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Consumer Insights Manager (February 2015-Current) Resume Example

Resume Score: 80%

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CONSUMER INSIGHTS MANAGER (FEBRUARY 2015-CURRENT)
Summary
Dynamic research professional with strong consumer-focused experience on agency and client side; ability to creatively utilize wide range of methodologies and synthesize data into visually stimulating and insightful presentations 
Experience
October 2013
to
Current
Time Inc.New York, NYConsumer Insights Manager (February 2015-Current)

Associate Research Manager (October 2013-Feburary 2015)

Collaborate with and consult all sides of the business (Editorial, Publishing, Marketing, Product) to understand and translate business needs into comprehensive research initiatives that drive decisions and revenue

Design and execute research that addresses specific business objectives (manage methodology selection, questionnaire development, sampling, programming, data processing, analysis, reporting, presentation to client)

Leverage wide variety of methodologies/analytical tools including satisfaction studies, cover testing, ad effectiveness, concept testing, driver analysis, NPS, market segmentation, usability testing, site redesigns, pricing sensitivity and manage online consumer research panels

Leverage insights to provide recommendations to clients (corporate executives and key brand stakeholders) regarding efforts to drive revenue

Create analytic deliverables that are insightful and visually stimulating, with a strong focus on storytelling

Manage Time Inc. New Product Panel (group of millenials selected by senior management who serve as brand consultants and provide a vital source of feedback on new product development initiatives)

May 2011
to
October 2013
IpsosNew York, NYResearch Analyst

Primary support role for custom research team, participating in all phases of project management, from proposal development and costing to report writing and presentation

Managed day-to-day operations of several projects from inception to conclusion—designed questionnaires, checked survey links, created table specifications, compiled custom report templates, analyzed data for key findings/insights and assisted in report writing

Experience with a wide variety of analytical methods/techniques including MaxDiff scaling, market segmentation, TURF analysis, concept testing, pricing sensitivity and survey methods such as CATI, CAPI, CAWI, CLT, direct mail  

January 2011
to
May 2011
Ipsos (Formerly Synovate)New York, NYResearch Analyst

Executed research for Mail Monitor, the credit card industry standard for monitoring direct mail volume, response rates, acquisitions and cardholder behavior

Assisted in all facets of the management of a syndicated direct-mail study, from sampling and preparation of survey materials through reporting, media requests and presentation to clients (banks and credit card issuers)

Main client liaison--handled daily inquiries from clients, attended client presentations, and sold custom analyses 

Education
2010
Colgate UniversityHamilton, NY, United StatesBachelor of Arts: History
Kappa Kappa Gamma Sorority 2007-2010
Colgate University Equestrian Team, Team Captain 2008-2010
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Resume Overview

Companies Worked For:

  • Time Inc.
  • Ipsos
  • Ipsos (Formerly Synovate)

School Attended

  • Colgate University

Job Titles Held:

  • Consumer Insights Manager (February 2015-Current)
  • Research Analyst

Degrees

  • Bachelor of Arts : History

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