digital marketing director resume example with 7+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
H: (555) 432-1000
C:
resumesample@example.com
Date of Birth:
India:
:
single:
:
Summary
Self-motivated [Job Title] offering [Number] years of experience in [Industry]. Passionate about combining strategy and creativity, driving new opportunities and building professional relationships.
Accomplished Marketing professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager proficient in building teams and motivating personnel to new levels of performance.
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer [Number] years of experience to new role dedicated to achieving exceptional results on tight timetables.
Results-focused [Industry] professional with strength in [Skill], [Task] and [Task]. Proactive leader with strengths in communication and collaboration. Proficient in leveraging [Area of expertise] and [Area of expertise] knowledge to promote [Result]. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes.
Enthusiastic [Type] professional seeking to leverage experience in promoting companies in positive way and developing mass communications messages. Passionate for devising promotional and informational messages to build brand image, inform general public of promotions and initiatives and influence targeted audiences. Astute in utilizing metrics to monitor campaign results.
Poised [Job Title] with [Number] years of experience in developing special events and creating strategies to propel brand image. Organized in coordinating events by contacting media representatives, preparing written materials, scheduling photographers, booking locations and graphic design of collateral and materials. Proficient in business writing, speech writing and marketing messaging.
Skills
KPI monitoring
Content strategy
Keyword analysis
Blogging
SEO strategy development
Process improvement
Program Marketing
Event planning and execution
Marketing campaign management
Brand-building strategies
Relationship development
Leadership and task delegation
Deadline-driven
Superior copywriting and editing skills
MS Office
Communications
Campaign planning
Expert in HubSpot
Content development
Social media content writing
Campaign optimization
Google Analytics expertise
Keyword research
HubSpot
Twitter, Facebook, LinkedIn, Instagram
Scheduling and planning
Strong attention to detail
Operational improvement
Internet and E-mail Marketing
Partnership Marketing
Demand Generation Marketing
Project organization
Problem resolution
Competitive and Trend Analysis
Social media expertise
Strategic planning
Online copywriting
Communications leadership
Program management
Multi-channel marketing background
MS Office proficiency
Promotions planning skills
Digital marketing expertise
Customer Relationship Management (CRM)
Event coordination
AP style understanding
Professional business writing
Social media management
Communication planning
Public relations
Strategy development
Website optimization
Proficient in [Software]
Engaging media professionals
Event planning
Strategic marketing
Budget Management
Campaign tracking
Google Analytics
Brand development and awareness
Search engine optimization (SEO)
Content generation and asset management
Online marketing and advertising
Experience
Digital Marketing Director, 01/2017 - Current Bell Partners, Inc. – Mooresville, NC,
Executed social media campaigns across various platforms.
Mentored marketing personnel on best practices and protocol to maximize productivity.
Created award-winning programs, strategies, and sales tools from concept to completion, resulting in greater team efficiency and effectiveness.
Owned marketing campaigns from initial scope through execution and refinement.
Strengthened program outreach by managing marketing communications, public relations and government affairs to maximize branding initiatives.
Grew [Type] business sales by [Number]% in [Timeframe].
Initiated redesign of all materials to unify and modernize visuals.
Increased subscribers [Number]% through [Action] and [Action].
Created style guides, budgets and deadline guides using [Software].
Trained [Number]-member staff through brainstorming and information sharing sessions.
Executed updated marketing plans to increase branding exposure, customer traffic and sales.
Drafted reports and presentations to illustrate research findings.
Organized [Type] events to establish community relationships and maximize marketing strategies.
Drafted and proofread marketing, advertising and website copy.
Developed direct mass mailings which resulted in [Number]% growth of customer base.
Created and implemented marketing campaigns and directory services to help clients capitalize on new media and Internet advertising opportunities.
Devised marketing packages, including web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization (SEO) for clients.
Managed Google, Bing and Yahoo! accounts for clients and implemented multiple marketing services across all search engine platforms while growing client accounts from [Number] to [Number] over [Number] years.
Balanced company objectives and customer desires when formulating pricing and marketing strategies.
Exceeded specific team goals and resolved issues by partnering with staff to share and implement customer service initiatives.
