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JC
Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Links
  • www.foundfuture.com
  • www.thehenabees.com
Professional Summary

Creative Marketing Director with expertise across multiple facets of marketing channels including email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Highly skilled in forecasting, project management and strategic planning with exceptional Spirits and CPG expertise and top-notch communication abilities. Proficient in monitoring trends and capitalizing on emerging opportunities.

Skills
  • Branding
  • Client Management
  • Marketing
  • Press releases
  • PR
  • Product development
  • Networking
  • Business development
  • Strategies and goals
  • Negotiation
  • Project management
  • Strategic planning
  • Staff management
  • Business analysis
  • Media relations
  • Digital marketing
  • Marketing and advertising
  • SEO and analytics
  • Event planning
  • Campaign development
  • Competitive analysis
Work History
01/2010 to Current Director Nbc Universal | Washington, DC,

Founded lifestyle, CPG and fashion agency focusing on building brands and products from sketch to retail to PR to DTC management.

  • Create and execute product development and production strategies for the global supply chain.
  • Build supply chain infrastructure for the brand, including development process guidelines and seasonal design.
  • Develop email marketing programs that deliver value for existing customers.
  • Assess branding and competition--what is being left on the table.
  • Identify market trends that can be leveraged into business opportunities.
  • Create and update Style Guides.
  • Develop and manage a full editorial calendar for major books and blogs.
  • Support sales channels by developing promotional collateral for customer segments.
  • Create effective social media campaigns.
  • Responsible for assessing vendors and developing production strategies to create process efficiencies and partnerships.
  • Own vendor relationships.
  • Keep vendor pipeline full and continuously improve capabilities margins, quality, lead times.
  • Define critical KPI's across the marketing funnel.
  • Formulate and maintain aggressive sales and marketing directives and goals, based on the specific needs of each client.
  • Generate editorial exposure in major fashion and lifestyle publications, social media, and celebrity placement through active Rolodex.
  • Manage a team of 5-10 staff.
04/2007 to 01/2010 Director of Sales and Marketing Legacy Village Of Jacksonville | Jacksonville, AL,
  • Launched first-ever sustainable apparel and accessory showroom in LA and NYC, generating a profit within first quarter.
  • Allocated private label accounts for Anthropologie, Free People and J Crew.
  • Executed celebrity placement and big book editorial, including Vogue, Harper's Bazaar and US Weekly - placement based on distribution value.
  • Executed and negotiated all distribution wholesale deals for client vendors including Saks Fifth Avenue, Barneys New York, Fred Segal, Anthropologie, Mitsukoshi, Colette, and Amazon.
  • Wrote all clients press releases and web content.
  • Exceeded our revenue goal by 30% in 2008.
  • Increased retail sales for our clients by 250%.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Strengthened revenue opportunities by developing sales strategies based on industry trends and competitor analysis.
  • Stayed current on industry trends and changes and participated in professional development opportunities to strengthen product and service knowledge.
  • Increased sales impact and effectiveness, tracking metrics and marketing investments to implement continuous improvements or change management.
  • Improved profitability by developing pipeline utilizing multiple marketing channels and sales strategies.
  • Penetrated new market areas by investigating competitor products, services and trends.
  • Held weekly one-on-one meetings to review performance, set goals and provide customized coaching.
  • Leveraged trends in customer industries and marketplaces to develop value-added solutions and approaches.
  • Created presentation materials for sales, customer relations, and management purposes.
  • Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues.
  • Planned and executed in-store promotional events to increase customer engagement and sales revenues.
02/2003 to 03/2007 Trend Buyer Nordstrom | City, STATE,
  • The buyer for new trend area for Nordstrom cosmetics.
  • Managed 7-10 vendors.
  • Set buying terms, delivery and shipping costs with vendors.
  • Managed all tracking of open to buy, forecasting and P&L.
  • Increased sales MTD by 15% on average 17% YTD.
  • Strategized approaches to meet objectives and capitalize on emerging opportunities.
  • Recommended product changes to enhance customer interest and maximize sales.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Researched market competitors to identify potential new products and service opportunities.
  • Directed ongoing market research for use with future marketing plans.
  • Oversaw purchasing department by supervising staff and training new employees.
  • Recommended optimal suppliers after qualifying vendors and evaluating proposals.
  • Tracked and approved procurement plans and inventory levels.
  • Collaborated with cross-functional teams to meet customer requirements and market demands.
  • Built competitive bidding environment with broad range of suppliers.
  • Negotiated favorable contracts and determined lowest possible cost, factoring in quality and reliability, by analyzing data.
Education
Expected in 1999 BA | Communications Education University of Washington, Seattle, Washington, GPA:
Additional Information

Executive Board Member of Kentler Art Gallery

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Resume Overview

School Attended
  • Education University of Washington
Job Titles Held:
  • Director
  • Director of Sales and Marketing
  • Trend Buyer
Degrees
  • BA