Experienced marketing/admissions manager for a long term skilled nursing facility. Bringing in over 10 years of census building, developing new and maintaining current relationships. Versed in all aspects of marketing campaigns from concept development to execution and launch.
Implemented and evolved high-impact strategies to target new business opportunities and new markets. Managed both inbound and outbound marketing campaigns to generate new business and to support Coordinate monthly and quarterly marketing and community events, such as blood pressure clinics at local senior centers, very successful health fairs that included over 1,000 participants, hold several annual events at facility for new and existing referral sources. Managing weekly sales team meeting with core team members to drive sales and increase business.
Designed and created marketing collateral for sales meetings and trade shows. Both internal and external marketer for a 104 bed facility. Assisted with sales team members on census growth, and driving sales. Bed management, reviewing referrals, working with regional managers on annual events held within facility as well as out in community.
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