advertising operations specialist resume example with 1+ years of experience
Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Summary
Focused advertising professional well-versed in balancing business, marketing and sales needs with high-quality advertising. Proficient in using Facebook, Tik Tok, Google and other online platforms to advertise, as well as capitalizing on traditional strategies to diversify approaches.
Skills
Adobe Creative Suite
HTML, WordPress, Wix, & Weebly
Search Engine Optimization
Campaign Management
Brand Storytelling
Data Collection
Google Analytics
Video Production
Tik Tok Production
Google AdWords
Adobe Character Animations
Market Research
Budget Allocation
Content Management Systems
Digital Marketing
Canva
Social Media Strategy
Paid Media
Stock Management
Conflict Resolution
Client Relationship Management
Product Marketing
Market Share Growth
Vendor Relations
Public and Media Relations
Brand Development
Persuasive Ad Writing
Consultative Sales Techniques
Friendly, Positive Attitude
Education and Training
UNIVERSITY OF TEXASAUSTIN, Expected in 06/2020 ā āBachelor of Science:Advertising - GPA:
Certifications
Certified Multi-Media Specialist
Experience
Ant Money - Advertising Operations Specialist Newport Beach, CA, 06/2022 - 01/2023
Applied environmentally-friendly techniques toward marketing digital products.
Created and implemented rules, contracts and gift card incentives for each immersion.
Communicated with new products department and account executives to update account information.
Maintained advertising calendar to keep projects on task and meet deadlines.
Trained and mentored newly hired employees to provide better grasp of job responsibilities and expectations.
Drove communication within high-performance, cross-functional organization to meet aggressive goals.
Increased product knowledge by staying up to date on product offerings, features and functionality.
Developed and implemented immersion tracker to meet and maintain standards.
Coordinated with department leads to identify and outline solutions to client-specified challenges.
Prioritized needs and delegated assignments to simultaneously handle multiple projects.
Report on competitor performance detailing price changes, sales events, new products and merchandising materials.
Built expert product knowledge by attending educational events, establishing personal networks, participating in professional events and by studying and applying products.
Tracked market conditions, trends and competitive product activities, launched strategic corporate brand marketing initiatives and drove promotional initiatives that boosted sales.
Launched targeted promotions to segments of customer database to optimize response and increase circulation.
Informed and coordinated marketing strategy and assets to align with product releases.
Planned and organized public relations and promotional events.
Measured and reported campaign metrics to devise improvement strategy.
Converted prospects by maintaining and managing sample inventory to aid sales pitch.
Increased profitability and revenue by generating $283,853 in sales.
Analyzed customer needs and interests and recommended specific company products and services to best meet unique customer needs.
Engaged casual shoppers using strategic and organized approaches to provide information about featured products and recommend merchandise, driving sales by 6800%.
Produced sales documents, finalized deals and filed records.
Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
Reset store displays for special events and seasonal merchandise changes.
Amentum - Advertising and Social Media Coordinator Nas Lemoore, CA, 06/2021 - 12/2021
Create and align all visual design and brand messaging elements to deliver consistency and unified branding for each account across all platforms
Solely managed the companyās social media accounts (16 total accounts), averaging a 589 -percent follower growth across all platforms
Led development of a social media campaign, which increased interaction on the companyās profiles by 268-percent against prior monthās posts
Cultivate a strong brand identity with corporate Instagram, Tik Tok, Facebook, and Linkedin accounts by interacting with the audience & responding to trending stories and comments while maintaining a consistent voice
Maintain positive morale by forging personal bonds with staff and identifying signs of impending burnout or ongoing frustration to avoid errors before they occur
Design and maintain companyās web sites on a customized WordPress theme, update the websites regularly with creative marketing content, and optimize corporate site to increase time-on-page by analyzing data reports on page performances
Create social media and website analytics reports highlighting the most important information from marketing research to present to our internal clients
Present marketing pitches to internal clients and receive feedback, provide explanations for decisions when required and incorporate requested changes
Measured ad effectiveness with real-time stat tracking and implemented modifications to boost results
Monitor advancements in social media and work with account executives to adopt new platforms
Plan and manage the budget of digital marketing campaigns, creating detailed reports of allocations to present to account executives
Engaged with and responded to online audience through relevant comments.
Developed content for blog posts, landing pages and social media platforms to further marketing endeavors.
Develop and implement SEO strategies including creating SEO optimized content, researching keywords, and search engine rankings
Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
MindEcology - Digital Media Intern City, STATE, 12/2019 - 05/2020
Developed pitches for clients with completed graphics, utilizing the Adobe Suite to arrange elements in an aesthetically pleasing manner, which draws focus to the most important images or copy
Developed Facebook campaign spanning three months, with the audience participating in a social media trend and engaging with our campaign
Created Facebook advertisements for numerous clients based on the brands' identity in order to build & strengthen their brand awareness, grow their digital footprint, and increase their overall reach
Delegated responsibilities to team members while clearly communicating what is expected of them to maintain synergy throughout the project
Established and fostered working relationships with new and existing clients through recreational business meetings to increase loyalty, maintain working relations, and strengthen their brand development
Proven ability to consistently meet deadlines
Filmed and edited footage for promotional videos
Coordinated with local venues to plan promotional events
Managed and create written posts for the agencies Facebook page
Managed, organized, and implemented key words for the agencyās social media accounts
Served as main point of contact for clients, answering questions and responding to messages.
Assisted with planning and execution of design and marketing campaigns.
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