Walkthrough, Comparative Usability Testing, User Experience, User Experience Design, Prototyping, Axure
RP Pro, Task Flow, User Personas PC and MAC; Proficient with Microsoft Office, Photoshop, and HTML.
Architect July 2015 to CurrentMotorola Solutions - Chicago, IL
Lead the design and development effort for a unified customer experience across Motorola internal applications in an agile environment.
Collaborate with business analysts, developers, and business teams to create customer friendly, elegant, and intuitive experiences for enterprise applications.
Lead department-wide UX learning sessions.
Accomplishments Redesigned an application for Channel Partners to see their performance for web, and also created a tablet/ mobile application for them to utilize on the go.
Programming Manager August 2011 to CurrentAsia TV USA Ltd - New York, NY
Manage professional staff of producers and technicians to achieve category leading ratings.
Strategically schedule programming and stunts utilizing research and ratings on 12 South Asian Networks including North America's #1 South Asian Network, Zee TV.
Effectively articulate brand strategy and ensure that programming is on-brand.
Work with Marketing to effectively communicate brand positioning and create marketing plans Ensure that proposals meet Ad-Sales, ratings, and finance criteria.
Oversee the development and implementation of new shows and business plans on the first ever South Asian American Youth Network, Zing.
Administer budget, handle creative content, and create cost-effective programming stunts.
Manage assets through a self-developed inventory management system.
Publicity Manager November 2010 to August 2011Komposit Entertainment - New York, NY
Pitched interviews and story ideas to media outlets; held press conferences; and oversaw campaign creation, distribution, and tracking.
Conceptualized and produced original publicity campaigns featuring A-List celebrities including Freida Pinto, Jay Sean, Aasif Mandvi of The Daily Show and Janina Gavankar of True Blood fame.
Supervised a team of three to develop and execute public relations and marketing campaigns through print, television, radio, and online media outlets.
Marketing Coordinator May 2010 to November 2010Asia TV USA Ltd - New York, NY
Implemented a 6 month Social Media plan which established Zee TV's twitter handle, increased Facebook fans and likes, revamped Zee TV's website, and launched the Zee Backstage newsletter.
Successfully doubled the number of fans of Zee TV on the Zee TV Facebook page to 2000, increased traffic to their website to over 10,000 unique pageviews a month and launched a premiere newsletter to 60,000+ people.
Conceptualized, launched, and promoted an online singing contest called "Sa Re Ga Ma Pa" to increase viewership of the television show it stemmed from, while also raising website and social media traffic.
Master's : Human-Computer Interaction, 2016DePaul University - Chicago, ILHuman-Computer Interaction
Bachelor's : South Asian Studies, 2010Rutgers University - New Brunswick, NJSouth Asian Studies
Willing to relocate to:
http://linkedin.com/in/maulisha http://mauliisha.com GROUPS Pi Sigma Epsilon 2015 to Present HerCDM September 2014 to Present.