Svp Us Media Operations resume example with 18+ years of experience
Jessica
Claire
resumesample@example.com
(555) 432-1000,
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Summary
Highly skilled and dedicated executive with 18+ years of experience in operations, data science, media research, and data-driven decisions. Experienced leader with direct and cross-functional team management experience at all levels. Demonstrated record of achievement in fast-paced environments. Talented communicator and presenter of technical data and complex methodologies. Quality-driven motivational leader with good relationship-building and decision-making abilities.
Skills
Multi-unit operations management
Leadership of Technical Teams
Audience Measurement & Insights
Quantitative Methods
Integration of Big Data & Traditional Data
Business & Operations Intelligence
Change Management
Automation and Simplification
Data Presentation & Visualization
Education and Training
University of KentuckyLexington, KYExpected in 07/1997 ā āBachelor of Arts:English Literature - GPA:
University of Minnesota - Twin CitiesMinneapolis, MNExpected in 05/2001 ā āMaster of Public Policy:Public Policy Analysis - GPA:
Pennsylvania State UniversityUniversity Park, PAExpected in 2008 ā ā: - GPA:
Graduate Certificate in Applied Statistics
Experience
Nielsen - SVP, US MEDIA OPERATIONS City, STATE, 03/2020 - Current
Lead a diverse division of 2,500+ employees supporting operations across Nielsenās U.S. audience measurement products.
Manage data analytics, data processing, client technology enablement, and field operations teams.
Oversee Nielsenās key operations functions through COVID-19 pandemic, adapting frequently to ensure business continuity.
Implement new tools and technologies to modernize data collection, enable automation, and increase business intelligence capabilities.
Collaborate with the technology organization to evolve the data architecture to scale operational analytics and develop pipelines for automation and artificial intelligence.
Nielsen - SVP, Data Science City, STATE, 05/2015 - 03/2020
Led team of 100+ scientists, developing and maintaining Nielsenās measurement methodologies across TV, radio, and digital media.
Created and implemented models to predict viewing behavior.
Implemented measurement transformation across 210 local TV markets, including the retirement of the paper TV diary through the integration of return-path data.
Guided team in creating and scaling automated tools to deliver insights to senior executives and clients.
Developed, tested, and implemented new models and innovative solutions to meet general product requirements and individual client needs.
Recruited, developed, managed, mentored, and inspired a diverse team of data scientists, statisticians, methodologists, and data engineers.
Regularly presented technical topics at client/industry meetings and professional conferences.
Nielsen - VP, Measurement Science City, STATE, 01/2009 - 05/2015
Oversaw 50+ statistical and methodological research associates supporting Nielsen's audience measurement products.
Implemented new research methods to improve and optimize behavioral surveys.
Designed and executed experimental studies to improve data collection and audience estimation approaches.
Shared research findings through publications, presentations and conferences.
Nielsen - Director, Demographic Research City, STATE, 05/2002 - 12/2008
Developed and implemented population estimates and demographic forecasts for Nielsen products.
Evaluated and curated demographic data from public and private sources
Implemented rigorous quality control program, reducing errors in annual production cycle for population estimates.
Authored research on demographic trends and analyses on media consumption behavior.
Accomplishments
Earned patents for methods to calibrate audience measurement ratings based on return path data. 2019-2020.
Represented Nielsen on the Council for Research Excellence. 2015-2018.
Achieved Executive Black Belt for business process improvements to the Nielsen TV Diary. 2015.
Served as Board At Large Member for the Association of Public Data Users. 2009-2010.
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