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senior marketing research analyst resume example with 9+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
  • :
Professional Summary
Dedicated and motivated data analyst with proven ability to deliver complex analyses to support marketing planning and strategy. Over 5 years of experience in gathering and manipulating large data sets into meaningful insights. Results-driven, self-starter with ability to work well under pressure, ambiguity and directional changes with a positive attitude and take the initiative to build out solutions. Known for having a keen eye for details, delivering high quality work and building strong relationships with stakeholders. Received recognition by the company in 2019 as a top performer in productivity and thought leadership.
Skills
  • Excel (Pivot tables, graphing, advanced formulas, T and F testing, etc.), Access (build tables, queries, reports) and SQL coding (SSMS, TOAD)
  • Outlook, PowerPoint, Teams, SharePoint, eSpatial Mapping, Smartsheets, Workfront, OneNote, Survey Analytics and Adobe Analytics (recently trained for reporting eCommerce metrics)
  • 3rd party data sources: ESRI, Moody's, Hoover's, Dodge Analytics, HIRI, IBISWorld and IIR Industrial Data
  • Data visualization and marketing cloud: Power BI, Tableau (demo only), Oracle-Eloqua Marketing Cloud (in early stages of implementation)
  • Business management tools: Micros (POS system) and Kronos (Payroll)
  • Adobe, Coding
  • Ad, Quality
  • Advertising, Reporting
  • Analyst, Research
  • BI, Sales
  • Business management, SQL
  • Case Management, Tableau
  • Cognos, Tables
  • Contracts, Tax
  • Data collection, TOAD
  • Data visualization, Troubleshoot
  • Database
  • Documentation
  • ECommerce
  • Email
  • ESRI
  • Focus
  • Kronos
  • Leadership
  • Legal
  • Marketing plans
  • Marketing
  • Market
  • Micros
  • Access
  • Access Database
  • Excel
  • Outlook
  • PowerPoint
  • SharePoint
  • Oracle
  • Payroll
  • PDM
  • Pivot tables
  • POS
Work History
Senior Marketing Research Analyst, 06/2014 - Current
Navient Corp Muncie, IN,
  • Collaborate with Showroom Channel Marketing Managers to identify data reporting needs to measure performance metrics and KPIs across marketing programs and campaigns
  • Work with team leaders across various channels for data collection including social media, communications, national advertising, email marketing, experiential marketing, web and digital teams
  • Experienced in pulling large data sets using SQL, Cognos and Access Database to clean, manipulate and analyze the data for storytelling and carving out meaningful insights
  • Evaluate marketing performance across multiple channels and vendors including a strong focus on own brand and private label products
  • Provide analysis around customer and product sales to help measure the performance and effectiveness of channel marketing efforts (i.e
  • Promotional events, tradeshows, product campaigns, reward trips)
  • Incorporate data from the customer segmentation and RFM churn models to show performance trends within specific segments and insight into customer targeting opportunities
  • Provide data supported insights to assist Channel Managers in evaluating the impact and ROI of marketing initiatives
  • Present performance metrics and trends to senior leadership and assist Channel Managers in evaluating the impact and ROI of marketing initiatives to help build out goals, benchmarks and marketing plans for the fiscal year
  • Perform deep dives and troubleshoot complex data issues to explain inconsistencies, anomalies or variances such as significant fluctuations in sales or shifts in customer types and segments
  • Calculate and report demand, market share and opportunity within geographic areas based on KOB
  • Travel to branch locations for in-person customer interviews to support Customer Insights team
  • Assist with primary research studies using Survey Analytics to obtain customer and associate feedback
  • Created a monthly report that tracked economic leading indicators relating to the industry such as GDP, employment, consumer confidence, consumer spending, construction activity and income
Business Information Analyst, 01/2013 - 06/2014
Kemper Corp. Los Angeles, CA,
  • Provided data analytics support to the Medicare Clinical Team and collaborated with departments in need of Medicare related reporting
  • Researched tables and data sets for reporting needs and drafted SQL queries for pulling data
  • Manipulated large date sets in Excel to create meaningful reports and created templates and SOPs
  • Managed multiple projects and a high volume of standard reports and ad hoc requests
  • Owned the Medicare Weekly Membership Report that tracks data for current level of membership
  • Maintained the MCCU database that stored clinical information for Medicare members
  • Assisted with a project to transition the Case Management team productivity database into a more sophisticated platform
Provider Information Specialist, 10/2011 - 01/2013
Bluecross Blueshield Of Louisiana Baton Rouge, LA,
  • Reviewed contracts, amendments, and LOAs for quality and accuracy
  • Analyzed and handled complex provider contracting and set ups and communicated with the health plan to obtain documentation regarding providers for Intake, PDM, and Configuration processing
  • Audited contracting documentation for acceptable formats to ensure within legal guidelines
  • Processed Assignment Letter requests to change providers' names and Tax Identification Numbers
  • Cross-trained in External Claims processing and the Configuration Analyst position
  • Maintained a high level of productivity among the Intake team while achieving a score greater than 99% on all Quality/Performance Audits
Education
Bachelor of Science: Marketing, Economics, Expected in 2011
-
Old Dominion University - ,
GPA:
Status -

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Resume Overview

School Attended

  • Old Dominion University

Job Titles Held:

  • Senior Marketing Research Analyst
  • Business Information Analyst
  • Provider Information Specialist

Degrees

  • Bachelor of Science

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