LiveCareer-Resume

marketing copywriter resume example with 12+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Professional Summary

Flexible Marketing Copywriter ready to take on varied and diverse writing projects. Equally skilled at delivering technical whitepapers and promotional ad copy. Known for fulfilling duties typically assigned to several writers and editors. Keen to take ownership of brand identity initiatives and customer outreach efforts.

Skills
  • Associated Press (AP) Style
  • Social Media Content
  • Content Development
  • Social Media Platforms
  • Content Strategy
  • Promotional Marketing and Advertising
  • Quality Assessments
  • Production Deadlines
  • Copy Editing
  • Print Collateral
  • Unique Content Creation
  • Project Management
  • Publication Formatting
  • Book Publishing
  • Creative Direction
  • Copywriting
  • Editing
  • Web Page Creation and Editing
  • Video and Teleconferencing
Education
Regent University Virginia Beach, VA Expected in 09/2023 Master of Arts : Journalism - GPA :
  • 3.2 GPA
International Academy of Art And Design Tampa, Expected in 08/2012 Bachelor of Arts : Marketing - GPA :
  • 3.5 GPA
  • Dean's List 2009-2012
Gulf Coast State College Panama City, FL Expected in 05/2007 Associate of Arts : Business Administration And Management - GPA :
  • 3.5 GPA
Work History
Imperva - Marketing Copywriter
Hartford, CT, St Louis, MO 06/2020 - Current
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Wrote social media outreach posts on both informational and promotional topics.
  • Incorporated SEO keywords into copy to increase search result rankings, producing 25% traffic increase.
  • Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
  • Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs.
  • Authored online display ads, providing click conversion rates of 35%.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Selected high-quality photos and videos to complement written copy
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality
  • Improved search result rankings with targeted SEO strategy
  • Improved click conversion rates with strategic creation of online advertisements
  • Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines
  • Conducted research to identify audience demographics, incorporating collected data into future copy
  • Confirmed compliance with regulatory standards and guidelines prior to publication
  • Supported client projects from planning to on-time completion of quality deliverables
  • Produced original, creative content for promotional advertisements and marketing materials
Lawson's Finest Liquids, Llc - Marketing Director
Waitsfield, VT, Atlanta, GA 01/2015 - 06/2020
  • Created innovative strategies to drive customer engagement.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
  • Evaluated target market research and adjusted strategy to address competitive influences and changing market.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Organized and executed robust, creative experiential marketing events.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Increased website traffic by average of 25% each month using cutting-edge inbound marketing techniques.
  • Implemented marketing strategies which resulted in 40% growth of customer base.
  • Prepared and executed outreach events with over 150 guests in attendance.
  • Implemented successful marketing and promotional strategies worth over $1.2 million in yearly revenue.
  • Generated 95% attendance rate for national executive seminar series for LMS lead generation program.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base
  • Developed and recommended strategic brand pricing and positioning for Keenan Edge©.
GK Photography - Digital Media Production Studio Manager
City, STATE, Tampa, FL 09/2009 - 07/2014
  • Trained new employees on proper protocols and customer service standards.
  • Assisted in recruiting, hiring and training of team members.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency by 45%.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit by 25%.
  • Assisted with marketing strategy creation and advertising initiatives to better promote facility to public.
  • Developed and optimized organizational systems to boost efficiency and keep operations scalable and agile for changing demands.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Studied latest trends to add new merchandise to product lineup, improving sales revenues $ 10K annually.

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Resume Overview

School Attended

  • Regent University
  • International Academy of Art And Design
  • Gulf Coast State College

Job Titles Held:

  • Marketing Copywriter
  • Marketing Director
  • Digital Media Production Studio Manager

Degrees

  • Master of Arts
  • Bachelor of Arts
  • Associate of Arts

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