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Summary
Customer-focused Retail Associate with solid understanding of retail dynamics, marketing and customer service. Offering seven years of experience providing quality product recommendations and solutions to meet customer needs and exceed expectations. Demonstrated record of exceeding revenue targets by leveraging communication skills and sales expertise. Focused Motorcycle Sales driven to develop and implement fresh sales and marketing strategies with financial and operational discipline. Skilled at building strategic partnerships and managing existing relationships. Proven leader with history meeting and exceeding sales objectives.
Skills
Cash handling accuracy
Harley-Davidson brand promotions
Relationship selling
Merchandising knowledge
Inventory control procedures
Written and oral communication skills
Reading comprehension skills
Excellent communication skills
Energetic self-starter
Sales development
Sales expertise
Money Transfer Systems
Team player mentality
Product Sales
Financial records analysis
B2B sales and customer service
Outgoing personality
Documentation and recordkeeping
Negotiation Tactics
Client account management
Listening skills
Strategic planning
Sales Forecasting
Money handling
Business development
Customer- and service-oriented
Experience
01/2016 to 12/2020Motorcycle Sales AssociateAderant Holdings, Inc | Tallahassee, FL,
Built and maintained effective relationships with peers and upper management to drive team success toward common sales, service and operational goals.
Sold various products by explaining unique features and educating customers on proper application.
Assisted customers by finding needed Motorcycle items and checking inventory for items at other locations.
Offered product and service consultations and employed upselling techniques.
Negotiated and closed deals with minimal oversight.
Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
Met with customers to offer assistance with selecting merchandise, finding accessories and completing purchases.
02/2014 to 01/2016Marketing ManagerLegacy Harley-Davidson | City, STATE,
Delivered television and print publicity by developing and establishing partnership promotion with high profile client.
Cultivated sponsorships with related and partnering entities to enhance marketing objectives.
Recommended product changes to enhance customer interest and maximize sales.
Boosted advertising exposure by negotiating rates and magazine placements.
Developed and implemented digital marketing plans that incorporate SEO, social media platforms and video campaigns.
Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for West Texas market to maximize outreach.
Executed optimal sales strategies to achieve commercial goals for all markets.
Strengthened outreach and developed marketing collateral, dealer presentations, site sellers and welcome letters to drive interest level.
Collaborated with sales, service, finance and logistics to influence critical business growth outcomes.
Reduced process lags by managing employees and administering training on best practices to ensure optimal productivity.
Generated new Motorcycle Retail business by developing special projects for existing and prospective customers.
Presented monthly sales projections, post mortem analysis and product launch presentations to senior management as head of strategic marketing initiatives.
Supported program outreach by managing marketing communications, public relations and government affairs to maximize branding initiatives.
Coordinated and managed major proposal processes from initiation to implementation.
Cultivated customer and distributor rapport to increase retention rates and drive goal achievement.
Exceeded team goals and resolved issues by sharing and implementing customer service initiatives.
Coordinated with sales, marketing, technical service and customer relations to drive on-time, under-budget project completion.
Led staff on development of products and promotions, sales analysis and creative services.
Captured new market share by optimizing business strategies and launching products to diversify offerings.
Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
Trained with successful business development personnel to optimize marketing performance and learn industry.
05/2012 to 02/2014Accounting BookkeeperLegacy Harley-Davidson | City, STATE,
Collaborated with accounting management to produce accurate and timely financial paperwork and reports for AP and AR, budget administration and year-end closing requirements.
Managed accounting closings, accounts payable and financial reporting for multiple clients.
Processed invoices and checks, and maintained daily cash logs and deposits.
Coded invoices and other records to maintain organized and accurate records.
Organized and maintained chart of accounts, and updated monthly entries and adjustments, including ADP payroll entries and monthly accruals.
Reviewed vendor invoices and expense reports, identifying discrepancies.
Supported human resources by certifying and processing payroll, electronic deposits and pay adjustments while distributing checks with zero lag time.
Coordinated budget information by assessing estimated income and expenses as well as historical budgets.
Prepared accurate financial reports each month by collecting, analyzing and summarizing account information.
Analyzed day payments and created detailed reports to identify and suggest remedies for areas of improvement.
Completed daily computer backups, checked for viruses and updated programs.
Followed detailed end-of-month accounting procedures to verify proper balancing of all accounts and readiness for new month.
Maintained full compliance when executing and tracking bank reconciliations, A/P, invoicing, billing and collections.
Reviewed purchase documents and company receipts for reconciliation with statements.
Tracked expenses and entered deposits into Oracle Financials while reconciling monthly bank accounts to verify accuracy.
Performed day-to-day financial transactions, including verifying, classifying, computing, posting and recording accounts payable data and reconciled daily totals to confirm proper accounting.
Maintained current understanding of state and federal accounting procedures to prevent any legal or compliance issues.
Verified vendor accounts by reviewing documentation, rectifying issues and contacting account holders.
Prepared and mailed client invoices within expected timeframes to promote likelihood of on-time payments.
Mitigated financial discrepancies by preparing bank reconciliations, managing field audits and reviewing accounting records for accuracy.
Reconciled all bank and credit card accounts monthly.
Completed day-to-day financial transactions, including handling thirtyfive employee payroll.
Applied mathematical skills to calculate totals, check figures and correct problems with physical and digital files.
Researched and resolved collections disputes to maintain customer relationships.
Processed customer payments and set up payment plans.
Education and Training
Expected in 02/2021Certificate | Commercial Driver LicenseOdessa College, Odessa, TXGPA:
Expected in 05/2011Bachelor of Arts | SociologyNMSU, Las Cruces, NM, GPA:
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