Consumer Insights Manager (February 2015-Current) Resume Example
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CONSUMER INSIGHTS MANAGER (FEBRUARY 2015-CURRENT)
Summary
Dynamic marketing research professional with consumer-focused experience on agency and client
side;
ability to creatively utilize wide range of methodologies and synthesize data
into visually
stimulating and insightful stories.
Expertise in: branding and loyalty, segmentation, new product development, website/mobile user experience, engagement and satisfaction tracking & consumer communities within the women's lifestyle, fashion/beauty, and financial services verticals
Experience
The Npd GroupFebruary 2015 to CurrentConsumer Insight Manager
New York City , NY
New York City , NY
The Npd GroupOctober 2013 to February 2015Associate Research Manager
Portland , OR
Portland , OR
- Collaborate cross functionally with all sides of the business--Editorial, Publishing, Marketing, Digital, NPD--to provide primary custom research for several prestigious brands, including Real Simple, People StyleWatch, Cozi, This Old House, TheOutfit.com
- Support brand stakeholders by understanding and translating business needs and objectives into comprehensive research initiatives that drive decisions and revenue
- Own all aspects of the research process from start to finish including methodology selection, survey design, programming, data processing, analysis and presentation to clients
- Leverage wide range of quantitative and qualitative methodologies including non-traditional designs such as social listening, online bulletin boards, digital ethnography, etc.
- Create deliverables that are insightful and visually stimulating, with a strong focus on storytelling
- Manage vendor relationships and assign projects appropriately based on areas of expertise
- Manage several online communities for our brands
- Own the Time Inc. New Product Panel, a group hand-selected by corporate executives to act as a vital source of feedback on new product development initiatives, primarily in the digital space
- Active member of the Time Inc. New Media Upstarts, a corporate initiative to promote millennial leadership via collaboration with executives on new products and services as well as through mentoring
Ipsos (Formerly Synovate)January 2011 to October 2013Research Analyst, Ipsos Loyalty
City , STATE
City , STATE
Primary support role for custom research team; managed day-to-day operations of several projects from inception to conclusion—survey design,sampling, analysis, reporting
Experience with a wide variety of analytical methods/techniques including MaxDiff scaling,market segmentation, TURF analysis, concept testing, pricing sensitivity and survey methods suchas CATI, CAPI, CAWI, CLT, direct mail
Owned all aspects of the management of Mail Monitor, a syndicated competitive intelligence tool utilized by all major banks, financial institutions & the U.S. Department of the Treasury; served as the main client liaison and managed daily operations and research initiatives, handled press inquiries, and sold ad-hoc analyses
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Education
Colgate University2010Bachelor of Arts: HistoryCity, State, United States
Kappa Kappa Gamma Sorority 2007-2010
Colgate University Equestrian Team (Team Captain) 2006-2009
Technical Skills
| Skills | Experience | Total Years | Last Used | |||
|---|---|---|---|---|---|---|
| Able to program surveys and process data on several platforms, primarily Vision Critical Sparq | ||||||
| Strong visual presentation skills | ||||||
| Experience using SQL for database management | ||||||
| Experience with online research tools such as Qualtrics, Toluna, Usertesting.com |
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Resume Overview
School Attended
- Colgate University
Job Titles Held:
- Consumer Insight Manager
- Associate Research Manager
- Research Analyst, Ipsos Loyalty
Degrees
- Bachelor of Arts : History
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