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Digital Marketer Resume Example

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DIGITAL MARKETER
Professional Summary

Energetic Digital Marketing professional passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with excellent track record of leading integrated campaigns from concept through execution. Enthusiastic collaborator accustomed to building rapport with marketing teams, programmers and vendors to launch campaigns within time and budget constraints.

Work History
Home Depot- Digital Marketer
Schaumburg, IL06/2018 - 02/2020
  • Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content.
  • Monitored and optimized advertising campaigns using Google, Facebook and Bing.
  • Collaborated with internal departments to build digital experiences and achieve marketing goals.
  • Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
  • Managed marketing campaigns to cultivate brand awareness and drive website traffic.
  • Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
  • Identified growth opportunities and developed initiatives to increase market share.
  • Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
  • Masterminded highly successful digitalstrategies for various platforms to attract customer engagement.
  • Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
Target- Retail Sales Associate
Hoffman Estates, IL05/2017 - 01/2018
  • Improved operational efficiencies while managing customers requests, store inventory, transactions, new purchase orders and pricing needs.
  • Balanced and organized cash register by handling cash, counting change and storing coupons.
  • Offered each customer top-notch, personal service and polite support to boost sales and customer satisfaction.
  • Pursued resolutions to achieve complete customer satisfaction, including tracking down hard-to-find merchandise at diverse locations.
  • Supported loss prevention goals by maintaining accurate drawers and monitoring shopper behavior.
  • Completed setup, breakdown and product preparation for promotional displays and in-store demonstrations.
  • Used consultative sales approach to understand customer needs and recommend relevant offerings.
  • Provided accurate information about promotions, customer programs and products, helping drive high customer retention.
  • Supported efficient and timely replenishment of sales floor merchandise.
  • Greeted customers entering store and promoted sales or special programs.
  • Displayed merchandise by arranging in appealing and orderly way to boost sales.
  • Assisted customers by answering questions and fulfilling requests.
  • Up-sold and cross-sold products effectively, driving sales and increasing revenue.
  • Educated customers on promotions to enhance sales.
  • Answered product questions with up-to-date knowledge of sales and store promotions.
  • Opened and closed store independently when needed and prepared nightly bank drop for manager.
  • Issued receipts and processed refunds, credits, or exchanges.
  • Coordinated efficient restocking of sales floor with current merchandise and accurate signage for current promotions.
  • Refunded payments for returned items, processed exchanges and offered store credit to achieve customer satisfaction.
  • Helped customers locate appropriate store locations of products, answered questions about products and provided solutions for various issues.
  • Fielded questions and solved problems by informing customers of current promotions and store policies.
  • Met and exceeded upsell goals by highlighting target merchandise with strategic promotional approaches.
Macy's- Marketing Representative
Schaumburg, IL07/2016 - 12/2017
  • Distributed advertising and marketing collateral to store locations.
  • Achieved or surpassed monthly and yearly sales goals on consistent basis.
  • Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
  • Tracked various product sales and costs by analyzing and entering sales, business data and expenses.
  • Determined optimal variation of, and resource allocation to media outlets by analyzing consumer data to meet company's advertising goals.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Conducted research to analyze customers' behavior, including preferences, trends and purchasing habits.
  • Tracked key metrics and developed spreadsheets and data models.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Coordinated with social media, public relations and other teams to execute product introductions.
Skills
  • Marketing Strategies
  • Communication and writing skills
  • Strategic Planning
  • Budgeting
  • Communications management
  • Copywriting expertise
  • Digital marketing
  • Database Management
  • Pricing structures
  • Market Analysis
  • Research methods
  • Branding
  • Project coordination
  • MS Office
  • Ad development
  • Data Analysis
  • Business operations
  • Process improvement
  • Problem resolution
  • Relationship development
  • Project organization
  • Content Development
  • Technical Writing
  • Editing
  • Creative writing
  • Proofreading
  • Copywriting
  • Copyediting
  • Journalism
  • Social media
  • Networking skills
  • Research
Education
Oakton Community CollegeDes Plaines, ILAssociate of Arts: Business Administration And Management
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Resume Overview

Companies Worked For:

  • Home Depot
  • Target
  • Macy's

School Attended

  • Oakton Community College

Job Titles Held:

  • Digital Marketer
  • Retail Sales Associate
  • Marketing Representative

Degrees

  • Associate of Arts : Business Administration And Management

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