communications specialist resume example with 6+ years of experience
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Detail-oriented and collaborative Communications Specialist with seven years of experience in social media planning, public relations, newsletter and blog writing, and project management. Proven track record in utilizing communications strategies to increase brand awareness and engagement in the non-profit and private sectors.
American Association of Colleges of Osteopathic Medicine's (AACOM) Excellence in Communications (EIC) Awards:
- First Place in Social Media (2021)
- First Place in Serial Publication (2022)
- First Place in Advertising Campaign (2022)
- Second Place in Social Media (2022)
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Social Media
- Maintain Sprout Social publishing calendar and create social media content across multiple platforms
- Ensure the use of best practices across social media and public relations projects on a daily basis
- Develop and maintain RVU’s social media strategy for each campus location and three different programs
- Analyze trends and reports using Sprout Social and complete End-of-Year social media audit
- Assist various University departments and student clubs in maintaining affiliated social media accounts
Blog and Newsletters
- Research and draft content for internal and external newsletters
- Increase employee and student engagement by distributing the monthly Around the RVU Campfire Newsletter and the quarterly, award-winning Vista View Newsletter
- Manage the blog editorial calendar, review guest contributions, draft articles, and source photos and graphics on a weekly basis
- Ensure factual and medical accuracy of all written content
- Track blog analytics on WordPress to inform strategy and keep plugins up-to-date
Public Relations
- Draft press releases and distribute to news media using up-to-date contact list
- Respond or coordinate appropriate spokesperson for media requests
- Oversee the Hometown News Program for students
- Keep community informed through RVU in the News communications
Project Management
- Pitch project and campaign ideas and provide weekly status updates
- Coordinate written content and creative assets for internal and external campaigns
- Train new hires on communications processes and supervise work on specific projects
- Develop crisis communications management plan and update social media policy
Events, Website, and Design
- Collaborate with Graphic Designer and Marketing Manager for creation of social media graphics, photo editing, publication design, and marketing materials using Adobe Suite
- Support major website updates (using WordPress) as needed
- Assist with major event planning and coverage
- Managed the basic membership plan to increase member retention and acquisition
- Researched trends to diversify CRK’s membership base
- Provided communications support including, but not limited to, website design, photography, marketing collateral design and social media content creation
- Efficiently communicated CRK’s mission and programmatic work to community members through print media and outreach and tabling events
- Provided Raiser’s Edge database support to the Database Manager, maintained up-to-date records in the database, coded funds, generated relevant reports, and analyzed marketing and membership trends
- Managed the marketing/promotional plan for the GA Gives Day and #givingtuesday campaigns
- Recruited and managed volunteers for events, outreach opportunities and office assistance
- Recruited interns and managed the Development Internship program
- Served as the EarthShare of Georgia liaison
- Managed the marketing plan for CRK merchandise to maximize sales
- Co-managed the silent and live auction for CRK’s Annual Patron Dinner
- Coordinated all planning aspects of CRK’s Annual Member Celebration
- Provided event planning assistance to the Development Director for multiple events
- Drafted social media posts and newsletter articles
- Generated social media reports using Meltwater and identified new ways to reach communities in the watershed
- Maintained CRK's event pages on WordPress and associated plugins
- Researched opportunities to connect with companies and community partners to maximize CRK’s fundraising efforts
- Represented CRK at local community events and assisted with major event planning and coverage
Georgia State University - Atlanta, GA,
Graduated Magna Cum Laude
- Meta Digital Marketing Associate Certification
- Sprout Social Certification
Member of the American Marketing Association (AMA)
Currently serving as the Communications Officer on the RVU COVID-19 Response Team and as the Service Branch Director for the RVU Emergency Management Group. Past committee and taskforce assignments include the VP of Institutional Effectiveness Search Committee and the Diversity, Equity & Inclusion (DEI) Communications Task Force
Presented to the President and the University at-large on the use of social media to achieve RVU’s strategic branding goals (December 2020)
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Resume Overview
School Attended
- Georgia State University
Job Titles Held:
- Communications Specialist
- Development Associate
- Communications and Development Intern
Degrees
- Bachelor of Arts
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