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Owner / Certified Yoga Instructor Resume Example

Resume Score: 80%

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OWNER / CERTIFIED YOGA INSTRUCTOR
Summary

I have over 18 years experience building relationships with businesses in the community and marketing their products and services. I'm very passionate about marketing and take pride in businesses turning to me for advice on growing their businesses. I am very confident and comfortable asking businesses for substantial dollars, and responsible for billing over a half million dollars in annual revenue and initiating a large variety of radio and digital marketing campaigns. At my most recent place of employment I was brought in as Marketing Manager to develop their marketing department from the ground up, until Covid-19 impacted our industry.

Skills
  • Business to business sales experience
  • Asking for large budget commitments and contracts
  • Development of campaigns and proposals
  • Critical and creative thinking
  • Excellent listening skills
  • Building long lasting business relationships
  • Effective negotiator
  • Influencing business owners
  • Positive Attitude
  • Marketing strategy
  • Fast learner
  • Advertising
  • Budgets
  • Consultant
  • Event planning
  • Digital advertising
  • Social media best practices
  • Campaign development experience
  • Customer demographics understanding
  • Copywriting abilities
  • Promotions planning skills
  • Sales strategy familiarity
  • Team collaboration
  • Developing partnerships
  • Prospecting skills
  • Customer service
  • Relationship development
Experience
Owner / Certified Yoga InstructorJun 2020 to Current
Peacock Spirit Studio - Marseilles, IL
  • I choreograph/instruct Hatha based yoga classes (4-5 classes per week).
  • Teach one night per week at Adagio School of Performing Arts.
  • Design Facebook & Instagram marketing graphics to promote class schedule and services.
  • Run Facebook and Instagram marketing campaigns to increase brand awareness and student attendance.
Marketing ManagerJul 2019 to Sep 2020
Lattner Entertainment (Boyd Gaming) - Ottawa, IL
  • Collaborated with the President & Director of Operations on a weekly basis to strategize marketing goals for the company.
  • Unified a fresh new look and brand with flyers, digital social media posts, marketing handouts, trade-show displays, etc.
  • Designed social media posts and videos for our locations to post to their Facebook pages to advertise a sweepstakes or promotion we were running.
  • Worked with our web development department to totally refresh the company website.
  • Created the layout and content of a 20+ page marketing booklet for a trade-show, while working with our graphics/creative department to produce the final product.
  • Worked with each Sales Manager and several of our locations to set up marketing campaigns and sweepstakes.
  • Managed any co-shared marketing campaigns we had with our locations over a variety of media including radio, coupon books, direct mail campaigns, newspaper, and facebook display advertising.
  • Attended weekly conference calls with the corporate marketing team and an app developer to create our very own VIP Player Reward app.
  • Conducted CNA meetings with partner locations to evaluate their target demographic & marketing needs in order to grow gaming business in their location.
Sales & Marketing ExecutiveJun 2002 to Jun 2019
Studstill Media / Studstill Digital Solutions - Peru, IL
  • Establish and cultivate long lasting relationships with business owners across North Central Illinois.
  • Presenting ideas to business owners and asking for substantial part of advertising budgets.
  • Develop customized marketing campaigns for various types of businesses.
  • Acted as marketing consultant for many businesses across North Central Illinois.
  • Develop advertising programs for national advertising agencies based upon the budgets and criteria they give me.
  • Copy writing (radio commercials).
  • Delegate instructions to various departments within the company to bring a campaign to where it should be.
  • Develop/plan/cultivate/execute a variety of special events and programs to benefit local businesses, the community and non-profit organizations.
  • Part of the marketing/sales team that launched Studstill Digital Solutions in 2017.
  • Planned, developed, and sold digital marketing campaigns including CAT, SEM, Geo-fencing & Facebook Display marketing.
Marketing InternHoscheidt Broadcasting - Galva, IL
  • Shadowed different departments within the radio station Assisted Marketing and Sales Director on advertisement and promotional material Wrote and produced radio commercials.
Education and Training
Bachelor of Science, Corp Communications, Business Admin2002Northern Illinois University - Dekalb, IL
Some College (No Degree), Ultimate Photoshop TrainingUdemy.com - Online
Interests

Creating memories with my husband and two children, yoga, music, singing in church, traveling, hiking, wine, great restaurants, cooking, gardening, fishing, snow skiing, watching baseball/football, and a former Harley rider that traded in the hog for little tikes bikes but still dreams about feeling the wind in my hair.

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Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • Peacock Spirit Studio
  • Lattner Entertainment (Boyd Gaming)
  • Studstill Media / Studstill Digital Solutions
  • Hoscheidt Broadcasting

School Attended

  • Northern Illinois University
  • Udemy.com

Job Titles Held:

  • Owner / Certified Yoga Instructor
  • Marketing Manager
  • Sales & Marketing Executive
  • Marketing Intern

Degrees

  • Bachelor of Science , Corp Communications, Business Admin 2002
    Some College (No Degree) , Ultimate Photoshop Training

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