Skilled marketing professional focused on exceeding revenue goals, driving high-volume new user acquisition and growing brand awareness. Versed in all aspects of marketing campaigns from concept development to execution and launch.
Coordinated pre-show and post-show activities at trade shows.
Established production schedules and communicated project status to stakeholders.
Coordinated quarterly Marketing Segment Strategy meetings and annual segment trade shows.
Presented on current promotions to the public at events and tradeshows.
Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness.
Designed and created marketing collateral for sales meetings, trade shows and company executives.
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Planned and managed budgets in excess of $200,000.
Developed 3-5 marketing strategies and integrated marketing campaigns each year.
Collaborated with the digital marketing manager and sales directors to promote products and services.
Worked effectively in a heavily cross-functional, fast paced environment.
Developed innovative product solutions grounded in clear understanding of customer needs.
Latin American Student Organization at Northeastern University - Vice President
President's Leadership Institute at Northeastern University - Graduate
Student Government Association at Northeastern University - Senator
Latinas Promoviendo Comunidad/ Lambda Pi Chi Sorority, Inc. - Member
Coursework in Business Administration, Management, International Business, Finance, Accounting, Marketing and Statistics
Advanced in Spanish
Conversational in French
Strong product/vendor/account management, customer service, negotiation and public speaking skills.
Experienced in print and digital marketing and advertising vehicles, MS Outlook, MS Word, MS PowerPoint, MS Excel.
Knowledgeable in direct mail, digital media marketing including Twitter, Facebook, Instagram, MS Access, MS Photo Shop, Lotus Notes, Lotus Word Pro, Lotus Freelance Graphics, Brio Query, Hyperion, RAISH, ACT, ExactTarget, SharePoint and Google Analytics.
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