends that should be addressed by the business.
  • Developed recommendation that led P&G to build a neuroscience center of excellence. Recommendation was based on pilot testing of several biometrics tools and vendors, across multiple business applications.
  • Led technical qualification that led to converting brand drivers modeling to new Bayesian modeling capability, yielding models across many categories that were significantly more predictive and stable than previous approach.
  • Developed and delivered corporate strategy for engaging with external partners and industry groups to keep P&G at the forefront of the market research industry.



Procter & GambleSenior Manager, Corporate Insights/Analytics | City , STATE | May 2007 - December 2009

Led P&G's consumer insights center of excellence for brand health, leveraging strategic influence and consultation to enable P&G brand growth:

  • Identified $0.5-1.0B revenue building opportunities for P&G company and brands through meta analysis of winning vs. losing brands.
  • Championed use of brand purpose as core brand building element based on brand growth analysis; led workshops with brands to find and execute brand purpose.
  • Created simulation tool based on drivers modeling for brands to quantify revenue impact of improving brand positioning and resonance with consumers.
  • Conducted training on brand health and architecture best practices to global audience of 500+ P&G marketing and insight leaders.
Procter & GambleAssociate Director, Global Color Cosmetics | City , STATE | February 2003 - April 2007

Elevated credibility of consumer insights department with category leadership through capability building and bias towards business action:

  • Led team of 8-10 people to deliver consumer & marketing insights that led Cover Girl and Max Factor to become $1B and $500M global brands
  • Increased capacity of category by implementing breakthrough tiered initiative qualification program that led to unprecedented productivity levels for insights and marketing organization.
  • Led development of category segmentation and targeting model that was used to guide product development and initiative programs for over a decade.  By using more complex multi-level technical approach, the model demonstrated clear space for all of the P&G brands in the portfolio, while reaching 80% of female population.
  • Implemented new brand health/equity measurement system that identified brand positioning strengths and opportunities for CG and MF that were addressed in future product initiatives and communication programs.

Procter & GambleSenior Manager, Consumer Insights, Global Color Cosmetics | City , STATE | August 2000 - August 2002

Implemented new analytical capabilities in Global Cosmetics category that created a new culture of initiative management and elevated the role of the consumer insights organization in driving business decisions:

  • Developed strategic approach to initiative forecasting and tracking that led to significant improvement in how category assessed business potential for new initiatives and product restages.  Trained organization on how to leverage drivers of volume to maximize sales.
  • Built new item volume forecasting desktop tool and initiative tracking system that became standard requirement for all product initiatives; led to decisions to proceed, optimize or cancel based on expected business potential.
  • Led implementation of market mix modeling to optimize spending on brand's $100M+ media budget.


Procter & GambleSenior Manager, R&D, Color Cosmetics | City , STATE | June 1992 - July 2000

Oversaw consumer research programs for a portfolio of technology innovations that would become leading Cosmetics products on CG and MF, contributing over $1M sales annually:

  • Led several R&D teams to deliver complex quantitative and qualitative consumer research programs including segmentation/targeting, ethnography, habit & practices, product testing, concept/BASES testing, pricing analysis, drivers modeling and conjoint analysis
  • Championed development of product that would become largest US Cosmetics product launch in history by leveraging consumer feedback to optimize product design and marketing and influence leadership of sales potential
  • Developed expertise in several statistical packages including Math Cad, Statistica, Quanvert, SPSS, Desktop Reporter
  • Recognized as consumer research leader in R&D; led training in own organization and across P&G in consumer research techniques, statistical methods & software packages, coaching/managing others
Procter & GambleAssociate Manager, R&D, International Laundry | City , STATE | August 1990 - May 1992Defined technical process specifications and qualified granule densification equipment for Vallejo plant in Mexico City to enable conversion to compact detergents on 4 P&G brands throughout Latin American markets
Education
Bachelor Science and EngineeringChemical EngineeringPrinceton UniversityCity, State | 1990
Build Your Own Now

DISCLAIMER

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

How this resume score could be improved?

Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:

87Good
Resume Strength
  • Formatting
  • Word choice
  • Measurable results
  • Strong summary
  • Typos

Resume Overview

School Attended

  • Princeton University

Job Titles Held:

  • Director, Global Analytics
  • Senior Manager, Global Color Cosmetics
  • Senior Manager, Corporate Insights/Analytics
  • Associate Director, Global Color Cosmetics
  • Senior Manager, Consumer Insights, Global Color Cosmetics
  • Senior Manager, R&D, Color Cosmetics
  • Associate Manager, R&D, International Laundry

Degrees

  • Bachelor Science and Engineering Chemical Engineering

Create a job alert for [job role title] at [location].

×

Advertisement

Similar Resumes

View All
Global-Head,-Data-Sciences-and-Advanced-Analytics,-Pharma-IT-resume-sample

Global Head, Data Sciences and Advanced Analytics, Pharma IT

Pearson

Warren , MI

Director-of-Global-Pricing-resume-sample

Director of Global Pricing

Oracle

Washington , DC

Global-Media-Commercial-Lead-Gen-Director-resume-sample

Global Media Commercial Lead Gen Director

Microsoft

City , STATE

  • About Us
  • Privacy Policy
  • Terms of Use
  • Sitemap
  • Work Here
  • Contact Us
  • FAQs
  • Accessibility
  • EN
  • UK
  • ES
  • FR
  • IT
  • DE
  • NL
  • PT
  • PL
customerservice@livecareer.com
800-652-8430 Mon- Fri 8am - 8pm CST
Sat 8am - 5pm CST, Sun 10am - 6pm CST
  • Stay in touch with us
Site jabber winner award

© 2022, Bold Limited. All rights reserved.