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Career Focus
Seasoned sales professional with over 20 years experience representing a wide variety of product and service oriented companies across the USA.
Proven track record of success, having successfully launched several new lines for various gift and home-decor manufacturers.
Dedicated sales manager with a background leading teams as large as 195 (across the USA & Canada), and overseeing the successes of 7 startup manufacturers.
Proven success in service-related regionally accredited private college, having exceeded enrollment goals by 100% within the first two years, and by as much as 255% for the second year for a tutoring company servicing grades K - 12.
Summary of Skills
Microsoft Office Suite, MacIntosh Programs & Applications, Photoshop, Adobe, Outlook, Power Point, Typing 70 wpm
Accomplishments
Sales and Marketing
Grew business from $350K to $2MM within the first two years, for start-up confectionery company, Twinkle Candy.
Developed successful sales and marketing plan to include exposure at national and international gift and confectionery trade shows, resulting in 110% growth of customer base.
Organizational Development
Was instrumental in assessing product lines and building the brand, resulting in 300% increase in successful SKUs.
Professional Experience
08/2011 to 07/2015Assistant Director of AdmissionsGwynedd-Mercy College | Gwynedd Valley, PA,
Intense position within a high-volume, sales-oriented environment included hours of cold calling, outreach and follow-up. Was responsible for selling a private college education to would-be students and/or their parents. Position entailed interviewing and recruiting qualified applicants for admission to the college, explaining in detail, the various programs offered and student expectations, while maintaining the highest level of professionalism. Utilized calling lists and incoming inquiries to promptly contact, qualify, interview and ultimately enroll students -- all while maintaining accordance with state and federal accreditation and company policies and regulations.
Attained 200% of set goals within the first 2 years.Managed the entire enrollment process for incoming students utilizing approved recruitment policies & formats.
Held the role of Ambassador for the Media Arts programs, which entails assisting fellow Assistant Directors of Admissions with program knowledge, industry updates and training. Was responsible for planning and executing Media Arts,Animation,Visual Media & Graphics, Graphic Design and Advertising presentations during Open House and other campus events.
Responsible for recruiting qualified domestic and international college applicants for admission to the college, explaining in detail, the various programs offered and student expectations, while maintaining the highest level of professionalism. Assured that all international students completed necessary documentation and requirements during application process. Schedule and conduct interviews, pursue qualified candidates for enrollment, and determine appropriateness of candidates for admission based upon career goal compatibility. Consistently conduct follow-up meetings, monthly at minimum, with all applicants to ensure successful matriculation.
Utilize calling lists and incoming inquiries to promptly contact, qualify, interview and ultimately enroll students -- all while maintaining accordance with state and federal accreditation and company policies and regulations. Visited high school events and presentations, to gain knowledge of recruiting procedures and practices. Secure new inquiries by directly asking phone and in-person contacts about referrals of others to contact that may be interested in programs offered.
Manage the entire enrollment process for incoming students utilizing approved recruitment policies & formats. Accurately and completely explain educational programs, expected outcomes, students services, and financial consideration to students, parents, and educators. Daily duties involve a high quantity of phone calls in order to maintain active communication with prospective and current students, as well as with personally developed referrals.
Currently hold the role of Ambassador for the Game Art & Design program, which entails assisting fellow Assistant Directors of Admissions with program knowledge, industry updates and training. Am responsible for planning and executing Game Art & Design, Media Arts & Animation, Visual & Game Programming and Visual Effects & Motion Graphics presentations during Open House and other campus events.
Assist other personnel (financial aid officers, academics, housing, etc.) with any information needed in order to assure complete enrollment success for incoming, current and returning students.
2009 to 07/2011Center DirectorConcentra | Milwaukee, WI,
Utilized my talents to manage day-to-day operations of a tutoring center, including responsibility over P&L controls, hiring staff, and optimizing the sales process, the curriculum delivery, and the marketing activities to the surrounding community.
High customer service related position required constant interaction with a wide variety of clients. Responsible for directing the sales process of new, past and potential enrollments, including handling initial inquiries, consultations and client conferences. Attention to detail and diligent follow-up was pertinent. Monitored and tracked Center performance, revenues, expenses and fee collection to meet monthly earned, cash and labor budgets. Responsible for overall operations and marketing goals, generating new business, retaining existing business, and hiring & training full and part-time staff. Established and maintained collaborative relationships with educators, administrators and other relevant organizations.
