Media Planner Resume Example

-Initiate and analyze media research and data then make strategic decisions for campaigns based on key performance indicators and trends; write and present daily results analyses and final campaign analyses for all media; work with client response data (where applicable) to determine recommendations for increasing efficiency of media investment

-Develop and/or present point-of-views on new media opportunities for current clients and participate in new business acquisition; perform competitive analyses and make recommendations based on key findings

-Oversee the necessary functions in Media system as required including inputting and issuing Estimate numbers, Goals, Insertion Orders, Purchase Orders, Change Orders, pre-bills and reconciliation processes and monitor client/vendor aging reports-Work closely with Traffic dept. in the event of changes to creative assets or flighting