Montgomery Street, San Francisco, CA94105(555) 432-1000, resumesample@example.com
Professional Summary
Dedicated and motivated data analyst with proven ability to deliver complex analyses to support marketing planning and strategy. Over 5 years of experience in gathering and manipulating large data sets into meaningful insights. Results-driven, self-starter with ability to work well under pressure, ambiguity and directional changes with a positive attitude and take the initiative to build out solutions. Known for having a keen eye for details, delivering high quality work and building strong relationships with stakeholders. Received recognition by the company in 2019 as a top performer in productivity and thought leadership.
Skills
Excel (Pivot tables, graphing, advanced formulas, T and F testing, etc.), Access (build tables, queries, reports) and SQL coding (SSMS, TOAD)
Outlook, PowerPoint, Teams, SharePoint, eSpatial Mapping, Smartsheets, Workfront, OneNote, Survey Analytics and Adobe Analytics (recently trained for reporting eCommerce metrics)
3rd party data sources: ESRI, Moody's, Hoover's, Dodge Analytics, HIRI, IBISWorld and IIR Industrial Data
Data visualization and marketing cloud: Power BI, Tableau (demo only), Oracle-Eloqua Marketing Cloud (in early stages of implementation)
Business management tools: Micros (POS system) and Kronos (Payroll)
Adobe, Coding
Ad, Quality
Advertising, Reporting
Analyst, Research
BI, Sales
Business management, SQL
Case Management, Tableau
Cognos, Tables
Contracts, Tax
Data collection, TOAD
Data visualization, Troubleshoot
Database
Documentation
ECommerce
Email
ESRI
Focus
Kronos
Leadership
Legal
Marketing plans
Marketing
Market
Micros
Access
Access Database
Excel
Outlook
PowerPoint
SharePoint
Oracle
Payroll
PDM
Pivot tables
POS
Work History
06/2014 to CurrentSenior Marketing Research AnalystNavient Corp | Muncie, IN,
Collaborate with Showroom Channel Marketing Managers to identify data reporting needs to measure performance metrics and KPIs across marketing programs and campaigns
Work with team leaders across various channels for data collection including social media, communications, national advertising, email marketing, experiential marketing, web and digital teams
Experienced in pulling large data sets using SQL, Cognos and Access Database to clean, manipulate and analyze the data for storytelling and carving out meaningful insights
Evaluate marketing performance across multiple channels and vendors including a strong focus on own brand and private label products
Provide analysis around customer and product sales to help measure the performance and effectiveness of channel marketing efforts (i.e
Incorporate data from the customer segmentation and RFM churn models to show performance trends within specific segments and insight into customer targeting opportunities
Provide data supported insights to assist Channel Managers in evaluating the impact and ROI of marketing initiatives
Present performance metrics and trends to senior leadership and assist Channel Managers in evaluating the impact and ROI of marketing initiatives to help build out goals, benchmarks and marketing plans for the fiscal year
Perform deep dives and troubleshoot complex data issues to explain inconsistencies, anomalies or variances such as significant fluctuations in sales or shifts in customer types and segments
Calculate and report demand, market share and opportunity within geographic areas based on KOB
Travel to branch locations for in-person customer interviews to support Customer Insights team
Assist with primary research studies using Survey Analytics to obtain customer and associate feedback
Created a monthly report that tracked economic leading indicators relating to the industry such as GDP, employment, consumer confidence, consumer spending, construction activity and income
01/2013 to 06/2014Business Information AnalystKemper Corp. | Los Angeles, CA,
Provided data analytics support to the Medicare Clinical Team and collaborated with departments in need of Medicare related reporting
Researched tables and data sets for reporting needs and drafted SQL queries for pulling data
Manipulated large date sets in Excel to create meaningful reports and created templates and SOPs
Managed multiple projects and a high volume of standard reports and ad hoc requests
Owned the Medicare Weekly Membership Report that tracks data for current level of membership
Maintained the MCCU database that stored clinical information for Medicare members
Assisted with a project to transition the Case Management team productivity database into a more sophisticated platform
10/2011 to 01/2013Provider Information SpecialistBluecross Blueshield Of Louisiana | Baton Rouge, LA,
Reviewed contracts, amendments, and LOAs for quality and accuracy
Analyzed and handled complex provider contracting and set ups and communicated with the health plan to obtain documentation regarding providers for Intake, PDM, and Configuration processing
Audited contracting documentation for acceptable formats to ensure within legal guidelines
Processed Assignment Letter requests to change providers' names and Tax Identification Numbers
Cross-trained in External Claims processing and the Configuration Analyst position
Maintained a high level of productivity among the Intake team while achieving a score greater than 99% on all Quality/Performance Audits
Education
Expected in 2011Bachelor of Science | Marketing, EconomicsOld Dominion University, , GPA:
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