Associate Marketing Manager Resume Example
Skilled marketing professional focused on exceeding revenue goals, driving high-volume new user acquisition and growing brand awareness. Versed in all aspects of marketing campaigns from concept development to execution and launch.
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- Successfully created and executed annual global marketing strategies and plans that produced an increase in sales for assigned product categories Skillfully executed marketing campaigns by constructing creative briefs, managing time lines and vendors, obtaining necessary approvals on all ads or copy going to print.
- Effectively launched numerous products in collaboration with engineering, manufacturing, logistics and global sales departments generating immediate sales upon product availability to ship Cleverly designed various marketing materials by working with an in-house and external agency to develop marketing vehicles: PowerPoint presentations, case studies, product brochures, product manuals, packaging, print advertisements, posters, direct mail pieces, photo shoots, video shoots and industry articles Efficiently trafficked all domestic and international print advertisements, with 22 food service and hotel industry publications worldwide Resourcefully partnered with cross-functional teams to evaluate and track programs and projects for success including response rates, sales increase, and increased web traffic Coordinated with the digital marketing manager to improve product page optimization, create keyword ads for Google AdWords and Facebook, followed-up on all social media inquiries, and inbound customer service calls and emails.
Coordinated pre-show and post-show activities at trade shows.
Established production schedules and communicated project status to stakeholders.
Coordinated quarterly Marketing Segment Strategy meetings and annual segment trade shows.
Presented on current promotions to the public at events and tradeshows.
Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness.
Designed and created marketing collateral for sales meetings, trade shows and company executives.
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Planned and managed budgets in excess of $200,000.
Developed 3-5 marketing strategies and integrated marketing campaigns each year.
Collaborated with the digital marketing manager and sales directors to promote products and services.
Worked effectively in a heavily cross-functional, fast paced environment.
Developed innovative product solutions grounded in clear understanding of customer needs.
- Managed all aspects of marketing for more than 30 accounts including: VMware, EMC, Business Objects, CA, Intel, Western Digital, Hitachi, Seagate, Promise, AOpen, Samsung & ASUS Generated over $600,000 in pure marketing revenue and about $100,000 in incremental revenue in a single year Developed and successfully executed multiple comprehensive vendor marketing campaigns focused on strategic solutions and target markets including in-house sales representatives, resellers and end users Met revenue goals consistently: annual revenue of $800K-$1.2M with profit margins above 50% Coached other associates on ways to develop effective strategic solutions for clients, and assisted with establishing professional development plans Received multiple company and industry awards: 2010 Intel Marketing Distribution Award (first time ever awarded to Ingram Micro) Several Quarterly Vendor Management Awards and one Components Division Award.
- Identified, developed and presented marketing strategies based on knowledge of the vendors' objectives and market trends.
- Planned and managed budgets in excess of $1.2 million.
- Developed marketing strategies and campaigns each quarter for multiple vendors.
- Analyzed performance of all marketing programs to identify the best opportunities for optimization.
- Prepared detailed marketing forecasts on a quarterly basis.
- Worked effectively in a heavily cross-functional, fast paced environment.
- Developed innovative product solutions grounded in clear understanding of customer needs.
- Indirectly managed, mentored and developed an associate marketing manager for over 5 years.
- Increased revenue by over 500,000 with over 50% pure profit through successful negotiations of participation in various marketing activities.
- Partnered with internal stakeholders to define marketing presentation requirements to meet department goals.
- Managed a portfolio of [Number] accounts, which generated $[Amount] in revenue per [Time period].
- Up-sold add-on services to existing customers, generating incremental revenue of $[Amount] per [Time period].
- Wrote, proofed and edited sales proposals and correspondence.
- Surpassed annual quota by [Number]%.
- Delivered exceptional account service to strengthen customer loyalty.
- Gathered all relevant materials for bid processes for additional marketing funding.
- Worked with over 50 alumni associations, professional associations and employer groups to identify and develop marketing opportunities to increase sales of auto and homeowners insurance products.
- Managed all aspects of trade shows, promotional events, sponsorships and ad placements.
- Received the "Product Innovation" award for 2004.
- Created monthly and quarterly reports and presentations on increased marketing opportunities including on-site event opportunities established for sales representatives.
- Acted as a liaison between outside sales representatives and over 30 accounts.
- Contacted new and existing customers to negotiate funding in exchange for communication to their alumni, members and employees to increase insurance policy sales.
Latin American Student Organization at Northeastern University - Vice President
President's Leadership Institute at Northeastern University - Graduate
Student Government Association at Northeastern University - Senator
Latinas Promoviendo Comunidad/ Lambda Pi Chi Sorority, Inc. - Member
3.4 GPA
Coursework in Business Administration, Management, International Business, Finance, Accounting, Marketing and Statistics
Advanced in Spanish
Conversational in French
Strong product/vendor/account management, customer service, negotiation and public speaking skills.
Experienced in print and digital marketing and advertising vehicles, MS Outlook, MS Word, MS PowerPoint, MS Excel.
Knowledgeable in direct mail, digital media marketing including Twitter, Facebook, Instagram, MS Access, MS Photo Shop, Lotus Notes, Lotus Word Pro, Lotus Freelance Graphics, Brio Query, Hyperion, RAISH, ACT, ExactTarget, SharePoint and Google Analytics.
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Resume Overview
School Attended
- Northeastern University
Job Titles Held:
- Associate Marketing Manager
- Marketing Manager II
- Account Relations Associate
Degrees
- Bachelor of Business Administration : Marketing and International Business Sept. 2001
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