Business Development Director Resume Example

Developed and implemented marketing plans to build brand awareness and differentiate core products and services across print and digital channels. Created innovative, data-driven campaigns, events, product positioning decisions as well as measuring the performance and ROI of those efforts. Responsible for directing the workflow, project accountability, and prioritization of all marketing communications through effective management and mentoring of several direct reports. Led merger-related communications, manage brand initiatives, digital media, and PR efforts.

- Spearheaded and developed of two organizational brand enhancements with cultural impacts. 

- Led team to create award-winning campaigns with community-minded results. 

- Initiated digital marketing processes increasing SEO and SEM results. 

- Created internal communication processes ensuring staff commitment to marketing campaigns and access to asset resources. ​

Managed all aspects of Warren Federal Credit Union's communications departments - Information Technology, Marketing/Business Development, Product Development, and Training. Led multi-level team responsible for data processing & back office operations, delivery channels, programs and services. Introduced Project Management Process (PMP) disciplines and philosophies in conjunction with strategic planning. Championed a variety of initiatives which required collaboration and teamwork across multiple lines of external business and internal departments that resulted in increased revenue or reduced operating expenses.

- Led the credit union through a core conversion selection process. Created a team to create communications to staff and membership. 

- Spearheaded the conversion of the credit union loan origination system. 

- Recommended and implemented new core and online product lines to the credit union. 

- Managed and revamped the credit union website improving functionality and member experience. 

- Enhanced IT infrastructure by leading a team to implement virtualization improved network infrastructure and VOIP Phone system upgrades.