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Sr. Manager, Wheels & Tires Resume Example

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SR. MANAGER, WHEELS & TIRES
Professional Profile
An Industry Leader and Entrepreneur with 20 years of experience driving profitable growth in challenging and competitive business markets. Strong leadership, communication and negotiation skills. Visionary, decisive, solutions- focused and results-oriented. Multi-Lingual. Multi-Cultural.
Qualifications
  • Merchandising & Business Development
  • Planning, Allocation & Replenishment
  • Customer focus and leadership culture
  • Revenue & Profit Growth
  • SEO & SEM Processes 
  • Problem solving & Solution Building § Management of RFP, RFQ & RFI processes
  • Management of RFP, RFQ & RFI processes 
  • In Depth E-Commerce & Retail experience 
  • Vendor contract negotiation
  • Marketing Strategies
Relevant Experience
Managed inventory flow, merchandising, pricing processes for 800 corporate locations.
Purchased over $600,000.00 inventory at cost each quarter from import vendors. 
Saved $400K in inventory for 800 corporate stores by streamlining wheel category from 35 SKU's to 22 SKU's
Experience
Sr. Manager, Wheels & Tires12/2014 to CurrentPep BoysPhiladelphia, PA
  • Special Tires & Wheels and Digital Merchandising Pep Boys (December 2014 ­ Current) 
  • Increased Wheel category retail revenue by $1.4M, a 17% increase over 2014 by implementing a new retail strategy 
  • Increased overall Wheel category Market share by 700bpts to 4.6% 
  • Saved $400K in inventory for 800 corporate stores by streamlining wheel category from 35 SKU's to 22 SKU's 
  • Built online Tire category sales to exceed $700K in weekly sales, a 22% increase over 2014 by implementing new branded & cross-departmental promotions 
  • Built new branded SEM Tire promotions, resulting in $5.6M in incremental sales 
  • Increased company's web SKU count by additional 55K in new products resulting in $250K incremental sales 
  • Increased tire pages conversion rate to 3.2% through analyzing and optimizing SEO tag words and phrases · Introduced & implemented GEO promotions through Monitate, resulting in increased product and service attachment rate 
  • Overall responsibility for new multi-channel vendor strategy and new category E-Commerce platforms 
  • Managed Open-to-Buy, RFP, RFQ & RFI processes with both international and domestic vendors 
  • Worked closely with IT, Marketing and Creative teams, resulting in improvement of on-site product presentation and sell-thru.
Director, Sourcing12/2012 to 12/2014Tiger DirectMiami, FL
  • Introduced and implemented new 50-bulk bin program for company's 34 retail stores, resulting in generating $1.9M profit.
  • Built new category sales exceeding $12.1M in fiscal 2013 and $14.7M in 2014 YTD.
  • Increased company's web SKU count by additional 153K in new products and categories.
  • Generated over $400K in additional sales with over 45% in GP by introducing and implementing new retail planograms, including 16' DJ/Pro Audio, 8' ASOTV, 12' Small Kitchen Appliances, 16' Mattresses and 8' Office Supplies.
  • Andrei Kibrik 1 · Wrote, designed and launched complete DJ/Pro Audio, Home Furnishings, Home Décor and Pool supplies Web stores.
  • Acquired key new vendor relationships, including Numark, Alesis, Akai Pro, Pioneer Pro, Ion, KitchenAid, Mattel, Haan USA, Cuisinart, and many others, including 25 direct imports.
  • Overall responsibility for new multi-channel vendor strategy, 34 Retail Stores, and new category E-Commerce platforms.
  • Managed entire retail product assortment and Open-to-Buy for company's 34 retail stores, a $500M business.
  • Worked closely with IT, Marketing and Creative teams, resulting in improvement of on-site product presentation and sell-thru.
Division Merchandise Manager01/2009 to 10/2011Sears HoldingsHoffman Estates, IL
  • Exceeded BU revenue plan by 17% in fiscal 2010 and 25% in 2011.
  • Doubled inventory turns from 2.3% in 2009 to 5.6% in 2010.
  • Managed Open-to-Buy and product purchasing and inventory controls for company's 110 retail stores, resulting in over $25M in yearly sales at 32% GP.
  • Introduced and implemented retail planograms for the following categories: DJ/Pro Audio, Musical Instruments, Consumer Electronics, Tools, Sporting Goods, Toys and Mattresses · Acquired key new vendor relationships including, Numark, Ion, Cort, ESP, Alesis, Oreck, Mattel, Haan USA, Cuisinart, Hamilton Beach, Conair, Delonghi, Gibson and many others, including 25 direct imports.
  • Full ownership for multi-channel vendor strategy, 110 Retail Stores, and E-Commerce platforms · Wrote, designed and launched company's web site, www.SearsOutlet.com · Worked closely with IT, Marketing and Creative teams, resulting in improvement of on-site product presentation and sell-thru.
Sr. Product Manager06/2006 to 11/2008Buy.comAliso Viejo, CA
  • Built Home & Outdoor web-store from zero in revenue in Q1 of 2007 to $1.4M in revenue in Q2 of same year.
  • Built Car Electronics division to $2.3M in yearly revenue, resulting in putting Buy.com in top 25 National resellers (according to TWICE magazine from 06/18/2007).
  • Increased Home Appliances category revenue by 65% or $2.6M.
  • Increased overall category performance by 45% or $58.9M.
  • Decreased overall category RMA performance from 5.6% to 2.3%.
  • Developed and maintained direct relationships with key tier one brands to ensure the future growth and positioning of the company.
Director Merchandising05/2004 to 06/2006PC MallTorrance, CA
  • Built Telephony division revenue from $2.9M to $6.3M.
  • Built Digital Media & DRAM division revenue from $12M to $15M.
  • Achieved more than 100 million consumer impressions during the first 6 months of new category launch in the US through dealer targeted, and a focused execution of the planned brand campaign.
  • Directly responsible for managing a team of 5 buyers, resulting in increase of company revenue goal by 15%.
Sr. Buyer11/2000 to 05/2004Wireless Xcessories GroupHuntingdon Valley, PA
  • Built Wholesale dealer sales from zero to $850K a year · Increased overall category profit from 49% to 65%.
  • Buyer Fry's Electronics (1995 ­ 2000).
  • Drove sales to excess of $25 a year through purchasing and inventory controls, by managing over 175 accounts and developing intelligence for new products, competitive pricing and volume information.
Education
BA: Business Administration and Marketing1993Moscow State University, College of Economics and BusinessGPA: GPA: 3.92Business Administration and Marketing GPA: 3.92 Andrei Kibrik
Affiliations
Visual Merchandising Group
Planning & Allocation Network
eCommerce Managers & Directors
Retail Network
Skills
Open-to-Buy, Consumer Electronics, Conversion, E-Commerce, inventory Managing, Planning, Forecasting, Marketing, Merchandising, Pricing, profit, purchasing, Retail, RFI, RFP, sales, strategy, web site design
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Resume Overview

Companies Worked For:

  • Pep Boys
  • Tiger Direct
  • Sears Holdings
  • Buy.com
  • PC Mall
  • Wireless Xcessories Group

School Attended

  • Moscow State University, College of Economics and Business

Job Titles Held:

  • Sr. Manager, Wheels & Tires
  • Director, Sourcing
  • Division Merchandise Manager
  • Sr. Product Manager
  • Director Merchandising
  • Sr. Buyer

Degrees

  • BA : Business Administration and Marketing 1993

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