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Media Planner Resume Example

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MEDIA PLANNER
Objective
Seasoned Media Planner bringing extensive knowledge of campaign implementation and management for both B2B and B2C within digital and traditional media channels.
Areas of Expertise
  • Microsoft Suite (Excel, PowerPoint, Word)
  • MarketMate
  • Media Bank OX
  • Media Tools
  • Lumina (formerly ColSpace)
  • Nielsen IMS ClearDecisions
  • SQAD
Experience
Media PlannerMay 2015 to Current
Initiative (Formerly BPN, ID Media) － Chicago, IL
-Initiate and analyze media research and data then make strategic decisions for campaigns based on key performance indicators and trends; write and present daily results analyses and final campaign analyses for all media; work with client response data (where applicable) to determine recommendations for increasing efficiency of media investment
-Develop and/or present point-of-views on new media opportunities for current clients and participate in new business acquisition; perform competitive analyses and make recommendations based on key findings
-Oversee the necessary functions in Media system as required including inputting and issuing Estimate numbers, Goals, Insertion Orders, Purchase Orders, Change Orders, pre-bills and reconciliation processes and monitor client/vendor aging reports-Work closely with Traffic dept. in the event of changes to creative assets or flighting
Media AssociateSep 2012 to May 2015
Starcom (Tapestry Multicultural) － Chicago, IL
• Efficiently executed multi-million dollar digital and TV campaigns for Bounty, Charmin, and Venus
• Established expertise in the multicultural space to effectively reach the target of US Hispanic moms
• Handled media buys in all phases: planning, negotiating, executing, stewarding, and invoicing
• Provided strategic recommendations for Sprint across TV, radio, print, and OOH properties
• Performed analysis of consumer insights, purchasing behavior, habits, and competitive landscape
• Only trusted associate to specialize in the B2B area of the Sprint account
Assistant Account ExecutiveFeb 2012 to Sep 2012
Katz Media － Chicago, IL
• Maintained sales agreements between advertising agencies and 46 television stations in 24 markets
• Managed airtime schedules including handling revisions, preemptions, make-goods, and discrepancies
• Analyzed market and demographic rating research to utilize in program sales
Education and Training
Bachelor of Science, Advertising2011University of Illinois － Champaign-Urbana, IL
Minor in Spanish
Cumulative GPA: 3.62/4.00
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Resume Overview

Companies Worked For:

  • Initiative (Formerly BPN, ID Media)
  • Starcom (Tapestry Multicultural)
  • Katz Media

School Attended

  • University of Illinois

Job Titles Held:

  • Media Planner
  • Media Associate
  • Assistant Account Executive

Degrees

  • Bachelor of Science , Advertising 2011

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