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derma e Natural Skincare - Influencer PR & Events Manager Resume Example

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INFLUENCER PR & EVENTS MANAGER
Professional Summary
Dedicated marketing professional with 10+ years in marketing management, advertising and public relations. Areas of expertise include content development and brand management.
Skills
  • Digital marketing
  • Strategic marketing
  • Marketing plan development
  • E-mail and direct mail marketing campaigns
  • Exceptional copywriter
  • Social media engagement
  • Budget development and management
  • Creative and innovative 
Work History
Influencer PR & Events Manager, 04/2016 to Current
derma e Natural Skincare – Simi Valley, CA
  • Strategizes yearly influencer activity including special events, monthly send outs and online campaigns.
  • Identifies online influencers that align with brand and manages database.
  • Communicates with, and builds relationships with VIP influencers.
  • Manages online Marketing and Advertising campaigns.
  • Edits and approves all copywriting and design for all internal and external communication.
Communications Manager, 11/2012 to 04/2016
derma e Natural Skincare – Simi Valley, CA
  • Developed marketing, public relations and social media goals and strategies.
  • Responsible for content marketing based on seasonal trends and sales.
  • Wrote copy for all internal and external communication.
  • Managed external Public Relations team and budget.
  • Identified, planned and managed Marketing/PR campaigns and events.
  • Created radio and TV scripts, and appeared as brand spokesperson.
Marketing/PR Projects Manager, 11/2007 to 11/2012
derma e Natural Skincare – Simi Valley, CA
  • Created press kits and press releases.
  • Collaborated with magazines, television, online bloggers and radio reporters.
  • Updated editorial databases and maintained monthly tracking reports.
  • Responsible for copywriting for all Marketing and Advertising collateral.
  • Conducted competitive research for new product ideas and ingredients.
Fashion Publicist, 06/2000 to 06/2001
Ruben and Rottman Public Relations – Los Angeles, CA
  • Created press kits, press releases and media alerts.
  • Collaborated with magazine, television and radio reporters.
  • Updated editorial databases and maintained monthly tracking reports.
  • Identified media outlets and events specific to client needs.
Education
Master of Arts: Applied Social and Market Research, University of Westminster - London
Bachelor of Arts: Communication Studies, University of San Diego - San Diego, CA
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Resume Overview

Companies Worked For:

School Attended

  • University of Westminster
  • University of San Diego

Job Titles Held:

  • Influencer PR & Events Manager
  • Communications Manager
  • Marketing/PR Projects Manager
  • Fashion Publicist

Degrees

  • Master of Arts : Applied Social and Market Research ,
    Bachelor of Arts : Communication Studies ,

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