Bring six years of experience across Marketing, Merchandising, Finance and Retail to help build strong cross-functional working relationships in order to enhance the profit and reach of Digital Marketing and Social Media to consumers.
Digital Merchandising Analyst09/2014 to Current Vera BradleyRoanoke, IN
Report on sales trends and observations
to influence merchandising decisions.
Apply search term reporting and
SEO ranking results to improve overall website experience through
navigation, category levels and product detail pages (PDPs)
Manage seasonal campaigns and ensure they are executed across email, social, affiliate,
indirect retailers, and verabradley.com
Executes all omni-channel
promotions on verabradley.com.
Manages the Digital Product Content
Coordinator to oversee all onsite search, SEO execution, navigation,
product attributes and search reporting
Digital Merchandising Coordinator08/2013 to 09/2014 Vera BradleyRoanoke, IN
Managed data spreadsheets for product
pricing, product and sku level data/attributes, and taxonomy.
Coordinated product descriptions and
photography requests for each season's launch.
Supported affiliate channels, email marketing and creative team on product recommendations and photography
Merchandised and analyzed web product performance and identified action items
Payroll Coordinator05/2012 to 08/2013 Vera BradleyRoanoke, IN
Managed time keeping system, worked directly with all managers on system or timecard issues
Assisted and processed biweekly payrolls for various pay cycles
Trained 200 people on time keeping system and implementation of new modules
Implemented 5 different systems for conversion, upgrading, and improvement
Led training of managers and employees on new systems requirements and capabilities.
Education and Training
MBA: Marketing and ManagementMarch 2017Indiana TechFort Wayne, INGPA: 3.8
Bachelor of Science: Business Management & AccountingMay 2010Huntington UniversityHuntington, INGPA: 3.35