Qualitative Research Consultant/Focus Groups Moderator Resume Example
An administrative position in a national or multinational corporations where my demonstrated leadership, organizational, multitasking and people skills can improve the company's profitability and image.
Extensive Marketing, Licensing, Advertising and Qualitative Market Research experience, working both on the client and agency sides in USA and Latin America.
Strategic thinker and a team player with effective leadership and organizational skills, Self motivated, confident and energetic. Excellent interpersonal and communication skills.
Born and raised in Mexico City, have spent the past 18 years in the USA and 1 in Beijing, China
Fully bilingual/ bi-cultural: Spanish and English
Basic spoken: French and some Mandarin
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As a Marketer, held senior positions with Colgate Palmolive, Disney Consumer Products and Sunbeam L.A./ Jarden Consumer Solutions. Developing brands, new products, implemented regional marketing plans, increased revenues and negotiated complex licensing agreements.
As an Advertiser, worked in international/ global advertising agencies like McCann Erickson, Ogilvy & Mather, BBDO and Grey advertising, managing international clients including; Anderson Clayton, Seagram's, Kimberly Clark, Pepsico/Frito Lay and Procter & Gamble
As a Qualitative Research Consultant for Latin American and the US Hispanic market, worked for Fortune 500 companies such as American Express, Kraft, MBNA.
As a Network Marketing professional , represent and promote Juice Plus a NSA product.
- Moderated focus groups, one on one in-depth personal interviews and ethnographic studies in English and in Spanish for companies like: American Express, Kraft and MBNA.
- Conducted studies around the USA and Mexico City.
- Responsible for conducting the interviews and analyzing and delivering detailed reports and recommendations to Market Research, Marketing and Advertising Managers.
- Development and implementations of regional marketing strategies and promotional campaigns around 26 countries of Latin America
- working hand in hand with local distributors supported growth of Sunbeam-Oster appliances sales on 20% .
- Strengthened brand penetration and unifying presence in over 70% of the countries in Latin America.
- Negotiated million dollar long-term regional licensing contracts for Disney's intellectual properties (Disney Characters)
- Nurtured and maintained relationship with leading manufacturers of personal care products including: Oral -B,Colgate Palmolive,Kimberly Clark and Johnson and Johnson.
- Successfully increased Disney licensee revenues in 30% .
- Achieved business and market share growth of 10% for Procter & Gamble, by coordinating and developing advertising campaigns for the Hispanic market in the US
- Integrate client's Hispanic market strategies with those of the general US market.
- Developed communication strategic plan to successfully introduce P&G new products to the rapidly growing Hispanic segment in the USA.
- Designed new generation of personal care products, brand extensions and renovations
- Developed communications and marketing strategies based on marketing and product development research
- worked hand in hand with research, advertising and promotion agencies
- Directed the development and implementation of one of the most successful advertising and promotional campaigns for Palmolive toilet soap increasing sales in 18% on the first year.
- Orchestrated Colgate's anti-dandruff shampoo successfully moving Colgate to the #1 position in this segment vs. P&G's Head and Shoulders brand.
- Successfully coordinated direct mailing campaigns for American Express to increase sales on 13% and 5% plus market share for their Cruise Liner business.
- Generated new business through the promotional campaign
- Developed a fresh and innovative campaign that grew sales of Seagram's Whiskey brand on 30%
- The creative and media strategies were very innovative as well, improving budget efficiency in 15%
- cultivated a strong Client- agency relationship
- Anderson Clayton and Campbell's advertising budget doubled within a year.
- coordinated market research studies to identifies market opportunities of Campbell's newly launched packed desserts and frozen foods
- implemented a very successful campaign that gain considerable market share within these categories.
First License on real estate
Eric Worre "Go Pro" Course on networking and how to use the people that you know to grow your business
Study Mandarin language and Chinese Culture. To be able to navigate everyday life and be able to live, enjoy and survive .
Bilingual qualitative focus group moderator.
Advance degree on marketing and business.
Bachelor of communications specialty in advertising
- Volunteered, Artista Art and creative camp, Key Biscayne,Fl 2013
- Volunteered, INN International NewCombers Network, Beijing, China 2011
- Physical Trainer, Beijing United Hospital, 20011
- Classroom Aide, Wallingford Elementary School, Media PA, 2009-2010
- Physical Trainer and office aide, YMCA Center, Media PA, 2009-2010
- Volunteered, Temple Israel, 2007-2009
- PTA president at Joni &Stanley Tate Early Childhood Center, 2007-2009
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Resume Overview
School Attended
- Gold Coast
- On Line Course with Eric Worre
- Frontiers Beijing Mandarin School
- RIVA
- ITAM- Technological Institute Autonomous of Mexico
- University Anahuac
Job Titles Held:
- Qualitative Research Consultant/Focus Groups Moderator
- Latin America Marketing Manager
- Licensing Manager- Personal Care
- Account Manager -Hispanic Market in USA
- Senior Marketing Manager - Personal Care
- Senior Account Manager
- Account Manager
Degrees
- Sales Associate on Real Estate
Marketing Network Professional
Culture and Language
Bachelor of Science : Qualitative Market Research
GED : Advance Degree in Marketing
Associate of Science : Science of Social Communications
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