Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000
Cell:
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Executive Profile
A motivated leader with a proven ability to develop business visions and opportunities into results through effective leadership, communication and collaboration. Dedicated to maintaining a positive long-standing reputation base on high-quality service and uncompromising ethics.
Skill Highlights
Business Development
System Administration
Project Management
Leadership/communication skills
Product Development
Budgeting expertise
Client account management
New product delivery
Employee relations
Change Management
Strategic/Tactical Planning
Vendor Partnerships
Hardware/Network Competent
Branding
Self-motivated
Market research and analysis
Customer-oriented
Regulatory Compliance
Professional Experience
Business Development Director, 09/2015 to 01/2017 American Heart Association – Charleston, WV,
Led a team of talented Business Development professionals to create relationships with partner businesses and all other groups or areas listed in the Credit Union’s Field of Membership (FOM) to increase member penetration. Educated groups on the benefits of credit union membership, marketing promotions, and financial products and services through presentations and discussion. Provided Financial Literacy training seminars, organized business meet-ups and networking opportunities.
- Managed growth into new markets through partnerships and expansion of branch network.
- Coached staff to increase presence in three markets within the Front Range (CO/WY).
- Defined growth metrics in tandem with Credit Unions strategic initiatives. Created tracking resources to monitor growth and sales pipeline.
- Consulted with marketing to create campaign deliverables to reach defined goals and ROI.
VP of Marketing, 2013 to 09/2015 Audicus – Colorado Springs, CO,
Developed and implemented marketing plans to build brand awareness and differentiate core products and services across print and digital channels. Created innovative, data-driven campaigns, events, product positioning decisions as well as measuring the performance and ROI of those efforts. Responsible for directing the workflow, project accountability, and prioritization of all marketing communications through effective management and mentoring of several direct reports. Led merger-related communications, manage brand initiatives, digital media, and PR efforts.
- Spearheaded and developed of two organizational brand enhancements with cultural impacts.
- Led team to create award-winning campaigns with community-minded results.
- Initiated digital marketing processes increasing SEO and SEM results.
- Created internal communication processes ensuring staff commitment to marketing campaigns and access to asset resources.
Chief Communication Officer, 11/2006 to 11/2012 Critical Path Institute (C-Path) – Tucson, AZ,
Managed all aspects of Warren Federal Credit Union's communications departments - Information Technology, Marketing/Business Development, Product Development, and Training. Led multi-level team responsible for data processing & back office operations, delivery channels, programs and services. Introduced Project Management Process (PMP) disciplines and philosophies in conjunction with strategic planning. Championed a variety of initiatives which required collaboration and teamwork across multiple lines of external business and internal departments that resulted in increased revenue or reduced operating expenses.
- Led the credit union through a core conversion selection process. Created a team to create communications to staff and membership.
- Spearheaded the conversion of the credit union loan origination system.
- Recommended and implemented new core and online product lines to the credit union.
- Managed and revamped the credit union website improving functionality and member experience.
- Enhanced IT infrastructure by leading a team to implement virtualization improved network infrastructure and VOIP Phone system upgrades.
IT Manager, 05/2000 to 11/2006 Warren Federal Credit Union – City, STATE, Accountable for the technological direction of the organization. Provided vision and leadership while developing and implementing information technology initiatives that align with the strategic goals and objectives of the Credit Union. Directed IT operations from development and programs to infrastructure and help desk and led IT as a service driven organization. Allocated resources to the highest priority objectives, while maintaining a high level of reliability. Led the creation, communication, and execution of a strategy for delivering value-added information solutions and support for all internal and external customers.
Education
: , Expected in CUNA Management School - Fort Worth, TX GPA: Graduated with Honors
Bachelor of Science: Business Administration, Expected in University of Phoenix - Phoenix, AZ GPA:
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Professional Organizations and Affiliati
Southwest Cuna Management School - Marketing Chair (2014-16)
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