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Clinical Laboratory Outreach Manager Resume Example

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CLINICAL LABORATORY OUTREACH MANAGER
Professional Summary

Customer-oriented, strategic-thinking sales professional with experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections, persuasively introducing products, implementing pricing models, inventory control and projections, vendor relations, territory development and revealing customer needs to deliver solutions. Offering exceptional communication and organizational skills combined with industrious, personable and entrepreneurial nature to be a successful Account Executive with DiaSorin, Inc.

Work History
Clinical Laboratory Outreach Manager, 03/2010 to CurrentAvera McKennan Hospital and University Health Center - Sioux Falls, SD
  • Effectively manage outreach laboratory services business to deliver support to 175 accounts with annual billing exceeding $12.1 million
  • Increased customer satisfaction and repeat business through relentless pursuit of resolutions or problems to protect company reputation and loyal client base
  • Developed short-term and long-term sales objectives and strategic plans to meet market needs
  • Negotiated and closed long-term agreements with new clients in assigned territory
  • Effectively execute strategies of the sales process including prospecting, proposal development, negotiation, and closing
  • Key role in IDN and Supply Chain contracts, and equipment purchases
  • Broad knowledge of competitive vendor environment and capital sales process
  • Successfully directed implementation and deployment of CRM
  • Researched clients' business issues and goals to offer appropriate solutions
  • Evaluated current service needs and product satisfaction levels with established customers
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies
  • Researched and identified opportunities for account growth, account penetration and market expansion
  • Developed and implemented value-added strategies for Reference Laboratory Services to increase profitability, expand market share and cement customer relationships
  • Participated and actively engaged in strategy meetings with other shareholders
  • Extensive knowledge of relevant healthcare systems, the evolving medical landscape, regulatory and payer environment, public health and industry trends to leverage competition
  • Strategic and versed understanding of the medical practice, clinical decision making, and healthcare processes related to patient care
  • Skillful on-boarding of newly acquired laboratories to include operational optimization and management support using cross-functional teams
  • Extensive experience in accreditation and compliance with CAP, AABB, FDA, and ISO 15189 regulations
  • Work in nations first and continually accredited ISO 15189 hospital laboratory.
  • Remain highly visible within the laboratory profession through professional networking affiliations and activities
  • Managed quality assurance program including on site evaluations, internal audits and customer surveys
  • Enhanced marketing exposure through effective website content management and direct correspondence with potential clients
  • Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches
  • Maintained team efficiency by strategically delegating daily activities, monitoring output and rewarding positive contributions
  • Lead team of 4 direct reports managing 11 employees
Senior Product Manager, 10/2008 to 03/2010Lodgenet Healthcare (now Sonifi) - Sioux Falls, SD
  • Gathered data, including product reviews and case studies to inform management and stakeholders
  • Collaborated with staff engineers to optimize product testing processes
  • Strategized approaches to meet objectives and capitalize on emerging opportunities
  • Worked with product development team members to optimize product specifications
  • Managed product testing processes with staff engineers
  • Supported all sales team members to drive growth and development
  • Captured new customers by optimizing business strategies and launching products to diversify offerings
  • Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs
  • Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs
  • Define and scope products for large nationally recognized health systems clients
  • Develop business models and build business cases
  • Lead cross functional teams to define product requirements, develop and launch product
  • Educate staff and clients through formal and informal educational or sales meetings
  • Manage product life-cycle through survey and review of customer feedback
Business Development Representative, 04/1999 to 03/2008Avera Laboratory Network - Sioux Falls, SD
  • Drive implementation of innovative strategies that allow for new client acquisition involving contract management, consultation, and joint ventures
  • Negotiate and propose new business for Avera, and successfully manage and meet assigned sales territory goals 100% of time with new and existing clients.
  • Develop and implement market plans, strategies and programs that position company to be the major competitor for reference laboratory services in Avera Health's 5 state demographic
  • Research and develop new programs to increase profits, improve customer satisfaction, or increase productivity
  • Responsible for formal and informal presentations to physicians and laboratory managers regarding utilization of reference laboratory service
  • Educate clients and staff on current laboratory trends or new testing procedures
  • Generated leads and capitalized on valuable business opportunities to bring in new company revenue
  • Facilitating standardization of laboratory information system functionality across Avera system during implementation of EHR
  • Advised and facilitated Avera Laboratory Network in selection and implementation of appropriate connectivity solution for order entry and result reporting for laboratory clients
  • Analyze and recommend instrumentation purchases for Avera Health System
  • Increased bottom-line profitability by growing customer base and capitalizing on upsell opportunities
  • Set up potential client contacts, cultivated relationships and followed through on service needs
  • Leveraged effective networking strategies to generate new business opportunities.
Clinical Laboratory Scientist, 08/1987 to 04/1999Avera McKennan Hospital - Sioux Falls, South Dakota
  • Extensive experience and strong technical background across all laboratory departments and with automated laboratory equipment, manual procedures
  • Handled specimens according to laboratory protocols to maximize accuracy and precision of results
  • Crucial role in the analysis, detection, evaluation, diagnosis, and treatment of disease
  • Maintained confidentiality of all patient information to conform to HIPAA, internal and other regulatory standards
  • Responsible for training of laboratory staff in use of specialized instrumentation
  • Responsible for integrating new methodologies, procedure development, and policy/procedure writing
  • Excellent analytical judgment and the ability to work under pressure
  • Applied knowledge of microbiology, chemistry and hematology daily
  • Advised and consulted with physicians and pharmacists on actions regarding test results
  • Regular communication and interaction with other hospital departments
Education
Bachelor degree, Biology, Medical Technology, 1984
Southwest Minnesota State University - Marshall, Minnesota
Affiliations
  • Cola Resources, Inc. Advisory Board, 2016 to 2019
  • Member American Society of Clinical Laboratory Scientists 2004 to present
  • ASCLS-SD Government Affairs chair 2019-present
  • American Society of Clinical Laboratory Scientists Government Affairs Liaison-National level 2013-2019
  • ASCLS- SD Scientific Assembly Chair 2011-2015- Regulatory Affairs
  • ASCLS- SD President- 2006-2008
  • ASCLS- SD Vice President 2004-2005
  • Affiliate Chair for the Pancreatic Cancer Action Network for the Sioux Falls Affiliate: 2009-2017
  • Pancreatic Cancer Action Network Mission Chair 2018-present
  • Advisory Board member for Lake Area Technical Institute, Medical Laboratory Technician program 2010- 2015 Certifications MT (ASCP)
Accomplishments

Winner of 2018 EmBe Tribute to Women award for Community Service
ASCLS-SD Presidents Honor roll: 2004,2005, State and Regional level; 2006, 2014,2015, 2016

Certifications

MT (ASCP)

Skills
  • Contract management
  • CRM
  • Customer service and Support
  • ISO 15189
  • Laboratory equipment
  • Marketing
  • Negotiation
  • Networking
  • Optimization
  • Supply Chain, Capital equipment
  • Time management
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Resume Overview

Companies Worked For:

  • Avera McKennan Hospital and University Health Center
  • Lodgenet Healthcare (now Sonifi)
  • Avera Laboratory Network
  • Avera McKennan Hospital

School Attended

  • Southwest Minnesota State University

Job Titles Held:

  • Clinical Laboratory Outreach Manager
  • Senior Product Manager
  • Business Development Representative
  • Clinical Laboratory Scientist

Degrees

  • Bachelor degree , Biology, Medical Technology 1984

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