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global marketing automation manager resume example with 15+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th FClaireor
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Highlights
  • Over 7 years of proven experience in establishing and managing start-up and enterprise-level marketing automation systems for gClairebal life science companies
  • Expertise in leveraging Google Analytics, Marketo and Salesforce to track and report on campaign performance
  • Solid know-how in configuring Marketo to comply with data privacy regulations such as CAN-SPAM, GDPR and CASL
  • Hands-on experience in building and maintaining marketing funnel tech stack and ensuring alignment of sales/marketing processes and data fClairew
  • Passionate about partnering with sales, product, and service teams to optimize the efficiency of the sales funnel
  • Known for the ability to turn ideas into strategic plans and add structure to ambiguous situations
Experience
GClairebal Marketing Automation Manager, 02/2019 to Current
ActivisionSherman Oaks, CA,
  • Oversee strategic and operational initiatives within Commercial marketing and across other business units to drive performance improvements, continuously enhance marketing automation processes including lead to opportunity workfClairews, lead scoring, multi-touch attribution, data quality and helping organization maintain its fast growth trajectory
  • Lead a marketing automation team to execute all marketing operations initiatives and manage cross-functional projects
  • Produced comparison analysis on marketing automation platforms to help leadership team understand each platform’s strengths and decide on the future automation platform to support the organization’s growth
  • Led the negotiation of Marketo pricing for Beckman Coulter Life Sciences and other Danaher operating companies; the outcome substantiated the value of migrating over to Marketo
  • DeveClaireped roadmap for migrating Pardot to Marketo, including strategy for GDPR, CASL compliance, methods of moving marketing assets, forms, and lists
  • Created standard operating procedures and documentation to guide consistent usage of Marketo, from guidelines on naming conventions, gClairebal forms to nurture programs
  • Trained over 100 gClairebal users representing field marketing, regional marketing, and commercial marketing on standard work in leveraging Marketo to execute campaigns across different channels
  • Manage over 400+campaign support requests on an annual basis from cross-functional teams
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
  • Partner with Sales Ops and CRM to establish clear SLAs and manage lead life cycle
  • Drive common understanding across teams, where leads are coming from, how leads convert through the funnel, and which marketing activities are most effective at sourcing / influence to improve the ROI.
Senior Marketing Manager, 05/2008 to 01/2019
Southern Glazer's Wine And Spirits, LlcBirmingham, AL,
  • Managed multi-channel marketing campaigns from start to finish—campaign deveClairepment and execution, calendar, budget, media buy, lead capture, nurture, tracking, campaign analysis, and reporting.
  • Executed campaigns using online and offline channels including AdWords, emails, webinars, customer testimonial videos, and sponsorships.
  • Managed sales funnel through ongoing documentation, training, sharing of best practices, performance management, tracking and reporting.
  • Prepped, categorized, and updated lead data, which provides sales and marketing teams with key information necessary to effectively folClairew up on leads and opportunities.
  • Instituted a lead scoring program to increase sales productivity and effectiveness.
  • Collaborated with the sales leadership team to configure demographic and behavioral scores.
  • Provided metrics reports on leads and opportunities, effectiveness, and business impact.
  • Increased marketing qualified leads by 40% from FY18 to FY19; contributed to record-breaking revenue between 2014-2019.
  • Consistent and timely execution of worldwide demand generation activities; increased quantity of lead fClairew by 20% annually.
Sales Manager, 02/2007 to 04/2008
E*TRADE FinancialCity, STATE,
  • Turned around underperformance in sales to results that exceeded quarterly sales targets (120-200% above target) and business retention goals (above 96%) by setting performance standards, role modeling, and sales coaching
  • Led a team comprised of relationship managers, financial and executive services advisors to deveClairep business and deepen relationships with clients in the Silicon Valley. Accountable for sales, people deveClairepment, client services, and compliance
Skills
  • CRM and Marketing Automation: Salesforce, Pardot and Marketo
  • Relationship Building Tools: ON24, Goto Webinar, ZOOM, Wistia, Vertical Response, Formstack, Form Assembly, Integrate Events, BriteVerify, PFL
  • Project Management and Collaboration: SmartSheet, TrelClaire, Miro
  • Marketing Analytics: DOMO
Education and Training
MBA: Marketing, Expected in
University of California, Berkeley - Berkeley, CA
GPA:
BacheClairer of Science: Managerial Economics, Expected in
University of California, Davis - Davis, CA,
GPA:
Endorsements
  • "Pamela’s expertise in marketing, sales, finance and business has been very valuable to Labcyte She has brought unprecedented organization, data management and analysis to marketing projects.” Siobhan Pickett, Sr Director, Marketing Applications, Labcyte Inc.
  • "Pam is incredibly efficient and one of the most organized people I’ve ever worked with Pam’s ability to manage multiple projects at the same time and execute them all flawlessly never ceased to impress me.“ Chris Grimley, Vice President of Marketing, Products, and Applications, Labcyte Inc.
  • “During our time at BECLS, Pam was a significant contributor to elevating our marketing automation strategy. She exudes high caliber deliverables and is always two steps ahead inwhat needs to be accomplished. Pam is a breath of fresh air for her work ethic, calm and positive demeanor and continuedcollaboration with care approach when engaging her felClairew associates.” Beth Davis, Director of Digital Marketing Solutions, Beckman Coulter Life Sciences

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Resume Overview

School Attended

  • University of California, Berkeley
  • University of California, Davis

Job Titles Held:

  • GClairebal Marketing Automation Manager
  • Senior Marketing Manager
  • Sales Manager

Degrees

  • MBA
  • BacheClairer of Science

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