Tech-savvy communications professional versed in a range of communications strategies and technologies. Areas of expertise include web and print content.
Excellent written and verbal communication
Microsoft Office Suite
Dedicated team player
Alumni Relations Coordinator09/2012 － CurrentLife UniversityMarietta, GA
Coordinates regional event execution for over 40 yearly events.
Fosters effective alumni cultivation through written communication and personal contact with constituent groups.
Conducts market research for social media and changes strategies to reflect the changing marketing strategies.
Assists in overseeing alumni database and coordinates with database manager to insure data integrity.
Designs, maintains and updates university advancement website to optimize departmental outreach to alumni base.
Creates content for quarterly alumni magazine, monthly e-newsletter, various email blasts and social media postings.
Contributes to the development of campaign strategy documentation by incorporating tactical ideas and working with various departments on the development, production and distribution of corresponding marketing materials.
Analyzes alumni engagement using social media, Google Analytics and marketing data to generate reports and provide recommendations to senior management and team members.
Oversees and maintains the reconciliation of a $170,000 departmental budget.
Manages departmental interns and work study positions to ensure goals are met while providing a mentorship experience.
Intern01/2012 － 05/2012Camp Twin LakesAtlanta, GA
Executed logistics for seven annual fundraising events including designing displays and promotional materials, training volunteers, participating in grass roots marketing and developing on-site event management.
Proactively secured 167 donations valued at $60,000 for annual silent auction.
Drafted acknowledgement letters to 167 donors and sponsors.
Maintained fundraising documents to improve grass roots marketing efforts.
2012Bachelor of Arts:Georgia College & State UniversityMilledgeville, GAMass Communication: Public Relations
Associations and Memberships
Council for Advancement and Support of Education (CASE).
Cobb Young Professionals, an extension of The Cobb Chamber of Commerce.