channel marketing manager resume example with 10+ years of experience
JessicaClaire
, , 609 Johnson Ave., 49204, Tulsa, OK100 Montgomery St. 10th Floor
Home: (555) 432-1000
Cell:
resumesample@example.com
:
Professional Summary
Performance-oriented, innovative channel marketing expert with a 15+ year record of spearheading successful campaign strategies, driving profits, and expanding market share to exceed aggressive growth targets. Extensive experience in proactive partner procurement and creative integration initiatives based on KPIs. Expertise in strategic planning, account management, and viral content creation. Detail-oriented, attentive and decisive leader with a natural talent and passion for business development and channel marketing ecosystem optimization. Prepared to take on a challenging position with the opportunity to make a lasting impact on company success.
Skills
Google Analytics
HTML & CSS
Microsoft Dynamics and Modern Workplace
Partner Procurement and Conversion Campaigns
Securing Sponsorship Opportunities
Microsoft Office Suite / MAC OS
CRM Engineering
MDF Management, Reporting, and Evaluation
New Business Development
Campaign Development
Relationship Building and Rapport
Creative and Proactive Problem Solving
Vendor Management
Strategic Planning
Performance Metrics and Recommendations
Flexible and Adaptable, Detail-Oriented Leader
Performance Monitoring
Excellent Communication Skills
Work History
Channel Marketing Manager, 11/2021 to Current Trane Technologies Plc – Saint Paul, MN,
Maintain a strong cadence and visibility with masters and sub-agents to further grow and maintain the channel partner network.
Create a 2022 channel communication calendar, scheduling channel emails for SPIFFs, company press synopses. and revenue programs, generating $7M as of mid-March Q1.
Develop content and events in the Partner Portal, including monthly partner remote lunch and learns, where partners interact, earn Uber Eats cards, and are incentivized to complete the post-event survey for a chance to win SWAG.
Focus on partner recruitment methods, including paid acquisition, social media and video content creation.
Secure long-term partnerships by recommending strategies to promote brand awareness and highlight program benefits.
Coordinated sales activities with partners and resellers to identify and close new business.
Generate sponsorships with related and partnering entities to enhance corporate marketing objectives.
Oversee preparation of marketing copy, images, videos, emails and other collateral to increase ROI.
Secure co-branded sponsorship integrations with Microsoft, Google, and Salesforce to increase mindshare and future integrations.
Manage road and trade show pre and post event prep, including logistics, expenses, creative assets, (i.e. partner testimonial booth loops,venue stair branding), and follow-up.
Build and strengthen strategic relationships with vendors and leading industry partners.
Develop creative presentations, trend reports, kitted assets, and product datasheets to maintain a working knowledge of products to understand benefits to potential channel partners.
Facilitate channel engagement to support territory EMEA, ANZ sales goals.
Drive visibility for the value proposition to my assigned territory partners in EMEA and APAC for market development funds and increased mind share of the partner program.
Create an intranet site for the department to increase efficiency and automate internal and external processes.
Conceptualize, order, monitor, and deliver SWAG with various vendors.
Manage a $3.8 MM budget, ascertaining forecasts and plans align.
Cultivated strong partner relationships by growing a $2M media campaign into a $50M media campaign contract.
Ideated, developed, and executed strategic digital marketing campaigns to include display, video, rich media, custom content, and social media sponsorships.
Invented a corporate paradigm for weekly status and reporting calls for business development efforts, contributing to 65% of annual corporate revenue.
On-boarded and managed day-to-day relationships with 30 of Alloy's publisher network partners.
Managed YouTube partner relationships, events, contracts and campaign inclusions, during which Alloy’s Smosh was the number one YouTube channel.
Strategically monetized RTB inventory and buys for Alloy's audience extension initiatives across desktop and mobile, employing demographic, behavioral, and contextual targeting.
Optimized all O&O sites and partner sites, producing daily, weekly, and monthly reports.
Allocated Alloy's business development $300K annual budget for vendor testing and SEO improvements.
Negotiated contracts with partners, including Warner Brothers (formerly Alloy Entertainment) for all of our ther sites, including gossipgirl.com and vampirediaries.com.
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