Manager of Marketing and Recruitment Resume Example

Strayer University

• Led strategic overhaul of university's acquisition campaigns by implementing a strategy grounded in customer behavior and delivering tailored, creative messages to targeted segments.
• Increased leads 245% and conversions 841%; reduced costs by $1MM per year.

Hebrew Public Charter Schools

• Partnered with President to determine value proposition, brand pillars, and positioning statements for key stakeholder audiences, including donors, staff, parents, and government officials.

Heckscher Foundation for Children

• Collaborated with President to plan communications strategy, edit thought leadership content
• Wrote brand and positioning strategy and messaging to present a compelling and consistent identity to multiple stakeholders.

Foundation Center

• Collaborated with leadership to determine goals and metrics (KPIs) for SaaS product; conceived and wrote content for digital, social, and SEO marketing; oversaw creative teams and studio.
• Increased acquisition revenue 18%, renewal revenue 20%, and number of subscribers 26%.
• Lead cross-functional teams and manage internal and external stakeholders to define, strategize, plan, create, and manage loyalty programs.
• Lead projects through full strategic and creative development.
• Determine metrics (KPIs) and optimize ARPU through A/B testing and data analytics.
• Effectively communicate plans and results to senior management.
• Foundation Directory Online: Developed and oversaw segmented campaigns for SaaS product that increased renewal revenue 20%, acquisition revenue 18%, subscribers 26%.
• Strayer University: Increased conversions 31% through segmented remarketing.

• Oversaw conception and execution of digital, direct, social, mobile, and integrated loyalty campaigns.
• Built, mentored, and led copy and cross-functional teams.
• Identified business issues, formulated plans, and made creative and strategic presentations.
• American Express: Planned and executed loyalty, spend, cross-sell, and up-sell campaigns for travel and financial products and services through digital, print, SMS, etc.
• Amex/AA Business ExtrAA Card: Re-launched and drove to over $1B in spend.
• Savings at Work: Developed loyalty marketing campaigns with partner brands such as FedEx, Hertz, and Dunkin' Donuts to increase Card spend and loyalty.

• Conceived and executed loyalty and acquisition programs and campaigns.
• Led creative in business development, managed teams, collaborated with senior leadership and clients.
• T-Mobile: Conceived integrated loyalty programs and produced content for, cross-sell, up-sell, and acquisition campaigns.
• Reduced churn, increased ARPU, drove ROI of 1500%.
• ABSOLUT: Led content development and copywriting for loyalty program.
• 62% of members increased brand usage, 66% visited site monthly, 80% "always" read emails.