Digital Strategy & Media Planning Resume Example
Love this resume?Build Your Own Now
DIGITAL STRATEGY & MEDIA PLANNING
- www.linkedin.com/in/maralice-lozada-63225397
Professional Summary
Proficient Digital Marketing Consultant skilled in developing and optimizing online marketing plans with proven record of success in building brand awareness and increasing followers, excellent abilities in paid media. Able to develop vision and achieve objectives through the execution of integrated plans that optimize acquisition, engagement and revenue goals.Good customer relations, project oversight and prioritization skills.
Skills
|
|
Work History
Digital Strategy & Media Planning, 11/2019 to Current
Alliancebernstein Holding Lp – Miami , FL
Alliancebernstein Holding Lp – Miami , FL
- Social Media and Programmatic Media Plannning/Buying.
- Identified trends through assessment of competitor activities.
- Analyzed and monitored engagement processes to determine site glitches.
- Established core metrics for projects based upon client needs.
- Managed customer digital marketing strategies to meet client goals and objectives.
- Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.
- Planned, implemented and maintained successful SEO strategies.
- Optimized campaigns by reviewing performance on a weekly basis to assess trends and implement tests.
- Collaborated with content contributors to build optimization strategies.
Digital Media Buyer // Programmatic Media Buyer, 12/2018 to 10/2019
KOI IXS – City , STATE
KOI IXS – City , STATE
- Purchased and monitored advertising space in different publications for companies
- Collaborated with media planners and developed great working relationships, which helped in identifying targeted audiences for media campaigns
- Supervised multiple clients and numerous media campaigns simultaneously and with continued success
- Identified the costs involved for media campaigns and provided this information to clients in highly detailed reports
Content Strategist & Community Manager, 01/2017 to 10/2019
KOI IXS – City , STATE
KOI IXS – City , STATE
- Social Media Listening Lead
- Managed social media accounts by composing content, engaging with followers in comments, monitoring activities, and researching trends
- Researched business needs, goals, marketing strategies, competitors and industry trends to guide public relations presentations and planning
- Protected company reputation and built loyal client base by working relentlessly to resolve problems and improve customer satisfaction
Delivered an exceptional level of service to each customer by listening to concerns and answering questions - Utilized platforms such as Sysomos, Brand24, Campaign Monitor, Mailchimp, Hootsuite, Sprout Social, Gain App and Basecamp on regular basis
- Monitored client accounts for questions and feedback to provide exceptional experience for customers
Social Media Manager, 01/2013 to 01/2019
Freelance – City , STATE
Freelance – City , STATE
- Aligned all visual design and brand messaging elements to ensure consistency across digital advertising and marketing platforms
- Monitored client accounts for questions and feedback to provide exceptional experience for customers
- Produced blog posts, pay-per-click ads, and promotional content
- Rolled out social media campaigns for clients, helping to meet goals and reach untapped potential customers
- Wrote social media content to increase engagement with customers
- Implemented and maintained an editorial calendar for clients' social media channels, which placed clients in position to reach KPIs
Education
Political Science and Government, 2015
Universidad de Puerto Rico - City
Universidad de Puerto Rico - City
High School Diploma: 2009
Colegio Sagrados Corazones - City
Colegio Sagrados Corazones - City
Certifications
- Trading Academy Certified - Professional | The Trade Desk
- Trading Academy Certified – Connected TV | The Trade Desk
- Trading Academy Certified – Practitioner | The Trade Desk
- Trading Academy Certified – Specialist | The Trade Desk
- Trading Academy Certified – Strategist | The Trade Desk
- Digital Sales Certification | Google
- Google Ads Shopping Certification | Google
- Google Ads Search | Google
- Google Ads Display Certification | Google
- Google Ads Mobile | Google
- Google Ads Fundamentals | Google
- Google Analytics Individual Qualification | Google
- Social Media Plan | Government Social Media
- Sprout Social Certification | Sprout Social, Inc
- Hootsuite Certified Professional | Hootsuite
Languages
English (Native or Bilingual)
Spanish (Native or Bilingual) Experience
DISCLAIMER
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
Resume Strength
- Completeness
- Formatting
- Word choice
- Length
- Measurable results
- Strong summary
- Clear contact info
- Typos
Resume Overview
School Attended
- Universidad de Puerto Rico
- Colegio Sagrados Corazones
Job Titles Held:
- Digital Strategy & Media Planning
- Digital Media Buyer // Programmatic Media Buyer
- Content Strategist & Community Manager
- Social Media Manager
Degrees
- Political Science and Government , 2015
High School Diploma : 2009
Similar Resumes
