director resume example with 20+ years of experience

Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000,

Accomplished marketing professional with 20 + years of demonstrated success in developing and implementing innovative and strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager proficient in building teams and motivating personnel to new levels of performance.

  • Quantitative analysis
  • Market segmentation
  • Pricing strategies
  • Go-to-market strategy development
  • Digital advertising
  • Competitive analysis
  • Cross-functional team leadership
  • Direct marketing campaigns
  • Enthusiastic team player
  • Innovative
  • Start-up background
  • Customer service-oriented
  • Project management
  • Budget oversight
  • Branding
  • Deadline-driven
  • Proficiency in Adobe Suite
  • Account management
  • Excellent written and verbal communicator
  • Business Naming
03/2020 to Current Director North Country Academy | Cincinnati, OH,

Oversight of daily operations of marketing and business development consulting company. Collaborate and coordinate with SMEs to identify business and marketing opportunities. Offer clients coaching and tactics to combat volatile pandemic markets, drawing on marketing and consumer metrics to increase brand visibility and customer engagement initiatives. Engineered strong brand identities for SMEs.

  • Overcame challenges presented by pandemic, identifying, and developing online strategies to compensate for lack of physical marketing approaches, implementing strategic campaigns to focus on ROI growth.
  • Streamlined marketing to elevate client branding and create powerful online and face-to-face initiatives.
  • Assisted over 50 businesses in building sustainable business operations using marketing and client data to build short- and long-term goals.
  • Coached clients on how to achieve creative continuity and sustainability for brands and services.
  • Developed strategies for sales funnels and customer journeys while adhering to strict budgets (especially in light of COVID-19).
01/2015 to 08/2019 Director of Marketing and Tourism Chenega Corporation | Sacramento, CA,

Led marketing and tourism for the City of Montrose, promoting economic growth and expansion by utilizing $2M annual budgets to diversity marketing and tourism (leisure, business, and group travel) approaches and deliver high-impact strategies for City Manager and elected officials. Implemented 5-year strategic plan to determine long-term visions and goals to energize Montrose as a local and global travel destination. Spearheaded marketing team to develop and design city advertising materials and integrated program content. Engaged in omnichannel marketing to create campaign strategies focused on revenue generation, engagement initiatives, and community outreach. Facilitated targeted research of website traffic data to identify trends, leveraging marketing expertise to generate monthly and quarterly reports for Tourism and Retail Advisory Committee, City Management, and City Council.

  • Earned 'Destination Management Accreditation' (DMAP) by generating branding, innovation, and business strategies supported by community and tourist date, becoming one of 200 cities globally to be recognized by Destinations International.
  • Engaged in partner outreach programs focused on expanding community marketing efforts, facilitating collaboration between the businesses and community assets to enhance sales.
  • Spearheaded fiscal increases for City of Montrose, increasing lodging tax revenue by 11% and Retail Sales Enhancement funds by 7% through integrated marketing strategies and state tourism grants.
  • Led City of Montrose marketing team in the end-to-end development of four editions of annual visitor guide, comprising of 80-100 pages each, with a distribution of over 100K per edition.
12/2013 to 02/2015 Project Manager North Country Academy | Colleyville, TX,

Supervised overall planning and execution of marketing strategies for small-to-mid sized clients, personally curating strategic partnerships to deliver loyalty programs that promote customer intention.

  • Advised clients on brand development and insight platforms to generate new revenue streams.
  • Provided strategic marketing development to several key clients, including Snowmass Hospitality, Town of Mountain Village, and PNG Tribal Foundation.
  • Discovered cost-effective methods to design and implement innovative marketing materials and communication strategies.
  • Spearheaded development of in-house marketing model, delivering groundbreaking results and enabling the creation of marketing programs for fresh ideas on product offerings.
  • Handled continuous project monitoring and management, including developing forecasts, tracking expenses and approving payments.
  • Enhanced development and drove continuous improvement of project delivery process by providing strong program leadership.
12/1997 to 12/2013 Director Illuminating Ideas, LLC | City, STATE,

Led long-standing and successful marketing consulting firm, facilitating end-to-end implementation of branding and PR initiatives centered on promoting product or client awareness and creating brand longevity.

  • Encouraged initiatives that maximized growth in ROI.
  • Cultivated partnerships with companies and stakeholders, offering increased visibility to companies with collaborative creations, including trade show displays and promotional product selection.
  • Optimized media assets for companies across diverse digital channels such as email campaigns, SEO, and social networking; gaining cross-functional skills in marketing, innovation, and engagement.
to Adjunct Marketing Instructor Colorado Mesa University | City, STATE,

Instructed students in Principles of Marketing, teaching basics of buyer’s motivation and how to strategically plan and implement campaigns on based buying, selling, distribution, pricing, and advertising.

  • Formulated a well-structured syllabus of course content to detail learning goals and expected outcomes.
  • Structured assignments with clear goals and criteria for assessment.
Education and Training
Expected in 05/2018 to to Master of Science | Integrated Marketing and Communications West Virginia University, Morgantown, WV, GPA:
Expected in 05/1998 to to Bachelor of Science | Communication Arts and Mass Communication Black Hills State University, Spearfish, SD, GPA:

Certified Destination Management Executive (CDME)

Destinations International

Expected Graduation 2022


Professional Certified Marketer

American Marketing Association

2013 - Present


PEER Kindness Inc

Board Member | Secretary | Chair of Governance Committee

  • Work in partnership with schools, youth programs, community organizations, businesses, community leaders, families, and youth to reduce bullying
  • Empower communities and their youth to shift from a cruel culture to a kinder one through positive, encouraging, empathetic, respectful, and KIND behavior toward oneself and others.



City of Montrose, CO | 2016-2019

  • Facilitated engagement of youth leaders with their peers and communities
  • Developed local partnerships to support grants, events, and other fundraising efforts

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Resume Overview

School Attended

  • West Virginia University
  • Black Hills State University

Job Titles Held:

  • Director
  • Director of Marketing and Tourism
  • Project Manager
  • Director
  • Adjunct Marketing Instructor


  • Master of Science
  • Bachelor of Science

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