My passion is supporting businesses and individuals to make the most of their online presence by constructing awareness, generating leads and increasing sales providing analytics and statistics.
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- Creator of the Digital Strategy and Social Media Department in Tecnológico de Monterrey, Mexico's and Latin America's biggest and most prestigious private university.
- Select digital channels and how they can be integrated to deliver cost effective and positive ROI that help support university's objectives - as well as working with analytics and data that provide actionable insights to further improve results.
- Responsible for bring the next and newest digital platforms to university's teams, positioning as leaders in digital communications marketing.
- Create content strategies, user experience design and information architecture for university's websites.
- Currently running integrated digital campaigns including Google Adwords, Google Display, Facebook Advertising, Email Marketing/Marketing Automation, Search Engine Optimization, Increasing Social Media engagement, Increasing Social Media Following and Online Reputation Management .
Creator of the Digital Marketing Certificate offered by Universidad TecMilenio throughout Mexico and Latin America.
Coordinator responsible for the following activities focused on college recruitment:
- Web content
- Art and design
- Copywriting
- Social Media
- Call Center
- Advertising
- Promotional brochures and items
Accredited by the Southern Association of Colleges and Schools of U.S.A.
Accredited by the Southern Association of Colleges and Schools of U.S.A.
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School Attended
Job Titles Held:
Degrees
