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Digital Strategy and Social Media Director Resume Example

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DIGITAL STRATEGY AND SOCIAL MEDIA DIRECTOR
Executive Profile

My passion is supporting businesses and individuals to make the most of their online presence by constructing awareness, generating leads and increasing sales providing analytics and statistics.

Skill Highlights
  • Project management
  • Market research and analysis
  • Customer-oriented
  • Mobile marketing
  • Excellent written and verbal communicator
  • Quantitative analysis
  • Digital advertising
  • Self-directed
Professional Experience
01/2009 to Current
Digital Strategy and Social Media DirectorTecnológico De Monterrey - City , STATE

- Creator of the Digital Strategy and Social Media Department in Tecnológico de Monterrey, Mexico's and Latin America's biggest and most prestigious private university.

- Select digital channels and how they can be integrated to deliver cost effective and positive ROI that help support university's objectives - as well as working with analytics and data that provide actionable insights to further improve results.

- Responsible for bring the next and newest digital platforms to university's teams, positioning as leaders in digital communications marketing.

- Create content strategies, user experience design and information architecture for university's websites.

- Currently running integrated digital campaigns including Google Adwords, Google Display, Facebook Advertising, Email Marketing/Marketing Automation, Search Engine Optimization, Increasing Social Media engagement, Increasing Social Media Following and Online Reputation Management .

 

03/2014 to 12/2014
Author of the Digital Marketing CertificateUniversidad TecMilenio - City , STATE

Creator of the Digital Marketing Certificate offered by Universidad TecMilenio throughout Mexico and Latin America.

01/2009 to 12/2010
Innovation and Strategy CoordinatorTecnológico De Monterrey - City , STATE

Coordinator responsible for the following activities focused on college recruitment:

- Web content

- Art and design

- Copywriting

- Social Media

- Call Center

- Advertising

- Promotional brochures and items

Education
2006
MBA: Master in Business ManagementTecnológico de Monterrey - City, State, Mexico

Accredited by the Southern Association of Colleges and Schools of U.S.A.

2004
Bachelor of Arts: Bachelor in MarketingTecnológico de Monterrey - City, State, Mexico

Accredited by the Southern Association of Colleges and Schools of U.S.A.

2002
International Experience: Bachelor in MarketingPhiladelphia University - City, State, U.S.A.
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79Average
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Resume Overview

School Attended

  • Tecnológico de Monterrey
  • Philadelphia University

Job Titles Held:

  • Digital Strategy and Social Media Director
  • Author of the Digital Marketing Certificate
  • Innovation and Strategy Coordinator

Degrees

  • MBA : Master in Business Management
    Bachelor of Arts : Bachelor in Marketing
    International Experience : Bachelor in Marketing

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