Aug 22, 2018 - 03:42 AM
"To Whom It May Concern." If you're like most people, this is the greeting you use in your cover letter when you don't have the hiring manager's name, but could it be this very greeting that is hindering your job search? Possibly.
Unfortunately, there is no hard and fast rule regarding whom you should address a cover letter to if you don't have the hiring manager's name. Fortunately, The Muse has come up with some simple guidelines.
Ultimately, you want to be as specific as possible. If you have the hiring manager's name, use it. If you cannot find the hiring manager's name, don't sweat it—look up the name of the company executives instead. If you want to apply for a marketing role, address the cover letter to the head of the department. If you hope to earn a position in sales, address the sales director.
When all else fails—meaning, you've done your due diligence and cannot locate a single name—forego the formal salutation and use a specific job title. Something like "Dear Head of Marketing," or "To the Senior Data Analyst at 3M" might be all it takes to grab an employer's attention in a good way.