Decisive Media Researcher/Planner/Buyer who drives company growth through creative and innovative media strategies. Skilled at analyzing market trends and client needs to develop highly-effective and targeted advertising campaigns.
Highlights
Global BtoB advertising campaigns
Digital advertising
Innovative target audience development
Comprehensive media campaigns
Streamline media to production to vendor operations
Skilled negotiations
Accomplishments
Experience
09/2012 to Current
Media Planner and BuyerPublicis Groupe – Saint Petersburg, FL,
Senior media planner and buyer for agency's largest clients.
Emphasis is on integration of media vehicles for enhanced results and for cost efficiency.
Implementation of digital and social advertising programs for traditional media clients.
Develop and implement a stream-lined, multi-department, efficient production trafficking procedures and system.
Identify and evaluate advertising strategies based on knowledge of company objectives and market trends.
10/2015 to 10/2015
Media DirectorTegna – Saint Louis, MO,
Media planning, skilled negotiating and buying for over 30 national and international business-to-business and several consumer clients in trade and consumer and b-to-b magazines, internet, direct mail, newspaper, digital, radio, etc.
Emphasis on rate negotiations, value-add and acquiring partnership opportunities with publishers for clients.
Ad materials production co-ordination includes responsibility for acquiring all advertising specifications, preparing all insertion orders, ad materials delivery information and verification, tracking of all ad materials from beginning to end and reporting and analysis of all online ad materials.
01/1 to 10/2015
Print Media Specialist/Planner & BuyerChegg – Portland, OR,
Short- and long-term media planning, skilled negotiating and buying for a wide variety of clients in newspaper, consumer and trade magazines, direct mail, outdoor, internet, theater, radio, etc.
Ad materials production coordinator between client, creative entities and publishers.
International market research, demographic development and research, and media research.
01/1 to 01/1
Classified Member Services DirectorNorth Carolina Press Association – City, STATE,
Development and implementation of statewide training workshops.
Instituted in-house electronic ad delivery system.
Assumed departmental accounting and software support functions.
Sales for statewide and nationwide network advertising.
01/1 to 01/1
Classified Advertising ManagerSpectator Magazine – City, STATE,
Increased sales by over 40% and introduced two new revenue-producing products.
Sales and administration of over 1,000 advertising accounts.
01/1 to 01/1
Classified Advertising ManagerChapel Hill News – City, STATE,
Purchase and implementation of new classifieds computer system.
Reorganized and streamlined department operations and promotions.
Sales and administration of over 1,000 advertising accounts.
01/1 to 01/1
Classified Advertising ManagerSpectator Magazine – City, STATE,
Sales and administration of over 1,000 advertising accounts.
Increased sales by 45% and introduced three new revenue-producing products.
01/1 to 01/1
Research DirectorAtlanta Business Chronicle – City, STATE,
Supervisor for development and research of weekly "Top 25" lists, charts and directories.
Built effective research department from the ground up, handling 100% of major business publication's research.
Developed three new revenue-producing products.
Developed research methodologies to increase research department's productivity by 35%.
Investigative researcher for award winning articles.
National awards include 1989 First Place - Special Section from the National Association of Real Estate Editors and 1989 Gerald Loeb finalist.
Produced and researched weekly television report, "Monday's Money.".
01/1 to 01/1
Media ManagerMedia Consultants, Inc – City, STATE,
Successfully managed and directed $5+ million annual media budgets.
Conducted media buying, planning, and placement for print, radio and television.
Production coordinator for television spots, industrial films and corporate videos.
Copy editor, writer, and traffic manager for print advertising.
Education
Expected in 1998
Bachelor of Arts: Speech-Communication North Carolina State University Clark University Board of Directors, Campus Child Care Center - Atlanta Raleigh, GA NC GPA: Speech-Communication Other: 2008 - present Member BPA Worldwide Internet Audit Advisory Board
Guest speaker on research for college-level journalism,
Skills
accounting and software, Ad, advertising, agency, budgets, charts, Copy editor, client, clients, delivery, direct mail, international business, journalism, market research, materials, media buying, Media planning, Money, negotiating, negotiations, network, newspaper, print advertising, producing, speaker, publication, radio, Real Estate, reporting, research, researcher, Sales, Supervisor, television, workshops, writer, articles
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School Attended
North Carolina State University Clark University Board of Directors, Campus Child Care Center
