Dedicated marketing professional with 10+ years in marketing management, advertising and public relations. Areas of expertise include content development and brand management.
Skills
Digital marketing
Strategic marketing
Marketing plan development
E-mail and direct mail marketing campaigns
Exceptional copywriter
Social media engagement
Budget development and management
Creative and innovative
Work History
Influencer PR & Events Manager, 04/2016
to Current derma e Natural Skincare – Simi Valley,
CA
Strategizes yearly influencer activity including special events, monthly send outs and online campaigns.
Identifies online influencers that align with brand and manages database.
Communicates with, and builds relationships with VIP influencers.
Manages online Marketing and Advertising campaigns.
Edits and approves all copywriting and design for all internal and external communication.
Communications Manager, 11/2012
to 04/2016 derma e Natural Skincare – Simi Valley,
CA
Developed marketing, public relations and social media goals and strategies.
Responsible for content marketing based on seasonal trends and sales.
Wrote copy for all internal and external communication.
Managed external Public Relations team and budget.
Identified, planned and managed Marketing/PR campaigns and events.
Created radio and TV scripts, and appeared as brand spokesperson.
Marketing/PR Projects Manager, 11/2007
to 11/2012 derma e Natural Skincare – Simi Valley,
CA
Created press kits and press releases.
Collaborated with magazines, television, online bloggers and radio reporters.
Updated editorial databases and maintained monthly tracking reports.
Responsible for copywriting for all Marketing and Advertising collateral.
Conducted competitive research for new product ideas and ingredients.
Fashion Publicist, 06/2000
to 06/2001 Ruben and Rottman Public Relations – Los Angeles,
CA
Created press kits, press releases and media alerts.
Collaborated with magazine, television and radio reporters.
Updated editorial databases and maintained monthly tracking reports.
Identified media outlets and events specific to client needs.
Education
Master of Arts: Applied Social and Market Research,
University of Westminster - London
Bachelor of Arts: Communication Studies,
University of San Diego - San Diego,
CA