Wordsmithed original platform-specific content appealing to target audiences.
Generated editorial calendars to schedule content posting, manage campaigns and track deadlines.
Researched and observed digital media landscape for trends and ideas.
Devised digital media strategies to optimize reach and engagement with content.
Analyzed daily traffic data and reports to measure effectiveness of marketing strategies.
Oversaw content management systems by [Action].
Boosted site traffic using [Type], SEO and SEM tactics.
Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.
Created schema markups for website elements.
Audited website performance each [Timeframe] to make positive adjustments to marketing plans.
Identified trends through assessment of competitor activities.
Resolved issues quickly, escalating critical concerns to [Job title] for immediate assistance.
Grew organic search traffic for clients by implementing [Type] initiatives.
Planned, implemented and maintained successful SEO strategies.
Hand-crafted email marketing content and collaborated with [Job title] to implement email campaigns.
Leveraged live-streaming and live-tweeting opportunities to generate excitement about events.
Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs.
Reduced process lags by managing employees and administering training on best practices to ensure optimal productivity.
Managed client marketing strategies and product promotion campaigns.
Achieved cost-savings by developing functional solutions to [Type] problems.
Improved profit margins by streamlining operations and workflow and negotiating competitive vendor contracts.
Created agendas and communication materials for team meetings.
Brought in over $[Amount] per month in sales by leveraging effective promotional, sales and customer service strategies.
Used [Software] spreadsheets to track inventory, analyze trends and make forward-thinking business plans.
Vice President of Content Marketing, 01/2016 - 12/2016 Accor Hotels – Santa Monica, CA,
Created award-winning programs, strategies, and sales tools from concept to completion, resulting in greater team efficiency and effectiveness.
Owned marketing campaigns from initial scope through execution and refinement.
Reduced process lags by managing employees and administering training on best practices to ensure optimal productivity.
Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
Grew [Type] business sales by [Number]% in [Timeframe].
Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns.
Digital Content Marketing Manager, 01/2014 - 12/2015 Microsoft Corporation – Aliso Viejo, CA,
Partnered with sales representatives during customer consultations to build agency and customer relations.
Reduced process lags by managing employees and administering training on best practices to ensure optimal productivity.
Strengthened program outreach by managing marketing communications, public relations and government affairs to maximize branding initiatives.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Exceeded specific team goals and resolved issues by partnering with staff to share and implement customer service initiatives.
Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
Senior Communications Manager, - D – , ,
Executed updated marketing plans to increase branding exposure, customer traffic and sales.
Boosted new product introductions ROI to [Number]% while maintaining [Number]% operating profit margin.
Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
Improved [Type] segment product margin by [Number]% for [Location].
Created and implemented marketing campaigns and directory services to help clients capitalize on new media and Internet advertising opportunities.
Supported SEO initiatives to improve content, keywords, and branding.
Tracked campaign performance and presented detailed results to clients.
Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
Developed creative digital content and unique campaigns to drive brand exposure.
Developed online marketing strategies for [Type] businesses.
Managed editorial image licensing and social media content.
Devised public relations strategies to engage with and influence general public in support of accomplishing business objectives and boosting revenues.
Cultivated network of [Number] media and communications professionals to maintain strong partnerships, secure positive coverage and facilitate quick dissemination of information.
Collaborated with sales and marketing leaders to devise public relations campaigns and coordinate with advertising.
Authored press releases and communications materials to share vital information and promote intended message.
Managed social media accounts by composing content, engaging with followers in comments, monitoring activities, and researching trends.
Recognized by management for providing exceptional customer service.
Generated over $[Amount] in revenue by [Action].
Managed campaign development, creative designs and ad tracking.
Reviewed advertising copy, design comps and final art to approve work.
Created digital strategies integrating digital platforms like [Type] and [Type] to boost engagement by [Number]%.
Developed and implemented advertising strategies to drive substantial growth in [Type] and [Type] areas.
Efficiently communicated with account holders about payment changes, product updates to increase sales by [Number]%.
Education and Training
Bachelor of Science: Public Relations, Expected in 05/2012 - West Virginia University - Morgantown, WV GPA: Status -
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