LiveCareer-Resume

ux researcher resume example with 16+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Summary

Organized and creative marketing and advertising professional with 15years experience in brand strategy, effective campaign management and social media management and optimization. Track record of delivering effective content from ideation to awareness through innovative strategy and targeted campaigns.

Skills
  • Social Media Marketing
  • Competitive Intelligence
  • Brand Development and Awareness
  • Customer Service
  • Market Research
  • Google Ads
  • Consumer Insight
  • Microsoft Office Suite
  • Team Building
  • Data Evaluation
  • Email Marketing
  • Conversion Strategy
  • Strategic Planning
  • Post Optimization
  • Search Engine Optimization (SEO)
  • Online Marketing and Advertising
  • Relationship Management
Education and Training
Coursera , Expected in 10/2022 Certification : Digital Marketing And E Commerce - GPA :
Advertising Practitioners of Nigeria (APCON) Nigeria, Expected in 09/2011 Marketing And Advertising Certification : Integrated Marketing Communications - GPA :
Bowen University Nigeria, Expected in 07/2009 Bachelor of Science : Mass Communications - GPA :
  • Integrated Marketing Communication
Experience
Capital One - UX Researcher
Vienna, VA, 01/2018 - Current
  • Manage Individual Social Media Channels for CEO of organizations, Actress, Musicians, Logistic Company, Real Estate etc
  • Utilized Twitter, YouTube, TikTok, Instagram and Facebook to promote products, services and contents.
  • Scheduling Social Media posts
  • Massive engagements on Social media platforms interacting with customers
  • Partner with Design, Product Management, Engineers, Studio Insights and Data Scientists to create a learning and testing plan
  • Manage a portfolio of multiple, fast moving projects at once
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Managing email and social media campaigns with CRM integrations
  • Developed and implemented strategic social media marketing plans.
  • Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
  • Evaluate users’ motivations and unmet needs to improve product adoption
  • Developed models based on physical, logical and data-driven models.
  • Leveraged expertise in user preferences and accessibility requirements to establish design specifications and optimize approaches.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Kargo - Advertising & Marketing Communications Manager
Chicago, IL, 08/2017 - Current
  • Create social media channels content and visuals using editing and graphic design tools
  • Develop and managed budgets for social media campaigns to meet client goals of 30% savings.
  • Spearhead strategic social media marketing plans that increased brand awareness, customer traffic and engagement by 50%.
  • Utilized Instagram, Twitter, Facebook and YouTube to promote our contents that increased the followers by 60%.
  • Create digital campaign strategies to increase brand awareness across multiple platforms.
  • Engaged with and responded to online audience through relevant comments.
  • Analyze market data to determine ways to reach target audience or intended segments.
  • Conduct thorough market research to obtain detailed understanding of consumer needs and trends.
  • Worked with management team to oversee and monitor marketing strategy.
  • Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
  • Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
  • Strengthened product branding initiatives and coordinated effective marketing campaigns.
  • Launched targeted promotions to segments of customer database to optimize response and increase circulation.
Starcom Media Perspectives - Senior Media Executive
City, STATE, 07/2007 - 02/2017
  • Tracked campaign performance and presented detailed results to clients.
  • Monitored and forecasted trends to analyze competition and improve campaign performance.
  • Consumer Insight Analysis
  • Distillation and analyzing of independent media tracking reports leading to billing & payment.
  • Reconciliation/Relationship Management with Media Partners.
  • Field Research into Brands & Competitive Market Insight / Analysis
  • Strategic buying of media space/airtime with optimal negotiation.
  • Preparing & deployment of media purchase orders to media partners and monitoring of campaigns to ensure effective compliance.
  • Clients Accounts I have managed includes MTN Nigeria, Coca Cola, Sprite, Star, Maltina, Gulder, Oral B, Gillett, Always, Pampers, Duracell, Leadway Asssurance, Dangote Noodles,
  • Researched and analyzed media data to identify trends and opportunities for clients.
  • Monitored campaign performance and developed initiatives to improve reach and engagement.
  • Monitored buying strategies and monitored and optimized effectiveness of campaigns.
  • Buying advertising space in magazines or newspapers and radio advertising time.
  • Monitored broadcasts to verify programs conform to station or network policies and regulations.
Gavima Press - Client Services Manager
City, STATE, 02/2005 - 12/2006
  • Delivered high level of service to clients in effort to build upon relationships for future.
  • Assessed monthly reports to review client activity and identify opportunities.
  • Handled client relationship management functions to promote enduring relationships with diverse clientele.
  • Updated clients on consistent basis regarding projects and answered questions quickly and with knowledgeable support.
  • Conducted research to determine top prospective clients and continually cultivated sales pipeline.

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Resume Overview

School Attended

  • Coursera
  • Advertising Practitioners of Nigeria (APCON)
  • Bowen University

Job Titles Held:

  • UX Researcher
  • Advertising & Marketing Communications Manager
  • Senior Media Executive
  • Client Services Manager

Degrees

  • Certification
  • Marketing And Advertising Certification
  • Bachelor of Science

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