· Managed consumer/business advertising calendar and media buy for three state area. Media buy included $4 million radio and print advertising campaign.
· Purchased local incremental media for area including Free Standing Inserts, Run-Of-Paper, Radio, and other media.
· Identified and negotiated effective traffic-driving promotions with media.
· Coordinated added value for markets to include booking remotes, promo spots, etc.
· Developed locally produced collateral and ads including developing materials for Coop purposes for dealers.
· Managed Coop fund usage for 200 third party retailers. Assisted retailers with approval and claim process for Coop Funds.
Promotional Development & Planning
· Developed appropriate marketing recommendations to drive revenue.
· Experience in implementing market specific strategies and tactics for all local sales channels including corporate produced events and promotions.
· Developed log and track expenses for a $2.4 million yearly marketing budget.
· Worked with various sponsors and/or organizations to create key promotions for sales teams.
· Coordinated assessment of events for future promotions.
· Negotiated 40 professional athlete player trade agreements and monitor for agreement compliance.
· Negotiated other media trade agreements which include radio DJ endorsement deals.
· NFL: Implemented and managed corporate NFL sponsorship including implementing local programs and promotions as well as events during season
· NASCAR: Developed and managed local corporate NASCAR sponsorship including programs and promotions around Allstate 400.
· Assured a complete and orderly transition from event beginning to end to ensure its success. Examples: Private meet and greet with professional athletes, Professional Athlete autograph signings, Internal rallies for sales teams, Meetings for key retailers and Store Grand Openings.
· Developed and/order collateral for all sales channels local needs.
· Assisted in merchandising retail stores set in company planogram.
· Developed and implemented sales contests for sales channels to increase productivity.
· Developed tools for communication purposes to sales teams. Such as a newsletter for specific sales channels.
· Assisted in developing specific presentations for training purposes as well as quarterly reviews for Key Executives and Sales teams.
· Ability to work cross-functionally with key stakeholders.
· Supervised employees external and internal for various events and other programs.
Companies Worked For:
Job Titles Held: