Marketing Manager with a creative and adaptable leadership style who cultivates a highly productive and engaging company culture. Budgeting and forecasting expert with vast experience in direct mail campaign and marketing. Results-oriented marketing professional bringing more than 10 years of wide-ranging experience executing measurable marketing campaigns for fast-paced Internet companies. Successful in driving membership, traffic and revenue. Market-savvy Account executive and as customer service supervisor, dedicated to driving customer satisfaction and product visibility through highly-targeted online and offline marketing strategies. Experienced in public relations, relationship building and management. Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends. I have a great passion for the World wide web.
Skills
Social and new media
Business development
CRM,PPC,SEO
Web Design
Inventory Management
Sales- Inbound and out
Social Media
MS Windows proficient
Quickbooks
Call Center
Internet marketing
Digital media
Revenue generation strategies
Word Press Blogs
Affiliate Marketing
Goggle Adwords,Trends
Goggle Analytics
Skilled Trainer
Advanced Seo and Internet Marketing Strategies
Education
Full Sail University Los Angeles, CAExpected in 2013 ā āMaster of Science: - GPA:
Union Institute and UniversityLos Angeles, CAExpected in 2007 ā āBachelor of Arts: - GPA:
West Angeles Community Development CorporationLos Angeles, CAExpected in 2008 ā ā:Conflict Mediation - GPA:
Recipient University PresidentialĀ Scholarship
Top 2% of class
Work History
The Hackett Group - Merchant Advisor , , Current - Current
Implemented diverse search engine optimization (SEO) tools to help clients generate Internet exposure and more effectively highlight available properties to prospective buyers.
Realtor.com) Capitalized on established client relationships and superior service reputation to expand the client base; simultaneously conducted cold-calling campaigns and Internet database searches, ultimately generating new sources of client prospects.
Realtor.com) Promoted to Senior Account Executive, earning a reputation for consistently exceeding sales goals.
Realtor.com) Utilized exceptional sales acumen, risk management awareness, and merchant solution product knowledge to generate consistent profit margin increases of 150%+.
Cross Check, Inc.) Promoted to Senior Account Executive within first year of hire; won several accolades for attaining company objectives.
Cross Check, Inc.) Obtained contracted business in Fortune 500 companies, providing detailed merchant service/product training for representation.
Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
Consulted with prospective clients, assessing specific residential or commercial property needs, in addition to maintaining positive relationships with established clientele.
Prepared web-based presentations designed to highlight array of real estate services.
Identified and alleviated all hindrances to finalization of sales agreements.
Guided clients throughout the entire sales process, from inception to closure, while also ensuring total client comprehension of all sales agreement (terms) and real estate.
Utilized CRM (Client Relationship Management) software to effectively trace prospective client conversion rates and direct marketing campaigns towards the most promising client prospects.
Attended to the detailed outlining of all sales and marketing guidelines for realtors and brokers.
Monitored sales and marketing operations to ensure thorough realtor or broker non-compliance.
Boosted conversion rates by 11% through innovative customer relationship building and landing page optimization.
Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
Cross Check, Inc - Senior Account Executive & Field executive City, STATE, 2004 - 2008
Prepared a comprehensive outline of all pre-determined and determined financial risks to business operations.
Implemented strategic contingency plans designed to significantly minimize or eliminate all financial damages caused by fraudulent or.
NSF (non-sufficient funds) checks, while directing clients towards customized check guarantee plans designed to account for their specific financial risk level.
Consulted with prospective business clients to assess the overall efficiency of established payment solutions.
Consulted C-Class executives and supporting staff concerning proper implementation and utilization of all merchant solution equipment.
Address all prospective client inquiries pertaining to cruise destinations, pricing, and amenities; processed and confirmed all client cruise reservation requests, in addition to directing clients towards specialized hotel reservations, air-land packages, and (rental) car reservations designed to meet specific traveling needs.
Prepared and conducted detailed cruise ship tours designed to address various inquiries and familiarize all clients with established safety contingencies.
Conducted detailed cruise ship inspections to locate any underlying damage or safety concerns, while also relaying pertinent information to passengers of potential emergency situations and necessary preventative measures to follow.
Developed advertising campaigns to effectively highlight cruise ship destinations and amenities.
Managed and reconciled all company accounts.
PCI Compliance - Merchant Advisor City, , 2012 - 2013
Directed and coordinated all facets of day-to-day store operations.
Provided comprehensive and service-focused leadership to.
steer customer service staff towards meeting or exceeding all designated service and sales mandates.
Managed and replenished store inventory valued at $6M.
Coordinated major in-store events to attract nontraditional shoppers, while also monitoring and regularly updating store organizational charts as managerial roles evolved or diversified.
Conducted detailed performance evaluations to highlight staff performance and operational procedures in need of improvement.
Monitored procurement operations to ensure adherence to designated budget mandates.
Prepared and reviewed all internal documentation and store promotional materials.
Walden Books - Senior Manager City, STATE, 09/1986 - 01/1994
Directed the day-to-day operations of the entire store, from onboarding and termination of employees, sales and marketing of.
all book products and events as well as budgeting and strategic forecasting.
Built profit margin of new store from zero to 7 million dollars during my tenure.
Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
Barneys New York (Holiday Position) - Associate City, STATE, 10/2013 - Current
Answered questions regarding the store and its merchandise.
Demonstrated use and care of merchandise.
Greeted customers and ascertained customers' needs.
Open and close registeres.
Accomplishments
Saved the company more than 28% by effectively negotiating with vendors.
Increased revenue by 18% by creating a comprehensive online communication strategy for both lead conversion and retention.
Generated record sales by reworking clientās marketing calendar.
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