Enthusiastic marketing and development professional. Well-versed in all aspects of marketing campaigns from concept development to execution and launch. Experience in development and fundraising through online auctions, events, direct mail, online initiatives, social media, and donation acquisition. Skilled communicator.
Increased Newcomers and Natives email mailing list from 45 to 169. Increased Newcomers Facebook site monthly active users from 28 to 187, visits from 4 to 114 and achieved 297 likes. Raised $32,582 in funds through online auctions and sponsors ($19,900 in sponsors and $12,682 through online auctions) for Kids on Broadway. Raised $30,000 in proceeds (beating previous year) to benefit the United Way of Santa Cruz County.
Development Committee Volunteer September 2016 to CurrentMarblehead Community Charter Public School - Marblehead, MA
Attend monthly meetings.
Assist with fundraising strategy and annual fund campaign.
Serve on the Annual Appeal Communications Committee Coordinate overall annual campaigns strategy, email campaign, website material, Facebook initiatives, collateral and annual appeal letter, mailings, and phonathon.
President September 2016 to CurrentMarblehead Marketing - Marblehead, MA
Generate simple marketing for a small business budget.
Supply entire marketing packages and strategy for small businesses.
Create websites and content, business collateral, blogs, Facebook, event creation and promotion, PR, and email campaigns.
Specialize in strategies that maximize return and exposure in the most cost effective way.
Examples at http://www.marbleheadmarketing.blogspot.com/.
President May 2010 to CurrentNewcomers and Natives Club of Marblehead/Swampscott - Marblehead, MA
Oversee all aspects of the club and board.
Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
Write Press Releases for events.
Handle member inquiries and communication.
Created and manage free blog based user friendly website for club.
Generate events and coordinate all aspects of each event.
Increased email mailing list from 45 to 169.
Increased Facebook site monthly active users from 28 to 187, visits from 4 to 114 and 297 likes.
Marketing Specialist January 2007 to February 2007Daniel Burns Plumbing - Santa Cruz, CA
Created strategy for customer acquisition for new tankless water heater portion of business.
Wrote copy for direct mail initiative.
Marketing Specialist January 2006 to January 2008Pilates Meets Physical Therapy - Santa Cruz, CA
Designed and created marketing collateral.
Handled all aspects of printing.
Provided strategy for attracting clients, retaining clients, growing business, and referral programs.
Made suggestions for new avenues of business and business development opportunities within the community.
Handled all aspects of direct mail including copy and design.
Marketing Specialist January 2006 to January 2008Kids on Broadway - Santa Cruz, CA
Raised $32,582 in funds through online auctions and sponsors ($19,900 in sponsors and 12,682 through online auctions) Handled all aspects of fundraising including sponsor acquisition, design, copy, and printing of solicitation letters and donor packets, identifying potential sponsor opportunities, and managing sponsor relationships.
Created and managed online auctions including sponsor brand representation and auction site, descriptions, photographs, and links to all sponsor sites.
Tracked ticket sales.
Event Chairman January 2006United Way Corporate Golf Challenge Tournament - Santa Cruz, CA
Raised $30,000 in proceeds (beating last year) to benefit the United Way of Santa Cruz County.
Managed team of volunteers, scheduled and facilitated meetings, handled event PR, supervised event, and coordinated details.
Created brochures, flyers, signage, press kits, direct mailings, and email blasts.
Revenue Manager January 2004 to January 2006Chaminade Resort & Spa - Santa Cruz, CA
Transitioned property through brand repositioning for 156 room boutique spa, resort and conference facility.
Created and executed marketing plan.
Coordinated with seven departments to create and implement promotions and increase each department's profitability.
Created, purchased, and placed media for radio, print, and events.
Produced collateral, brochures, sales tools, direct mail pieces, trade show booths, and property display for dining, group sales and corporate meetings, catering, leisure, and spa promotion.
Generated, sent, and tracked email blasts and purchased lists for customer acquisition.
Created programs for customer retention, growth, and improved guest spending.
Managed property website, booking engine, website and email blast tracking, and cooperative links.
Facilitated relationships with leisure travel and meetings media to achieve mentions in highly recognized publications.
Wrote and distributed Press Releases and Press Kits to all media contacts.
Coordinated with outside marketing, website, public relations, web optimization, booking engine, customer data management, revenue management, media, corporate management, and property ownership firms.
Created and implemented leisure and group sales packages and revenue generating ideas.
Managed leisure reservations team.
Monitored demand and set rates for hotel, increasing revenue over popular graduation weekend by 16% as compared to previous year increase of only 6%.
Achieved leisure room rates averaging $80.00 increase over previous year.
Bachelor of Arts : Acting, May 1999Emerson College - Boston, MAGPA: Magna cum laude GPA: 3.7 Dean's List – 4 years
Academic Scholarship Recipient, Honors Program Participant
President of the Gold Key Honors Society
Strategy, Social Media, Fundraising, Events, Photoshop, Blogging, Collateral, Branding