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Area Leader, Field Marketing Resume Example

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AREA LEADER, FIELD MARKETING
Summary

Talented Marketing Leader proficient at collaborating with multiple stakeholders to determine audience interest and develop strategic go-to-market communication plans that align with the company's business priorities and initiatives.

Highlights
  • Marketing Strategy
  • Advertising
  • Event Management
  • Public Relations
  • Digital Marketing
  • Leadership
  • Communications
  • Strategic Planning
Accomplishments
  • Sold in additional advertising spend for 2015 in three franchise markets, above and beyond their required national spend.
  • Increased annual sales by 3.5% through strategic local marketing campaigns to exceed 2015 sales goals.
  • Successful in leading and working on a national cross-functional team to successfully launch a local activation plan to support national advertising.
  • Specialize in identifying new or tried and true marketing opportunities to achieve marketing objectives with a proven track record in local store marketing and collaboration with franchisees.
Experience
DOMINO'S PIZZA, INCAnn Arbor, MichiganArea Leader, Field Marketing04/2012 to Current
  • Manage, plan, development, lead and implement the overall strategic marketing process, local marketing strategies, communications, and public relations activities for the Baltimore, Washington, Harrisburg and Salisbury markets.
  • Analyze market position, competitive threats and market trends to educate franchisees by creating local strategies to achieve sales and profit objectives.
  • Oversee annual budget planning process to ensure adequate funding for each markets annual plan.
  • Develop a consumer marketing strategy to create locally relevant brand initiatives and consumer engagement.
  • Lead the execution of the national brand strategy.
  • Ensure full utilization of field and brand cross-functional teams.
  • Evaluate price to make market pricing recommendations.
  • Champion brand in all areas.
  • Lead and manage franchisees.
DUNKIN' BRANDS, INCCanton, MassachusettsField Marketing Manager04/2007 to 04/2012
  • Managed franchisee, agency and vendor relationships.
  • Responsible for creating and implementing strategic marketing plans for eight markets in Virginia and North Carolina.
  • Implemented plans for all advertising and public relations.
  • Set schedule and monitored workflow to keep campaigns on time and in budget.
  • Administered coaching and counseling to franchisees on local store marketing and regional marketing programs.
  • Created local marketing playbook tool and marketing materials to assist franchisees with marketing support.
  • Developed and administered marketing and sales training to franchisees and corporate teams of operations, development and construction.
  • Worked closely with all cross-functional team members (field and brand) to meet the needs of each market.
BUSINESS VOLUNTEERS UNLIMITED MARYLAND (BVU)Baltimore, MarylandDirector of Business Relations07/2006 to 03/2007
  • Enhanced the reputation of businesses by helping them connect with nonprofit organizations.
  • Facilitated relationships with member businesses by creating volunteer programs using volunteer committees, establishing charitable giving guidelines, boosting morale and retention with team building volunteer events, and promoting leadership skills by matching and placing business candidates onto nonprofit boards.
  • Marketed BVU through promotion of trainings and events, promoting volunteer needs, assisting with public relations, developing presentation and consulting materials, creating collateral and networking events.
STRUEVER BROS. ECCLES & ROUSE, INC (SBER)Baltimore, MarylandRegional Marketing Manager11/2004 to 07/2006
  • Responsible for overseeing the development, execution and management of full-scale marketing and communications activities for a number of SBER projects throughout the mid-Atlantic region--Maryland, Delaware and Pennsylvania.
  • This included directing all resources in marketing each property, establishing and updating project web sites, creating advertising campaigns and collateral materials, overseeing special events production, managing broker and tenant relations, managing sales events, creating sales centers, and overseeing relations activities.
1ST MARINER BANKBaltimore, MarylandMarketing Director03/1998 to 11/2004
  • Managed the marketing department staff, media relations and agencies.
  • Provided leadership for the management of the annual marketing and advertising budget.
  • Facilitated and oversaw the bank's advertising, public relations, event planning and promotions.
  • Coordinated charitable programs by providing donations and volunteers.
  • Promoted products and services through branch merchandise and point of purchase.
  • Designed and maintained the website and monitored for quality.
  • Represented the bank in a positive manner at charity events and networking exchanges.
  • Produced radio and television commercials to maintain the bank image.
  • Spoke to media as a representative of the bank.
Education
Associate of Arts:Business/LegalMay 1993VILLA JULIE COLLEGE, Stevenson, Maryland
Bachelor of Science:Business ManagementJune 2005UNIVERSITY OF PHOENIX, Timonium, Maryland
Affiliations

2004 - Present THE TYANNA FOUNDATION - Board Member

2010 - Present CASA - Board Member

2002 - Present MARKETING DIRECTORS' SUPPORT GROUP

Member

2000 - 2012 KOFFEE TALK - Marketing Networking Group - Member

1998 - 2012 SPECIAL OLYMPICS MARYLAND

Polar Bear Plunge Committee Member

Plunger 1998 - 2010

Super Plunger 2010-2012

2005 - Present FELL'S POINT PRESERVATION SOCIETY

FELL'S POINT FESTIVAL - Committee

2000 - 2004 MAC's MIRACLE FUND - Board Member

Special Events Co-Chair

1999 - 2003 AMERICAN CANCER SOCIETY - Relay for Life

Committee Member and Team Captain

2000 - 2003 BALTIMORE POLICE ATHLETIC LEAGUE

Holiday Party Coordinator and Volunteer

2001-2002 SUITED TO SUCCEED - Special Event Committee Chair

2003-2008 LEUKEMIA AND LYMPHOMA SOCIETY

2003 Woman of the Year Winner

2004 - 2008 Man & Woman of the Year Committee

2005 JAMES W. ROUSE COMMUNITY SERVICE DAY

Community Co-Chair - Baltimore Freedom Academy

2002 - 2007 ITALIAN AMERICAN CHARITIES - Volunteer

Skills

advertising, agency relations, brand strategy, budget planning, coaching, competitive, consulting, counseling, creative, directing, event planning, special events, team building, leadership, managing, communications, media relations, networking, pricing, promotion, public relations, strategic marketing, training, web sites

Personal Interests

Volunteering, Reading, Playing Sports

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Resume Overview

Companies Worked For:

  • DOMINO'S PIZZA, INC
  • DUNKIN' BRANDS, INC
  • BUSINESS VOLUNTEERS UNLIMITED MARYLAND (BVU)
  • STRUEVER BROS. ECCLES & ROUSE, INC (SBER)
  • 1ST MARINER BANK

School Attended

  • VILLA JULIE COLLEGE
  • UNIVERSITY OF PHOENIX

Job Titles Held:

  • Area Leader, Field Marketing
  • Field Marketing Manager
  • Director of Business Relations
  • Regional Marketing Manager
  • Marketing Director

Degrees

  • Associate of Arts : Business/Legal May 1993
    Bachelor of Science : Business Management June 2005

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