05/2004 to 10/2008Center DirectorConcentra | Bakersfield, CA,
Achieved 255% growth in NCLB enrollment the 2nd year. Accomplished 155% increase in student enrollment the 2nd year. Won the City of Placentia Success In Education award in 2005.
Was in charge of overseeing complete start-up of brand new learning center. Start-up responsibilities included ordering over 1800 pieces of curriculum, studying curriculum contents, grade equivalent levels, and functions, and implementing into student individualized programs. Duties required conducting and scoring student diagnostic tests to create individualized learning programs.
Monthly follow-up and re-programming of student binders was necessary to assure curriculum used was at appropriate grade levels at all times.
Responsible for meeting revenue, operations and marketing goals at the Center through marketing, generating new business, retaining existing business and managing and developing & training full and part-time staff. Conducted monthly staff & teacher meetings to discuss goals and action plans.
Managed financials: cash flow, payments, deposits, returned checks, etc. Conducted parent conferences to assure minimal student drops, keeping parents updated on student progress. Conducted teacher conferences, informing them of student performance at the Center as well as obtaining information pertinent to individual learning processes.
Conducted sales inquiries, resulting in a 95% success rate for inquiries to sign ups. Monitored, programmed and reprogrammed student instructional programs. Tutored regular program K-12 students in Language Arts, Literature, History and SAT Prep (Language Arts & Critical Reading & Writing). Oversaw tutoring sessions for state-funded No Child Left Behind (NCLB) students in the Center. Completely managed entire NCLB program and monitored hours and testing for over 200 NCLB students enrolled in the Center, billing the Placentia Yorba Linda Unified School District monthly for all hours accrued.
01/2000 to 02/2004Owner - Sales ManagerSales Force One | City, STATE,
Achieved 110% sales increase the 1st year -- Twinkle Candy, Inc. Opened key accounts personally and/or by assisting national & international rep groups: Target Corp., Hallmark Corporate, Toys 'R Us, Borders, Inc., Cracker Barrel, Carlton Cards (Canada), Coach House Gifts, Blockbuster Video, Bed Bath & Beyond, Harrod's (London), and Long's Drug Stores.
Acted as a consultant, managing national and international sales for several manufacturers.
Opened and maintained successful rapport with key accounts. Identified new market avenues, resulting in successful market expansion.
Created layout and design for client brochures and catalogs, including text and price sheet outlines. Also involved with designing websites. Brainstormed with clients, designing new product lines and sourcing artists and graphic designers when necessary.
Coordinated, planned and supervised warehouse when shipping large orders and trade show samples. Coordinated rep and key account mail-outs of new samples and catalogs every quarter. Studied competitors and assisted with product comparisons and pricing structures.
Responsible for complete start-up of this small but successful confectionery-gift company. Placed and managed over 175 sales reps across the USA and Europe, providing training, coaching and mentoring.
Aggressively pursued and opened accounts in diverse industries, including toy, party, fundraising, Christian markets, and supermarkets. Also attended trade shows in a variety of different industries, to expand major key account base.
In charge of writing all marketing materials, including press releases and trade advertisements. Coordinated product launches, designating time frames to release various product categories. In charge of product development, researching latest trends to develop attractive product for a wide demographic range. Designed merchandising and displays, catalogs and array of candy and gift product.
Forecasted sales for both seasonal and everyday categories. Participated in pricing structures for a variety of product categories. Created internal policies and inter-office forms, increasing efficiency of office procedures. Attended major account seminars.
Education
Expected in 1986Bachelor of Arts | Journalism / MediaCalifornia State University Long Beach, Long Beach, CAGPA:
Minor: English
Professional Affiliations
Entertainment Coordinator / Stage Manager: Asian / Pacific Islander Organization, Newport Beach CA
Certifications
EDUC AT ION
CALIFORNIAS TAT EUNIVERSITYLONGBEACH B.A. DEGREE 1986 -- MAJOR: JOURNALISM / MINOR: ENGLISH
Skills
Adobe, Photoshop, Microsoft Office Suite, office, Outlook, Power Point
Coaching & Training, Presentations & Product Development
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