Experienced communications professional with a proven track record in developing and executing successful strategies that strengthen corporate branding, fuel publicity, and boost sales volume; highly regarded for dedication to work, creative talent, high energy, reliability and integrity.
Social Media Engagement
Branding and Key Message Development
Proactive, Critical Thinker, Problem Solver
Dependable, Energetic, Team Oriented
Excellent Presentation and Interpersonal Skills
Exceptional Written and Verbal Skills
Trustworthy and Effective Leader Microsoft Office (Word, Excel, PowerPoint, Publisher), Constant Contact, Photoshop, Facebook, Twitter, etc.
Roman Catholic Archdiocese of NewarkMarketing Manager01/2014 to Current
Develop and implement creative and cost-effective marketing strategies and campaigns that promote ministry, mission, brand image, and sales growth.
Set and achieve marketing objectives with impactful direct mail, advertisements, videos, newsletters, brochures, presentations, industry articles, press releases, and general communications.
Produce web content, social media and online assets for Facebook, Twitter, YouTube, Pinterest, and Google posts; develop sponsored content/articles, photo captions, website videos, e-mail blasts (via Constant Contact), and programs using IP targeting and search engine management strategies.
Analyze market research to identify/ verify key audiences and revise strategies to target new customers.
Plan events that foster community and customer engagement, increase traffic, enhance customer experience, provide fodder for social media content, and generate positive news coverage.
Collaborate with cross-functional teams to devise new products and services to increase revenue.
Analyze and report on marketing initiatives and outcomes.
Researched and prepared three-year marketing plan to complement/strengthen business plan; Exceeded publicity results previously generated by a contracted PR firm, streamlined marketing budget with increased digital initiatives, multiplied social media audiences, and contributed to sales growth and open house attendance via creative and multi-tiered communications efforts.
Englewood Hospital and Medical CenterEnglewood, NJDirector of Marketing01/2005 to 01/2014
Communications (Position achieved via promotion from Manager in 2007).
Reported directly to the President/CEO and Senior VP/Chief Strategy Officer.
Provided leadership in planning and development of marketing and communications strategies, policies and procedures to promote the institution and service lines, enhance patient volume growth and physician recruitment and retention, and increase community outreach.
Revitalized the institution's brand presence and recognition through concentrated initiatives that positioned the medical center, key service lines, and clinicians as industry leaders and pioneers.
Defined annual strategic marketing plans and budgets to support organizational goals and priorities.
Counseled management on crisis and reputation issues; served as the company spokesperson and Public Information Officer on high-profile matters including nursing union contract negotiations, labor disputes, competitive legal challenges, and hospital discrepancies reported in the media.
Collaborated with clinical leaders to market emerging product lines, clinical services, and technologies.
Partnered with government agencies and competing hospitals on emergency/disaster preparedness drills; participated in state certification courses for emergency management; prepared/executed emergency communications plans during Hurricane Sandy, numerous power outages, and public health concerns.
Contributed to the formation of corporate partnerships, sponsorships, and ethnic outreach programs, including the launch and promotion of the hospital's Korean outreach program.
Managed a 5,000 -page corporate site; led developer, designer, and content experts in two successful site redesigns; grew opt-in marketing list 10% each year.
Ensured strong branding and messaging in all institutional communication and educational materials.
Directed staff and consultants in the production of award-winning hospital and nursing annual reports.
Established and maintained working relationships with key departments and clinical leaders, and served on appropriate corporate and community committees.
Reported to leadership on budget status and measurable outcomes associated with each initiative.
Successfully managed $2 million annual budget and allocation of resources.
Earned numerous commendations from Executive Board members and senior staff for initiatives and results.
Landmark Communications, IncFort Lee, NJVice President01/2001 to 01/2004
Planned and executed strategic PR initiatives for prominent pharmaceutical clients and drug brands to generate significant national and local news coverage.
Reviewed scientific documents to prepare comprehensive communication materials, key messages, press releases, and FAQs used in successful media campaigns.
Secured affiliations with appropriate third-party organizations and key opinion leaders to support PR efforts.
Media trained prominent medical experts to act as brand spokespeople.
Executed local media tours to secure significant news coverage in key client markets.
Managed emerging competitor issues via strategic communication campaigns.
Collaborated with the CEO to develop and present business proposals to acquire new clients.
Ruder Finn HealthcareNew York, NYVice President01/1999 to 01/2001
Position achieved via promotion, 2000).
Created and launched media initiatives for pharmaceutical companies and prominent drug brands.
Generated meaningful national and local publicity for blockbuster cancer and hepatitis C drugs to enhance brand awareness and support sales efforts.
Counseled clients and prepared supporting communications materials during drug safety issues.
Forged third-party alliances with clinical leaders and trained them as media spokespeople.
Helped develop minority outreach programs and communications materials.
Contributed to the creation of the company's e-Health division to introduce social media initiatives to clients.
Education and Training
Master of Science:Public RelationsIona College, New YorkPublic Relations
Bachelor of Arts:CommunicationsFordham University, New YorkCommunications
*First Place, Best of Newspaper (Breast Care Center ad), The Jersey Awards, NJ Ad Club, 2010
*Gold Award, Outdoor/Transit Ads ("Closer Than You Think" ad), Healthcare Marketing Report, 2008
*Platinum Winner, "Annual Report 2006," MarCom Creative Awards, 2007
Excellent references available on request