Experienced fashion professional with a diverse background who is able to contribute in both a creative and analytical manner with expertise in driving business through innovative training methods, unique event management and cross functional partnership. Excellent public speaker who inspires and motivates while educating colleagues at all levels of the organization.
Coaching and Mentoring
Bachelor of Arts: Political Science and Rhetoric, University of California, Berkeley - Berkeley, CA
Business Consultant, 10/2013 to Current Felicia Marie Geller – New York, NY
work with retailers to realize a brand's potential.
oversee all aspects of a brand's development including the supervision of all licensing partners.
develop product for specific retail opportunities.
help to realize a brand's vision through the development of on-brand presentations and the delivery of a coherent brand message.
develop and implement materials to elevate the perception of a brand and empower employees to better serve the needs of their internal and external clients.
act as a market editor and stylist for publications in the tri-state area.
style and produce runway shows for corporate clients.
plan and execute all aspects of the pop up shop experience from product development to event management.
oversee all aspects of marketing from social media to look book shoots and public relations efforts.
House of Harlow 1960
The Scout Guide
North Jersey Media Group
The Fitz Effect
Global Manager of Training and Styling/Brand Manager, 02/2007 to 09/2013 Tory Burch – New York City, NY
Develop compelling content to drive key metrics which resulted in a 7-10% increase in RTW penetration across 50+ stores.
Build and facilitate training materials to develop brand ambassadors and ensure a consistent branded experience across all points of distribution.
Initiate and execute events in retail and wholesale stores that promote sales resulting in double digit increases to plan.
Serve on cross functional committees to ensure alignment between RTW, Footwear and Accessories.
Spearhead new technologies and innovative programs that saw a 10% increase in overall customer satisfaction.
Educate managers and associates in Tory Burch's wholesale accounts, as well as domestic and international retail stores, regarding company history, seasonal product and wardrobe styling.Design and implement visual merchandising processes to support the overall brand vision and sales goals in our wholesale partners for RTW, footwear, handbags and soft accessories.Identify and develop associates in the wholesale environment regarding brand standards, the company vision and unique culture.Work with management teams internally and externally to meet seasonal sales plans at Bloomingdales, Neiman Marcus, Nordstrom, Saks Fifth Avenue and Holt Refrew.Drive sales for all families of business in the largest territory in the country, responsible for 1/2 of domestic wholesale volume.Support brand launches in new markets with educational tools, visual training and event management.Work with design and merchandising to evolve the collection in response to the needs of the marketplace.Manage and mentor brand coordinators in New York City and the Tri-State area.
Launch the brand in over 40 stores domestically as well as Canada and South America in addition to educating team members remotely in Europe and Asia.
Execute on-site training for new and existing stores with a focus on developing trusted style advisors.
Manage field team members on both the wholesale and retail field team.
Launch an educational initiative that focused on building associates styling acumen and elevating their selling skills.
Lead weekly touchbases with General Managers and bi-monthly touchbases with Brand Ambassadors to share best practices and coach for success.
Senior Vice President, 11/1998 to 02/2004 Shoshanna – New York City, NY
Launch dress collection in the United States, Europe and Japan.
Oversee the growth of the company to include a full sportswear collection, as well as the addition of swimwear.
Merchandise, sell, promote and oversee production.
Schedule, plan and attend all personal appearances and coordinate press opportunities.
Work with print, television and web press to promote the brand.
Negotiate sales programs with major department stores.
Oversee all arrangements with company's Japanese distributor.
Produce collateral materials, place editorial and introduce collection to merchants and press.