Svp Us Media Operations resume example with 18+ years of experience

(555) 432-1000,
, , 100 Montgomery St. 10th Floor

Highly skilled and dedicated executive with 18+ years of experience in operations, data science, media research, and data-driven decisions. Experienced leader with direct and cross-functional team management experience at all levels. Demonstrated record of achievement in fast-paced environments. Talented communicator and presenter of technical data and complex methodologies. Quality-driven motivational leader with good relationship-building and decision-making abilities.

  • Multi-unit operations management
  • Leadership of Technical Teams
  • Audience Measurement & Insights
  • Quantitative Methods
  • Integration of Big Data & Traditional Data
  • Business & Operations Intelligence
  • Change Management
  • Automation and Simplification
  • Data Presentation & Visualization
Education and Training
University of Kentucky Lexington, KY Expected in 07/1997 Bachelor of Arts : English Literature - GPA :
University of Minnesota - Twin Cities Minneapolis, MN Expected in 05/2001 Master of Public Policy : Public Policy Analysis - GPA :
Pennsylvania State University University Park, PA Expected in 2008 : - GPA :

Graduate Certificate in Applied Statistics

City, STATE, 03/2020 - Current
  • Lead a diverse division of 2,500+ employees supporting operations across Nielsen’s U.S. audience measurement products.
  • Manage data analytics, data processing, client technology enablement, and field operations teams.
  • Oversee Nielsen’s key operations functions through COVID-19 pandemic, adapting frequently to ensure business continuity.
  • Implement new tools and technologies to modernize data collection, enable automation, and increase business intelligence capabilities.
  • Collaborate with the technology organization to evolve the data architecture to scale operational analytics and develop pipelines for automation and artificial intelligence.
Nielsen - SVP, Data Science
City, STATE, 05/2015 - 03/2020
  • Led team of 100+ scientists, developing and maintaining Nielsen’s measurement methodologies across TV, radio, and digital media.
  • Created and implemented models to predict viewing behavior.
  • Implemented measurement transformation across 210 local TV markets, including the retirement of the paper TV diary through the integration of return-path data.
  • Guided team in creating and scaling automated tools to deliver insights to senior executives and clients.
  • Developed, tested, and implemented new models and innovative solutions to meet general product requirements and individual client needs.
  • Recruited, developed, managed, mentored, and inspired a diverse team of data scientists, statisticians, methodologists, and data engineers.
  • Regularly presented technical topics at client/industry meetings and professional conferences.
Nielsen - VP, Measurement Science
City, STATE, 01/2009 - 05/2015
  • Oversaw 50+ statistical and methodological research associates supporting Nielsen's audience measurement products.
  • Implemented new research methods to improve and optimize behavioral surveys.
  • Designed and executed experimental studies to improve data collection and audience estimation approaches.
  • Shared research findings through publications, presentations and conferences.
Nielsen - Director, Demographic Research
City, STATE, 05/2002 - 12/2008
  • Developed and implemented population estimates and demographic forecasts for Nielsen products.
  • Evaluated and curated demographic data from public and private sources
  • Implemented rigorous quality control program, reducing errors in annual production cycle for population estimates.
  • Authored research on demographic trends and analyses on media consumption behavior.
  • Earned patents for methods to calibrate audience measurement ratings based on return path data. 2019-2020.
  • Represented Nielsen on the Council for Research Excellence. 2015-2018.
  • Achieved Executive Black Belt for business process improvements to the Nielsen TV Diary. 2015.
  • Served as Board At Large Member for the Association of Public Data Users. 2009-2010.

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Resume Overview

School Attended

  • University of Kentucky
  • University of Minnesota - Twin Cities
  • Pennsylvania State University

Job Titles Held:

  • SVP, Data Science
  • VP, Measurement Science
  • Director, Demographic Research


  • Bachelor of Arts
  • Master of Public Policy

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