Liaison between business and IT to help identify innovation opportunities and create efficiency through emerging technology, in an effort to improve the experience for our guests, employees and hotel owners.
Working with various business units to create a unified shopping experience for hotel guests omni-channel optimization.
Working with on property hotels to introduce emerging technologies including voice search, wearable and beacon technology to improve the consumer on stay experience.
02/2014 to 02/2015
Director of eCommerceWyndham Worldwide - Parsippany, NJ
Developed and leading digital business strategy for Wyndham Vacation Rentals
Managed a team of 5 including eCommerce managers, analysts and content specialists
Managed multi-million dollar budgets and relationships with agencies for all marketing & technical channels: PPC (RKG), SEO (Location3), Local (RIO Local), Affiliate (CJ), eMail (KNotice) & IT (VDS)
Responsible for building all aspects of online marketing including SEO, SEM, Affiliate, Social, Local, & eMail
Created new channels for incremental revenue including social, affiliate & local
Responsible for customer experience and onsite optimization of web related activities on various platforms including desktop, tablet and mobile
Responsible for implementing new forms of social engagement including local & national Facebook pages, Twitter, and Pinterest
Generated incremental revenue through highly targeted ads via Facebook custom audience Prepared best practices for local markets to manage social accounts on Facebook and Twitter
Established proper tracking and standards to create synergy between on and offline channels
Conducted multivariate testing for UX, resulting in an increase in conversion of 15%
Combined SEO and SEM programs to identify overlap, resulting in an increase in YoY ROAS of 130% and a decrease in spend of 22%
Increased website traffic and revenue by 41% & 39% respectively, YoY from 2013-2014.
08/2011 to 02/2014
Director of SEO, Global eCommerceWyndham Worldwide - Parsippany, NJ
Developed, lead and executed strategic projects expanding the organic search presence and traffic for 15 brands / 7.6K properties including canonicals, micro formatting, enhanced dynamic meta tags, automated sitemaps, mobile, international and meta tags, etc
Increased organic traffic & revenue by 119% & 33% respectively from 2012-2013 Implemented local search strategy for 7K+ properties and increasing local revenue by 300%
Responsible for growing organic search conversion by 20%
Responsible for increasing unbranded organic search by 45%
Responsible for content marketing
Responsible for linking strategy and building 500K+ links from various directory websites to brand websites
Responsible for monitoring site health via Google Analytics, Google Webmasters, Omniture, Seomoz, etc.
Responsible for growing website pages and entry points in search engines from 50K to 10MM in 2013 with the addition of reviews, new event, amenity, & attraction pages, capturing additional long tail search traffic
Worked with all online marketing channels to leverage keyword analysis to increase traffic overall through paid media, email marketing, affiliate and social channels
Forecasted and budgeted for all local and SEO initiatives
Multivariate testing to increase conversion for landing pages Created and implemented organic mobile strategy, increasing organic mobile revenue by 55%
Created senior level reporting dashboards to empower effective decision making on performance marketing activity
11/2010 to 08/2011
Director of Audience DevelopmentTango Media - New York City, NY
Analyzed metrics and proposing/executing strategies to develop YourTango.com core audience
Forecasted and budgeted SEM (CPC/PPC) campaigns via Google Adwords and Bing Ads to increase traffic and conversion
Oversaw YourTango.com SEO initiatives (working with SEO resources to coordinate SEO content production, on-site optimization, link building and strategic partnerships)
Increased search traffic through Google by 100%+ Managed YourTango.com\'s social media presence and engagement
Responsible for building YourTango\'s registered user base and newsletter subscribers through onsite registration and email Analysis and content recommendations using various tools (Omniture, Google Analytics, ComScore, Constant Contact, AdConductor.)
Increased Uniques & Page Views by 50% to 1.8M and 9M
Set up Twitter and Facebook strategy and increasing FB Fans by 250% to 30K.
06/2008 to 11/2010
Associate Director, Online DevelopmentAdvantage Business Media (divested from Reed Business) - Rockaway, NJ
Managed a team of business analysts, product managers and IT developers
Managed the launch of 16 websites and liaise with development, editorial, sales, and web production teams
Created and developed strategic initiatives to increase social reach and user engagement on and offsite
Created and developed strategic initiatives to increase traffic via paid media, email marketing, and SEO
Created and managed budgets for Paid Media (PPC/CPA/CPM) campaigns for over 200 clients
Responsible for web strategy and operations (20 brands with websites and daily emails)
Integrated social media through brand Facebook and Twitter accounts
Negotiated contracts and manages vendor accounts and third party partnerships
Directed and coordinated all web dev programs; consistently optimized planning, competitive analyses, feature requirements, scope, content, design, budget, workflow, usability testing and program launch.
12/2006 to 06/2008
Manager, Online DevelopmentAdvantage Business Media (divested from Reed Business) - Rockaway, NJ
Managed a team of 7 email marketing specialists that deploy over 180 eNewsletters per month and update over 18 websites.
Responsible for increasing traffic and managing all aspects of SEO strategy development and implementation on 18 websites, covering the areas of Meta tags, Sitemap generation, Social book-marking, SEM campaigns, URL rewrite, Anchor links, etc.
Also reporting and analytics for these websites including User traffic, Ad banner traffic, and Newsletter response used by all sales reps, publishers & editors.
Increased newsletter circulation base and open rate, click-through-rate, and delivery for over 50 newsletters.
Proficient in Web Analytics tools including Google Analytics, ExactTarget, Omniture, Webtrends, DART, Cognos, ClickTracks, Dartmail, & Omail.
Responsible for new online initiatives including digital magazine tracking, partnerships and affiliations, auctioning of Ad Space, Taxonomies and Lead generation.
Trained of over 50 sales reps on reporting systems, lead generation, and overall online sales strategy.
10/2005 to 12/2006
AnalystReed Business Information - Rockaway, NJ
Responsible for all aspects of traffic generation on ReedLink including SEO, blogs, RSS feeds, SEM, and linking strategies, all reporting and analytics, Negotiated linking partnerships.
Responsible for SEO strategy development and implementation with major contribution in increasing traffic from Jan 2006 to June 2006 of 221,462 Unique Visits and a CMGR of 25%.
Responsible for registration conversion, setting requirements and QA for all SEO related IT/Programming changes coordinating the selection of ReedLink URL change & redirect.
Masters: Business Administration Organizational ManagementRutgers Graduate School of Business - Newark, NJ.Business Administration Organizational Management
Bachelors: EnglishRutgers University - New Brunswick, NJEnglish
Digital Marketing, eCommerce, SEM, SEO, local search, social media, display advertising, dynamic ads, programmatic, eMail marketing, multivariate testing, A/B testing, User Experience, web analytics, Omniture, Google Analytics, UX, innovation, emerging technologies, brand marketing, Facebook, Twitter, search algorithms, MS Excel, MS Outlook, MS Power Point, MS Publisher, online marketing, search engines, optimization, mobile optimization, app store optimization QA, reporting, sales, digital strategy, usability testing, multimedia optimization, UGC web strategy, web production, content management systems (Ektron, Drupal, Magnolia, AEM), content strategy, social media optimization, customer acquisition, web optimization
Search Insider Strategies Keynote speaker: Emerging Technologies in Search
eTail Best in Class for Search 2013
Panel speaker for various digital marketing industry events