Edit this cover letterSales Representative Cover Letter Examples
Don't know what to put in your cover letter? Our sales representative cover letter examples and writing tips are here to help.
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TABLE OF CONTENTS
Free Sales Representative Cover Letter Example
We've created this free cover letter template with instructions on how to write each paragraph. Fill in the rest of the blanks to ensure proper letter formatting.
Your name
[City, State ZIP Code]
[Your Email Address]
[Your Phone Number]
[Today’s Date]
[Hiring Manager’s Name]
[Company Name]
[OPTIONAL: Department Name]
[Company Address]
[City, State ZIP Code]
Dear [Mr./Ms. Hiring Manager or Recruiter last name],
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
The body paragraph (s): should contain skills and qualifications related to the job, i.e., provide a narrative example of how your job-related skills were obtained/honed. Your goal here is to match the skills to the employer’s needs. Justify how your career experiences could fit into the position and the organization.
The end paragraph: is the closer that would signify a ‘call to action’ by reiterating an essential qualification for the position you possess and an appreciation for the employer’s consideration.
Closing statement: Thank the employer/recruiter for their time.
Sincerely,
— Your Full Name
If you want to make it more presentable, check out our professional cover letter templates, which include more than a dozen customizable job-appropriate designs.
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How to Write a Sales Representative Cover Letter
The easiest way to write a cover letter is to take it section by section. Every professional cover letter should include the sections highlighted in the cover letter sample.
Now that you've got an idea of the cover letter basics let's dive into the details of optimizing your letter to land a specific role.
STEP 1
Format your cover letter’s header correctly
A well-formatted header will helm your sales representative cover letter, showcasing essential details about the letter's date and recipient. Complete this section by including the date, the hiring manager's name and job title, the company's name and address and a formal greeting.
Strong cover letter header example:
Sophia Martinez
Seattle, WA 98101
example@example.com
(555) 555-5555
10/28/2023
Michael Thompson, Sales Director
BrightFuture Technologies
12345 Innovation Ave, Suite 300
San Francisco, CA 94105
Dear Mr. Thompson,
Weak cover letter header example:
Date: 02/30/2004
To whom it may concern,
Amanda Johnson
1234 Elm St, Apt 5678
Los Angelos, CA, 90210
Phone: (555) 123-4567
Email: amandaj@gmil.com
Microsoft Corporation
Attn: Mr. Jack Williamson
12345 Main Str.
Houston, TE, 77002
PRO TIP
Never address your letter's recipient with a generic salutation. If you can't find the recruiter's information, you can address your cover letter with “Dear Hiring Manager.“
STEP 2
Introduce yourself in the opening paragraph
The first paragraph of your cover letter should serve as an introduction to recruiters and explicitly state your interest in the position. Make a memorable impression by describing yourself with key skills or unique achievements that show you're the perfect candidate for the sales representative role.
Strong opening paragraph example:
As a sales associate with over five years of experience in the retail industry, I am eager to apply for the Sales Representative position at GreenTech Solutions. My expertise in customer relationship management has been instrumental, notably when I boosted sales by 30% within a year through strategic upselling and personalized service. I am motivated by the opportunity to drive similar growth at GreenTech Solutions.
Weak opening paragraph example:
Hey there, I'm reaching out because I think I'd be a great fit for the Sales Representative role at Acme Inc. I've got some experience and am ready to help the team succeed.
PRO TIP
It's a huge bonus to have a recommendation for the role from a current employee. Our referral cover letter opening paragraph article provides different examples of approaching this topic.
STEP 3
Share relevant achievements in the body paragraph
Use your sales representative cover letter's body paragraph to differentiate yourself from other job seekers by expanding on a specific achievement, providing insight into your career goals, or sharing a little bit about your work ethic and values.
Strong body paragraph example:
In my previous role as a sales representative, I successfully improved regional sales by 25% by implementing targeted marketing strategies and enhancing customer relationships. By leveraging analytical skills and effective communication, I addressed client needs promptly and negotiated favorable terms that boosted retention rates. My proficiency in problem-solving and adaptability to market changes will allow me to further grow your sales initiatives, driving revenue and expanding your market presence.
Weak body paragraph example:
I am seeking a sales representative role as I need this job to improve my career. Though I lack strong sales experience, I am eager to learn. I have seen sales tools before but have not used them much. I believe I could succeed in this role with guidance and am hopeful for an opportunity to prove myself.
STEP 4
Finish by encouraging next steps
Finally, include a closing paragraph summarizing your best professional attributes and a call to action for a future interview. Sign your letter with an appropriate sign-off phrase and your name.
Strong closing paragraph:
My proven track record in exceeding sales targets and fostering strong client relationships makes me a valuable asset for the Sales Representative position at Innovate Solutions. I am eager to bring my expertise to your team and drive significant growth. Thank you for considering my application. I am enthusiastic about the opportunity to discuss how my skills align with Innovate Solutions’ goals in a future interview.
Best regards,
Emily Carter
Weak closing paragraph:
Thank you for reviewing my application. I'm interested in the sales representative role at your company and hope I'll be a good fit. I'm eager to join a team like yours and learn more about the industry. If you think I could work well within your team, I hope to hear from you.
Best regards,
Emily Johnson
With these easy-to-follow steps, you'll be able to write a convincing sales representative cover letter all on your own. But, if you want to speed up the process, just type in your target job title, and our Cover Letter Builder will generate a personalized letter for you.
Top Skills to Include in Cover Letter Examples for Sales Representative
These are some of the most sought-after skills for sales representative roles. When describing your accomplishments, incorporate an equal mix of hard skills and soft skills into your letter.
- Persuasion
- Lead Generation
- Relationship Building
- CRM Proficiency
- Negotiation
- Product Knowledge
- Objection Handling
- Territory Management
- Sales Forecasting
- Customer Retention
- Market Research
- Presentation Skills
You'll be able to find more personalized skills and content suggestions for your cover letter in our Cover Letter Builder. Simply type in your target role and writing style, and the Cover Letter Builder will automatically generate a full page of content tailored to your unique specifications.
Similar Sales Representative Cover Letter Examples
Applying to multiple roles? Check out these cover letter examples for similar roles to a sales representative.
- Account Manager
- Sales Supervisor
- Inside Sales Representative
- Account Executive
- Business Development Manager
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