Svp Us Media Operations Resume Example

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Jessica Claire
, , 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - - -

Highly skilled and dedicated executive with 18+ years of experience in operations, data science, media research, and data-driven decisions. Experienced leader with direct and cross-functional team management experience at all levels. Demonstrated record of achievement in fast-paced environments. Talented communicator and presenter of technical data and complex methodologies. Quality-driven motivational leader with good relationship-building and decision-making abilities.

  • Multi-unit operations management
  • Leadership of Technical Teams
  • Audience Measurement & Insights
  • Quantitative Methods
  • Integration of Big Data & Traditional Data
  • Business & Operations Intelligence
  • Change Management
  • Automation and Simplification
  • Data Presentation & Visualization
03/2020 to Current
  • Lead a diverse division of 2,500+ employees supporting operations across Nielsen’s U.S. audience measurement products.
  • Manage data analytics, data processing, client technology enablement, and field operations teams.
  • Oversee Nielsen’s key operations functions through COVID-19 pandemic, adapting frequently to ensure business continuity.
  • Implement new tools and technologies to modernize data collection, enable automation, and increase business intelligence capabilities.
  • Collaborate with the technology organization to evolve the data architecture to scale operational analytics and develop pipelines for automation and artificial intelligence.
05/2015 to 03/2020
SVP, Data Science Nielsen City, STATE,
  • Led team of 100+ scientists, developing and maintaining Nielsen’s measurement methodologies across TV, radio, and digital media.
  • Created and implemented models to predict viewing behavior.
  • Implemented measurement transformation across 210 local TV markets, including the retirement of the paper TV diary through the integration of return-path data.
  • Guided team in creating and scaling automated tools to deliver insights to senior executives and clients.
  • Developed, tested, and implemented new models and innovative solutions to meet general product requirements and individual client needs.
  • Recruited, developed, managed, mentored, and inspired a diverse team of data scientists, statisticians, methodologists, and data engineers.
  • Regularly presented technical topics at client/industry meetings and professional conferences.
01/2009 to 05/2015
VP, Measurement Science Nielsen City, STATE,
  • Oversaw 50+ statistical and methodological research associates supporting Nielsen's audience measurement products.
  • Implemented new research methods to improve and optimize behavioral surveys.
  • Designed and executed experimental studies to improve data collection and audience estimation approaches.
  • Shared research findings through publications, presentations and conferences.
05/2002 to 12/2008
Director, Demographic Research Nielsen City, STATE,
  • Developed and implemented population estimates and demographic forecasts for Nielsen products.
  • Evaluated and curated demographic data from public and private sources
  • Implemented rigorous quality control program, reducing errors in annual production cycle for population estimates.
  • Authored research on demographic trends and analyses on media consumption behavior.
Education and Training
Expected in 07/1997
Bachelor of Arts: English Literature
University of Kentucky - Lexington, KY
Expected in 05/2001
Master of Public Policy: Public Policy Analysis
University of Minnesota - Twin Cities - Minneapolis, MN
Expected in 2008
Pennsylvania State University - University Park, PA

Graduate Certificate in Applied Statistics

  • Earned patents for methods to calibrate audience measurement ratings based on return path data. 2019-2020.
  • Represented Nielsen on the Council for Research Excellence. 2015-2018.
  • Achieved Executive Black Belt for business process improvements to the Nielsen TV Diary. 2015.
  • Served as Board At Large Member for the Association of Public Data Users. 2009-2010.
Select Research Papers and Presentaions
"Could Audience Based Buys Be Creating Waste?" April 2018. Paper presented at the Annual Conference of the Advertising Research Foundation.
"Promises and Pitfalls of the Puerto Rico Community Survey: Lessons from Persons-Per Household and Household Distributions." Chapter 10 in book The Frontiers of Applied Demography. December 2017. Co-authored with Matthew Kaneshiro.
"Integrating Big Data and Panel-based Estimates: A Practical Application from Audience Measurement". May 2016. Paper Presented at the Annual Conference of the American Association of Public Opinion Research (AAPOR) "A Virtual Focus Group? Using Social Media Sentiment Analysis Techniques to Improve Questionnaire Design". November 2013. Paper Presented at the Annual Conference of the Midwest Association for Public Opinion Research (MAPOR) "The Problem of Puerto Rico: Results from the 2010 Census and the Late Demographic Transition" May 2012. Paper Presented at the Annual Conference of the Population Association of America (PAA). Co-authored with Jonathan Stringfield. "The Cell Phone Universe: Methodological Considerations for Creating Cellular and Landline Telephone Estimates From Nielsen Television Surveys". May 2010. Paper Presented at the Annual Conference of the American Association of Public Opinion Research (AAPOR). "Considerations for Householder-Based Estimation Processes Using the American Community Survey: A Case Study of the Nielsen TV Ratings". April 2009. Paper Presented at the Annual Meeting of the Population Association of America. Co-authored with Jonathan Stringfield.

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Resume Overview

School Attended
  • University of Kentucky
  • University of Minnesota - Twin Cities
  • Pennsylvania State University
Job Titles Held:
  • SVP, Data Science
  • VP, Measurement Science
  • Director, Demographic Research
  • Bachelor of Arts
  • Master of Public Policy