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Marketing Business Analyst Resume Example

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MARKETING BUSINESS ANALYST
Professional Summary
Skills
Ads, advertising, B2B, billings, brand strategy, budget, C, CMS, content, client, clients, email, financial advisor, fundraising, Google analytics, managing, manufacturing processes, marketing strategy, marketing, market, materials, mechanical, excel, outlook, pivot tables, press releases, pricing, profit, RFP, sales, strategy, telecommunications, phone, translating, website
Skills
  • Project management
  • Powerful negotiator
  • Conflict resolution
  • Risk management processes and analysis
  • Data management
  • Team leadership
  • Self-motivated
  • Strong verbal communication
Work History
Celestica Atrenne Integrated SolutionsMarketing Business Analyst//Minneapolis, MN//February 2017 to Current
  • Contribute to more than $80 million in sales by solidifying and generating leads with field sales team Manage, and created, the digital marketing strategy that was not implemented before initial onboarding Advance and manage all global B2B social channels with execution of communication Create content for campaigns on google AdWords and Facebook Ads Direct the rebrand of Atrenne through the rebuild of the app and website, while maintaining the CMS Responsible for the analysis of ROI and presentation of multiple ADIA marketing campaigns for all mechanical, computing and assembly divisions through Google analytics and Salesforce to C-suite Implement, and created, weekly internal email campaigns to better inform employees of our customers, competitors, and market outlook that was not implemented before initial onboarding Forecast billings and sales of customer programs with pivot tables in excel Maintain and support the plan of the marketing budget on a detailed timeline Lead high-level sessions for weekly customer pipeline programs with executive team Coordinate and integrate with various teams to ensure effective program execution Write detailed RFP's, press releases, and case studies for the marketing department Extensive knowledge in lean industrial, aerospace, defense, mechanical, medical, and telecommunications manufacturing processes and products.
  • Implemented marketing strategies which resulted in 12% growth of customer base.
  • Developed new process for employee evaluation which resulted in marked performance improvements.
  • Responsible for creative design for prominent [project] .
  • Created boardroom and courtroom multimedia presentations including video and text- sync'd depositions for enhanced understanding.
AdvisorNet FinancialMarketing Manager Assistant//Minneapolis, MN//June 2016 to December 2016
  • Conducted current state assessments through integrated, multi-channel marketing, evaluated results, and presented findings to C-suite level in a logical manner Managed timelines, expectations and deliverables to ensure 20+ financial advisor events were completed on-time and within budget Delivered the correct venues, invitations, print materials, promotional items, signage and posting on platforms and any other resources needed for events Adapted to ever-changing daily projects, and environment, while maintaining relationship with clients Negotiated pricing of venues and with advertising agencies saving the company thousands of dollars Delivered SEO reports, marketing campaign planning, and executed best practices related to email, interactive and cross-channel marketing initiatives through analysis Executed a detailed marketing brand strategy plan to create awareness and increase revenue while ensuring consistency and relevance to the brand Drove launches of new website designs.
Brewer + Associates ConsultingAccount Manager//Minneapolis, MN//August 2016 to December 2016
  • Maximized profit through managing multiple accounts by translating strategies into clear objectives Evaluated pricing model of accounts and initiated new strategy that launched accounts* Established communication between client and CPG target market that enhanced growth Facilitated appointments with prospective businesses over the phone and in person Participated in on-site customer appointments*.
UST Phone CenterStudent Communicator//St. Paul, MN//September 2013 to June 2016
  • Effectively called 250+ new prospects each night of shift over the phone.
  • Raised over $100,000 for the University over a three year period.
  • Negotiated with prospects to help fundraise for the University.
  • Successfully completed door-to-door fundraising efforts each year.
Education
B.A - Marketing ManagementUniversity of St. Thomas//St. Paul, MN//2016Marketing Management Study Abroad: London Business Semester
Certifications
  • Certified Protection Officer (CPO)
  • Member Institute of Logistics and Transport (MILT)
  • CMA (Certified Management Accountant) conferred by Institute of Management Accountants (IMA)
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Resume Overview

Companies Worked For:

  • Celestica Atrenne Integrated Solutions
  • AdvisorNet Financial
  • Brewer + Associates Consulting
  • UST Phone Center

School Attended

  • University of St. Thomas

Job Titles Held:

  • Marketing Business Analyst
  • Marketing Manager Assistant
  • Account Manager
  • Student Communicator

Degrees

  • B.A - Marketing Management

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