Programmatic Advertising + Facebook Blueprint Certified + Presentations + HTML Programming + Audience Targeting + Data Management Platforms + Public Speaking + Education + Training + Doubleclick Bid Manager (DBM) + MediaMath + Turn + Facebook Power Editor + DoubleClick Campaign Manager + VAST + VPAID + DFP + Atlas + Sizmek + Vindico + Pointroll + Google AdWords + Social Media Marketing + Project Management + Report Preparation + Written Correspondence + Leadership + Customer Service + General Office Skills + Spanish + SalesForce + Sharepoint + Microsoft Office + Photoshop + Symitar + Marketing & Sales + Business Strategy + Social Media: Google+ + Pinterest + Facebook + Twitter + Foursquare + Instagram + tumblr + Google Analytics + SimpleReach + SEO + Hospitality + Tourism + Writing + Event planning & management
December 2017-CurrentProgrammatic Media Specialist | Southwest Media Group | Dallas, TX
Manage budgets and bids by tactic in select demand side platforms Develop and optimize first, second, and third party audience segments Work with media strategists to ensure campaign remains on-target with audience Work with traffic team to organize placements by correct flight times and ad sizes Build, deploy, and test online tracking elements Provide ongoing, timely internal updates regarding managed customer campaigns Deliver performance reports and make recommendations to optimize live ad campaigns Establish relationships with publishers for client-focused deals Effectively troubleshoot and resolve issues, including managing requests Attend client meetings as necessary to translate campaign insights.
September 2016-December 2017Ad Operations Manager | Team One | Dallas, TX
Manage ad trafficking for digital campaigns and troubleshoot ad tag issues.
Act as liaison between Media, Account, Production, Strategy/Analytics, and publisher sites regarding campaign tracking.
Distribute creative assets and tracking tags to media partners and/or 3rd party vendors.
QA and deploy partner tags through tag management systems.
Investigate reporting discrepancies related to ad tags and site actions.
Identify, address, and resolve operational issues.
Streamline workflow, processes, documentation, and infrastructure.
Consult on ad technology projects.
November 2015-September 2016Account Manager | Programmatic Media Amnet Group | Santa Monica, CA
Quality assurance and control in the set up of campaigns, optimizations, available inventory reporting, and regular client reporting deliverables with total programmatic spend for 2017 forecasted at $22.2 million Set up and manage campaigns in multiple DSPs and platforms including: DBM, MediaMath, Turn, The Trade Desk, and TubeMogul Day to day internal client contact responsible for communicating pace and performance, optimizations, troubleshooting, campaign launches, and reporting.
RFP management and communication.
Work closely with Sr.
Account Managers to provide clients with strategic cross channel recommendations.
Responsible for the day to day training and development of account coordinators Analyze data, interpret, and communicate insights from multiple sources to make complex optimizations to enhance pace and performance.
Aid management in providing deliverables for wrap up reporting including reporting and analysis, insights, and visualization.
Analyze audience data and activate against them cross channel across multiple platforms.
Support the broader client services organization by providing Point of View recommendations on new partner technologies.
July 2015-November 2015Ad Ops Supervisor - Contract | Media Storm | Los Angeles, CA
Traffic campaigns utilizing Doubleclick Campaign Manager (DCM) as well as work with rich media vendors (e.g. Doubleclick Studio, Media Mind, etc.) to launch highly complex entertainment assets
Acted as an internal champion of digital ad ops best practices
Built processes that ensure optimal campaign setup and seamless reporting
Trained new Ad Ops associates in campaign trafficking and agency best practices
Certified in DoubleClick Campaign Manager Fundamentals.
January 2014-July 2015Campaign Coordinator | hulu | Santa Monica, CA
Support display and video ad campaigns for Fortune 1000 advertisers, including trafficking order entry, order fulfillment monitoring, analysis and optimization
Communication and coordination with premier television advertising customers and the ad agencies that represent them
Assembly, processing and validation of video commercials and other ad asset materials, including digital ad technology
Support of and partnering with Campaign Managers, Creative Producers, Quality Control Producers, Web Developers, Sales and Sales Development professionals to drive tangible business results
Managed projects and tasks in JIRA
Lead of Culture Club and member of Training & Development team.
November 2012-September 2013Display Media Campaign Coordinator | The Search Agency Inc | Los Angeles, CA
Planning and executing online brand, retargeting, and interest campaigns Produce in-depth Excel reports and snapshots which provide a client-facing summary of campaign performance Assist in the creation of online marketing campaigns for clients Use Google Doubleclick for Advertisers, Doubleclick Bid Manager, DART For Publishers, Kenshoo and AdWords in the creation and trafficking of ads.
Successfully wrote copy for social media ads on Facebook and created marketplace ads, promoted posts and sponsored stories Achieved certification in Google Advertising Fundamentals.
Photoshop, premier, Streamline, Ad, ads, Advertising, agency, Blueprint, budgets, Business Strategy, client, clients, Customer Service, Data Management, DBM, documentation, Editor, Event planning & management, General Office, Google Analytics, HTML Programming, inventory, Leadership, managing, Marketing, Marketing & Sales, materials, meetings, Excel, Microsoft Office, publisher, Sharepoint, online marketing, optimization, order entry, Presentations, processes, Project Management, Public Speaking, QA, Quality Control, Quality assurance, reporting, RFP, Sales, Sales Development, Spanish, stories, Strategy, strategic, television, troubleshoot, troubleshooting, validation, video, View, workflow, Written
May 2009Bachelors of Science: Business Administration Marketing Hotel, Restaurant & Tourism ManagementUniversity of South CarolinaBusiness Administration Marketing Hotel, Restaurant & Tourism Management Completed two internships at Walt Disney World, one in Outdoor Foods, the other in Housekeeping.
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Companies Worked For:
Southwest Media Group
Programmatic Media Amnet Group
The Search Agency Inc
University of South Carolina
Job Titles Held:
Programmatic Media Specialist
Ad Operations Manager
Ad Ops Supervisor - Contract
Display Media Campaign Coordinator
Bachelors of Science : Business Administration Marketing Hotel, Restaurant & Tourism Management
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