Innovative Ad Executive with proven ability to manage highly profitable campaigns through marketing, training, and partner relationships.
Ad Operations Manager01/2011 to 01/2013 Lucid Media – New York,
Worked with yield and account teams to successfully launch campaigns achieving maximum results.
Responsible for prelaunch set up which involves creative QA, trafficking, pixel creation, pixel testing and verification.
Troubleshoot third party creative tags according to ad specs.
Support all campaigns when technical issues arise apply consistent methods to resolve in a timely manner.
Manager, AdOps - Project Lead01/2010 to 01/2011 Everyday Health – New York,
Created streamlined processes reporting directly to VP of Sales to ensure ad server compliancy and worked with various departments to maximize revenue achieving positive results.
Advised Ad Operations team on best practices for trafficking assets, tracking and troubleshooting.
Liaised with Production, Sales, Marketing and Technology regarding planning and scheduling requirements for new initiatives.
Executive oversight of professional online, mobile and pre-roll campaigns to ensure timely and accurate implementation.
Team Leader/Account Manager01/2006 to 01/2010 Outsourced Ad Ops – New York,
Successful in delivering high quality ad management services to our clients while leading a team of five direct reports.
Consulted with clients on management of inventory, trafficking requests, reporting, optimizations and ad specifications.
Troubleshooted site and creative issues when they arose and addressed them in a timely fashion.
Managed migration from OAS to DFP reviewing implementation on staging and live to monitor for potential issues.
Client Service Specialist01/2005 Atlas – New York,
Management of display banners, rich media and search to increase revenue across emerging platforms for advertisers and agencies.
Accountable for providing daily client interaction by phone and email-based application support for technical issue resolution.
Mentored and coached new hires on management of software as well as met customer expectations.
Trained clients on Atlas interface.
Traffic Analyst01/2004 to 01/2005 CBS – New York,
Worked closely with Ad Operations and Executive sales team to lead various initiatives such as trafficking large scale campaigns, managing affiliates and managing our homegrown video solution specifically for the show "Survivor Live: The Internet Talk Show".
Implemented advertising campaigns for CBS, CBS News and UPN ensuring all campaigns were effectively maintained.
Maintained trafficking for banner advertising, logos, pre-roll, mid-roll and post-roll.
Presented availability forecasts based on RFP's from potential clients.
Bachelor of Arts: Business1993State University of New York
2000 Web Award for Standard of Excellence from the
Web Marketing Association for team effort in outstanding website development on
Efficiently led three different teams
Successfully managed campaigns and met technical standardization requirements
Increased traffic and revenue across multiple