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Manager of Marketing and Recruitment Resume Example

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MANAGER OF MARKETING AND RECRUITMENT
Professional Summary

Proactive [Job TItle] with expertise in developing, deploying and strengthening marketing plans. Analytical approach to revamping marketing plans to meet dynamic needs. Superior ability to direct creative efforts and brand engagement to achieve client targets.

Skills
  • Business development
  • Content
  • Content development
  • Copywriting
  • Communication
  • Diversity
  • Branding
  • Marketing
  • Clients
  • Creative development
  • Senior management
  • Financial
  • Functional
  • Leadership
  • Marketing
  • Presentations
  • Express
  • Read
  • SMS
  • Strategic
Work History
08/2019 to Current
Manager of Marketing and RecruitmentCompass Group Usa Inc – Wilmington , NC
  • Develops integrated marketing communications plans and strategies
  • Raises awareness of and enrollment in the Hudson Graduate Centers.
  • Implements consistent brand messaging and develops strategic communications programs across multiple channels for internal and external audiences.
  • Works collaboratively with Deans, faculty, and marketing team to guide brand usage, marketing programs, and COVID-19 response.
  • Provide data-driven insights into prospects and current students.
01/2013 to Current
Director of Marketing CommunicationsAstralabs – Austin , TX

Strayer University

  • Led strategic overhaul of university's acquisition campaigns by implementing a strategy grounded in customer behavior and delivering tailored, creative messages to targeted segments.
  • Increased leads 245% and conversions 841%; reduced costs by $1MM per year.

Hebrew Public Charter Schools

  • Partnered with President to determine value proposition, brand pillars, and positioning statements for key stakeholder audiences, including donors, staff, parents, and government officials.

Heckscher Foundation for Children

  • Collaborated with President to plan communications strategy, edit thought leadership content
  • Wrote brand and positioning strategy and messaging to present a compelling and consistent identity to multiple stakeholders.

Foundation Center

  • Collaborated with leadership to determine goals and metrics (KPIs) for SaaS product; conceived and wrote content for digital, social, and SEO marketing; oversaw creative teams and studio.
  • Increased acquisition revenue 18%, renewal revenue 20%, and number of subscribers 26%.
  • Lead cross-functional teams and manage internal and external stakeholders to define, strategize, plan, create, and manage loyalty programs.
  • Lead projects through full strategic and creative development.
  • Determine metrics (KPIs) and optimize ARPU through A/B testing and data analytics.
  • Effectively communicate plans and results to senior management.
  • Foundation Directory Online: Developed and oversaw segmented campaigns for SaaS product that increased renewal revenue 20%, acquisition revenue 18%, subscribers 26%.
  • Strayer University: Increased conversions 31% through segmented remarketing.
01/2008 to 01/2013
Creative Marketing DirectorSpring O'Brien – City , STATE
  • Oversaw conception and execution of digital, direct, social, mobile, and integrated loyalty campaigns.
  • Built, mentored, and led copy and cross-functional teams.
  • Identified business issues, formulated plans, and made creative and strategic presentations.
  • American Express: Planned and executed loyalty, spend, cross-sell, and up-sell campaigns for travel and financial products and services through digital, print, SMS, etc.
  • Amex/AA Business ExtrAA Card: Re-launched and drove to over $1B in spend.
  • Savings at Work: Developed loyalty marketing campaigns with partner brands such as FedEx, Hertz, and Dunkin' Donuts to increase Card spend and loyalty.
01/2003 to 01/2008
Creative DirectorEmerge Partners – City , STATE
  • Conceived and executed loyalty and acquisition programs and campaigns.
  • Led creative in business development, managed teams, collaborated with senior leadership and clients.
  • T-Mobile: Conceived integrated loyalty programs and produced content for, cross-sell, up-sell, and acquisition campaigns.
  • Reduced churn, increased ARPU, drove ROI of 1500%.
  • ABSOLUT: Led content development and copywriting for loyalty program.
  • 62% of members increased brand usage, 66% visited site monthly, 80% "always" read emails.
Education
A.B: ClassicsBrown University
Magna cum laude
M.AThe Johns Hopkins University
Accomplishments
  • I maximize customer engagement, retention, spend, and lifetime customer value for subscription products and brands by applying behavioral segmentation and personalization strategies to build, create content for, and manage B2C and B2B loyalty programs.
  • American Express: Developed loyalty and cross-sell programs that drove $3B in spend.
  • T-Mobile: Launched loyalty programs that lowered churn by 141k and created 1500% ROI.
  • ABSOLUT: Led integrated loyalty program that increased usage among 62% of members.
Additional Information

Fluent in Italian, conversant in French, fiction writer, amateur chef, 3.0 tennis player.

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73Average
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Resume Overview

School Attended

  • Brown University
  • The Johns Hopkins University

Job Titles Held:

  • Manager of Marketing and Recruitment
  • Director of Marketing Communications
  • Creative Marketing Director
  • Creative Director

Degrees

  • A.B : Classics
    M.A

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